Download this document - LR Health & Beauty Systems

successful extra income. Our vision is clear: We intend to become one of the global leading direct sales
companies. To this end, Russia is a huge milestone for sustained success,” said Dr. Jens M. Abend, CEO of
LR Health & Beauty Systems, with delight regarding the imminent launch.
Attractive location in the center of Moscow
LR is launching its business from its headquarters in Moscow. The newly established distribution center
(DSC) in Tulskaya Business Center is the perfect location for the delivery and collection of products. The
company has an office complex, meeting rooms and a warehouse. It is envisaged to set up comparable
locations at strategically important sites in future. “There are already thousands of pre-registered sales
partners who want to work for LR in Russia. We expect a high five-digit amount of them until 2012. Moreover
we plan to have five to ten additional DSC in the years to come. We are really looking forward to future
challenges and possibilities,” said General Director for Russia, Dr. Sharmila Chatterjee, with optimism for the
future.
Direct Sales - A promising industry
This trend is confirmed by the development of the number of direct sales partners in Russia. From 2006 to
2010 the number increased by 76 percent from 2.5. to 4.4 million* according to the local Direct Sales
Association (DSA). The beauty products market is particularly lucrative in Russia. In comparison to other
markets, Russia shows higher frequency in the use of beauty products. Russia records 20 percent in
comparison to 11 percent of the world population**. Lipsticks, for example, have a worldwide usage of 3.8
percent compared to 7.8 percent in Russia**. While care products have been widely established in direct
sales, there is still a major potential in wellness products. The proportion of the population already consuming
these products amounts to only 8 percent. However, the growth of ‘Wellness products’ category for the period
2008 to 2010 is 39% by direct sales*.
*Source: DSA Russia refers to employees of DSA member companies
**Source: http://www.cosmeticsdesign-europe.com/Financial
About LR Health & Beauty Systems GmbH
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and
beauty products, is represented in 32 countries and with 300,000 independent sales partners. Its key factors
of success include products with German quality standard, a unique car plan, a fair and transparent
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
2