No.317

April 2010 No. 317
18
At the Royal Beach,
the Three Monkeys Pub is in
line for renovation, as is the hotel’s
poolside restaurant.
Eilat Beachfront
Improvements
The Rimonim Eilat Hotel has inaugurated
its newly renovated beach, installing 800
meters of ipa wood decks, lawn areas,
showers, hammocks, pergolas, chaise
lounges and a snack bar. Along with serving
as a beach, the area is being marketed as a
venue for cocktails, receptions, parties and
special events.
The Dan Eilat is soon to begin upgrading
and improving its beachfront too. Among
other aspects of this project, work will
include building a wooden deck leading
down to the sea, new pergolas, stylized
parasols and a new beach bar.
The Fattal Hotel Chain has also announced
that it will be upgrading Herods’ 6000m²
beach.
Fattal in Eilat -
Changes & Improvements
Having been appointed recently to the position of general manager of the Fattal
Hotel Chain’s Eilat region properties, Roni Aloni is aiming to reposition the
hotels under his jurisdiction - and especially those that joined it recently (see
EMTT #315) - and to brand them more specifically - so that they each target
different market segments while yet remaining under a single umbrella. In
line with of this concept, the Herods Forum is being transformed into a hotel
that will be known as Herods Boutique Eilat. “It has lovely rooms, all with
views of the lagoon and some with their own garden and yard, including
many suites - and more are being added by combining some rooms, so that
suites will comprise about 40 percent of our accommodation units” - Aloni
says. “It also has its own swimming pool, where we are upgrading the sitting
areas. We are also enlarging the dining room, our menus there will place
much greater emphasis on fine dining and our lobby bar will function as
a Viennese café/bar part of the day. Also, we are adding a public Jacuzzi
and a workout room. We expect that the hotel will be ready as the Herods
Boutique by the beginning of July.”
Aloni describes the changes being planned for Herods Vitalis as improvements
that will transform it into an “all the way spa hotel” by intensifying the
product, its image and its appeal. Aspects of this plan call for adding health
and long-stay programs to the Vitalis menu of spa offering, forging a new
partnership with a French company that has developed special treatments,
offering a true lunch option, and more. In addition, work has been
Left - Ortra Assistant General Manager, Tourism & Conferences Daniel Tieder and Rafi Shelef, managing director of International
(left & right), pictured at a reception held in Eilat in mid April to inaugurate the Rimonim Eilat Hotel’s renovated beachfront.
Right - Reuven Elkes, general manager of Rimonim Hotels, addressing the guests.
(Continued on p. 22)