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<strong>Selamta</strong><br />
media kit<br />
T h e i n f l i g h T m a g a z i n e o f e T h i o p i a n a i r l i n e s<br />
PAGE I<br />
Gold – AfricAn Airline<br />
of the YeAr 2011/2012 AwArds
<strong>Selamta</strong><br />
media kit<br />
PAGE II<br />
Advertising<br />
Sales<br />
Global SaleS<br />
Azariah Mengistu<br />
International Sales Director<br />
JourneyGroup+C62, LLC<br />
TK International Building<br />
Office #102<br />
Bole Road<br />
Addis Ababa, Ethiopia<br />
Azariah@c62media.com (email)<br />
+251 116 180365 (phone)<br />
+251 116 180367 (alternate)<br />
North americaN SaleS<br />
Sam Voelkel<br />
Business Development Director<br />
JourneyGroup+C62, LLC<br />
418 Fourth Street NE<br />
Charlottesville, VA 22902 U.S.A.<br />
SamV@JourneyGroup.com (email)<br />
+001 434 961 2500 (phone)<br />
+001 434 961 2507 (fax)
<strong>Selamta</strong><br />
media kit<br />
PAGE III<br />
Table of Contents<br />
Audience | 1<br />
OnbOard, Online, On the gO<br />
glObal reach<br />
Advertising | 2<br />
<strong>Media</strong> infOrMatiOn<br />
technical SpecificatiOnS<br />
1. Advertisement Options<br />
2. File Requirements<br />
3. Design Requirements<br />
4. Delivery Procedures<br />
Rates & Dates | 5<br />
1. Sizes and Rates<br />
2. Frequency<br />
3. Inserts<br />
4. Agency Commission<br />
5. Guaranteed Positioning<br />
clOSing dateS<br />
Terms & Conditions | 6<br />
Route Maps | 8
<strong>Selamta</strong><br />
media kit<br />
<strong>Selamta</strong><br />
T h e i n f l i g h T m a g a z i n e o f e T h i o p i a n a i r l i n e s<br />
Panoramas of the<br />
AfricAn continent<br />
An unforgettable adventure through Africa’s most breathtaking mountain range<br />
conquering The simien mounTains<br />
An unforgettable adventure through Africa’s most breathtaking mountain range<br />
_________<br />
The ulTimaTe eThiopian holiday<br />
The best resorts, destinations and experiences<br />
PAGE 1<br />
Audience<br />
oNboard, oNliNe, oN the Go<br />
<strong>Selamta</strong> magazine reaches your audience on the airplane, in the airport and at<br />
home — both in print and on the Internet. Copies of the magazine are distributed<br />
in seat pockets, in the Cloud Nine lounge of Bole International Airport, in<br />
Ethiopian Airline’s international and domestic sales offices, via travel agents,<br />
and at travel fairs. <strong>Selamta</strong> reaches a broad audience: business people, frequent<br />
travelers, government officials and leisure travelers. Available on the web and for<br />
smartphones and tablets, <strong>Selamta</strong> digital is available 24/7 all around the world!<br />
70 internatiOnal deStinatiOnS<br />
17 dOMeStic deStinatiOnS<br />
4.6 MilliOn paSSengerS per year<br />
Ethiopian Airlines brings Africa to the world and the world to Africa.<br />
In operation since 1946, Ethiopian Airlines is one of the most established<br />
airlines in Africa. It enjoys a leading position among Africa’s carriers, with the<br />
youngest fleet on the continent and an extensive network: Passengers enjoy<br />
43 destinations within Africa and direct connections to important cities in<br />
the Middle East, Europe, Asia and North America. This leading position was<br />
illustrated recently with the airline’s entry into the prestigious Star Alliance<br />
network.<br />
<strong>Selamta</strong>, the in-flight magazine of Ethiopian Airlines, is a world-class publication<br />
with an array of coverage as diverse as the airline and the regions it serves. Its<br />
pages feature business, technology, health, travel, sports, culture, fine dining and<br />
more. Read by the continent’s top leaders in business and government, <strong>Selamta</strong><br />
is a major point of reference and influence in the pan-African market. It is a<br />
showcase for the best Africa has to offer the world.<br />
For advertisers, <strong>Selamta</strong> reaches millions of affluent readers annually who<br />
provide a captive target audience. With over 4.6 million passengers each year,<br />
Ethiopian Airlines is the carrier of Africa’s elite, frequent travelers and of large<br />
numbers of non-Africans doing business on the continent. They are key decisionmakers:<br />
managers, diplomats, business owners, professionals and executives.<br />
They primarily represent an upscale group of frequent fliers with disposable<br />
incomes far above the average traveler.<br />
Ethiopian Airlines is Africa’s premier carrier. Advertise in <strong>Selamta</strong> to reach a<br />
premier audience.
<strong>Selamta</strong><br />
media kit<br />
PAGE 2<br />
Advertising<br />
media iNformatioN<br />
frequency: <strong>Selamta</strong> is published bimonthly — six times per year.<br />
Print run: 75,000 issues<br />
distribution: Aboard all Ethiopian flights, lounges at Bole International Airport,<br />
Ethiopian’s International and Domestic Offices worldwide, travel agents and<br />
travel fairs and at <strong>Selamta</strong><strong>Magazine</strong>.com (launching July 2012).<br />
techNical SPecificatioNS<br />
All sizes are expressed as width (w) x height (h)<br />
advertiSemeNt oPtioNS<br />
tWo PaGe SPread<br />
trim Size: 400mm x 260mm<br />
type area: 380mm x 260mm<br />
gutter: 20mm<br />
bleed Size: 406mm x 266mm<br />
fUll PaGe (Publication Size)<br />
trim Size: 200mm x 260mm<br />
type area: 180mm x 240mm (10mm inset)<br />
bleed Size: 206mm x 266mm (3mm added to all sides)<br />
half PaGe — horiZoNtal<br />
trim Size: 200mm x 130mm<br />
type area: 180mm x 110mm<br />
bleed Size: 206mm x 136mm<br />
half PaGe — vertical<br />
trim Size: 100mm x 260mm<br />
type area: 80mm x 240mm<br />
bleed Size: 106mm x 266mm<br />
third PaGe — vertical<br />
trim Size: 67mm x 260mm<br />
type area: 47mm x 240mm<br />
bleed Size: 73mm x 266mm<br />
marKetPlace<br />
Unit size is 1/9 page in the Marketplace section designed with<br />
supplied image, text and contact information.<br />
See page 4 for the elements that must be provided.
<strong>Selamta</strong><br />
media kit<br />
PAGE 3<br />
marKetPlace (continued)<br />
image: Single horizontal, minimum image size of 52mm x 36mm at 300dpi<br />
Headline: Up to 20 characters (including spaces and punctuation)<br />
description: Up to 240 characters (including spaces and punctuation)<br />
location: City and country<br />
Telephone Number (please include country code)<br />
Web Address (URL)<br />
category: 1) Hotels, 2) Restaurants, 3) Transportation,<br />
4) Education, 5) Merchandise, 6) Miscellaneous<br />
file reqUiremeNtS for dPS, fUll & Partial adS<br />
PDF/X1 (high-resolution PDF) with fonts embedded, all images saved in CMYK<br />
deSiGN reqUiremeNtS for dPS, fUll & Partial adS<br />
font: Minimum 6pt type font, Minimum 8pt reverse type font<br />
rules: Do not use any hairline rules<br />
black rules: Minimum 1/4 pt<br />
color rules: Minimum 1/2 pt<br />
color: CMYK only. NO PANTONE COLORS.<br />
crop Marks: Crop & registration marks and color bars must be offset by 10mm<br />
rich black: Use 100K combined with 40C to provide rich black<br />
trapping: Do not perform trapping.<br />
proof: Specifications for Web Offset Publications (SWOP) certified color proof is<br />
required. Proofs should include color bars with 25%, 50%, 75% and solid areas for<br />
each color. Proofs should be 100% size of file submitted, and include bleeds and<br />
trims.<br />
JourneyGroup+C62, LLC, will not be responsible for color or any other deviation<br />
from original file without a SWOP color proof supplied by advertiser.<br />
UNTIL YOU EXPLORE A NATION’S COUNTRYSIDE, you haven’t genuinely<br />
experienced that nation’s culture, its people or its beauty. Ethiopia is no exception. Despite<br />
living in its capital for more than three years, I grew most in my appreciation for Ethiopia<br />
after traveling outside Addis Ababa to the unique regions of the countryside.<br />
Those who do not spent much time outside of Addis may not understand the land’s intensity or its<br />
profound beauty. Fortunately, Ethiopia is generous — it provides ample opportunities to experience<br />
its rich landscapes in both unadorned and extravagant getaways, and all to be had in a single weekend.<br />
The following hotels and resorts can be found within a few hours’ drive from Addis Ababa. Each<br />
destination is worth the trip.<br />
50 SELAMTA • NOVEMBER/DECEMBER 2011<br />
B Y ANNA FA ULKNER<br />
WEEKEND<br />
E X P L O R E E T H I O P I A ’ S B E A U T Y<br />
GETAWAYS<br />
1<br />
BEST<br />
LAKESIDE<br />
VIEWS<br />
W E E K E N D G E T A W A Y S<br />
BABOGAYA<br />
RESORT HOTEL<br />
LOCATION Bishoftu (Debre Zeit) - (45 km from Addis)<br />
TELEPHONE 433-7068 / 0911-200-563<br />
WEBSITE www.babogayaresort.com<br />
PRICE RANGE 1,100 - 9,305 birr<br />
Located on Lake Langano, Sabana Lodge o ers a variety<br />
of activities that are great for family vacationers.<br />
Guests can enjoy swimming, kayaking, canoeing, shing,<br />
beach volleyball and table tennis. Younger children<br />
can also amuse themselves on the oating kiddy<br />
slide. Arrangements can be made with Sabana’s management<br />
for soccer games with some local boys teams<br />
or camp res on the beach. The lodge also happens to<br />
be located in an area known for great bird watching;<br />
more than 30 varieties of birds reside in this locale.<br />
Sabana’s fabulous restaurant is no surprise, as it is<br />
owned by the proprietor of Addis Ababa’s popular Blue<br />
Tops and Top View restaurants. The eclectic menu includes<br />
Italian and vegetarian dishes, as well as a selection<br />
of delectable desserts. Sabana’s restaurant is also<br />
sensitive to its young patrons and provides high chairs<br />
and a fun kids menu.<br />
SELAMTA • NOVEMBER/DECEMBER 2011 51
<strong>Selamta</strong><br />
media kit<br />
PAGE 4<br />
delivery ProcedUreS<br />
All advertising material is coordinated through our sales office and should be<br />
delivered to:<br />
JourneyGroup+C62, LLC<br />
Attention: Brad Uhl, Production Director<br />
418 Fourth Street NE<br />
Charlottesville, VA 22902 U.S.A.<br />
+001 434 961 2500 (phone)<br />
Files can be delivered electronically to our pre-press FTP site. When an ad is<br />
transmitted electronically, a high-quality color proof is still required. Proof to be<br />
delivered to the above address. Please compress all files prior to transmission to<br />
minimize potential corruption errors.<br />
https://media.journeygroup.com or sftp://media.journeygroup.com<br />
User Name: selamta<br />
Password: ethiopia<br />
Upon submitting an ad file to the FTP site, please send an email with the file<br />
name and low-resolution PDF (for placement only) to bradu@journeygroup.com.<br />
34 <strong>Selamta</strong> • november/december 2011<br />
Flying hundreds, oF Feet<br />
above ground strapped into a motorized<br />
paraglider that is little more than a parachute<br />
with a small motor, national geographic<br />
photographer george steinmetz<br />
has spent more than twenty years photographing<br />
some of the most remote and<br />
spectacular environments around the<br />
world. in his book African Air, steinmetz<br />
captures stunning panoramas in more<br />
than fourteen countries in Africa, giving<br />
readers captivating and intimate views of<br />
areas that have rarely, if ever before, been<br />
photographed.<br />
Kenya /// A network of<br />
elephant trails bisects<br />
the green grasses of<br />
Lake Amboseli.<br />
african air<br />
photography by g eorge Steinmetz
<strong>Selamta</strong><br />
media kit<br />
PAGE 5<br />
Rates & Dates<br />
SiZe rate (USd$)<br />
Double Page Spread $14,875.<br />
Full Page OBC $14,250.<br />
Full Page IFC $10,310.<br />
Full Page IBC $10,310.<br />
Full Page ROB $7,875.<br />
Half Page ROB $5,125.<br />
Third Page $3,545.<br />
Marketplace $1,125.<br />
freqUeNcy: Discounts are available for multiple placements.<br />
iNSertS: Please contact us for information<br />
GUaraNteed PoSitioNiNG: 15% premium<br />
cloSiNG dateS<br />
<strong>Selamta</strong> magazine is a bimonthly publication which is loaded onto all Ethiopian<br />
aircraft on the first day every other month.<br />
January-february<br />
closing date: November 9, 2012<br />
Materials deadline: November 27, 2012<br />
March-april<br />
closing date: January 8, 2013<br />
Materials deadline: January 25, 2013<br />
May-June<br />
closing date: March 11, 2013<br />
Materials deadline: March 28, 2013<br />
July-august<br />
closing date: May 10, 2013<br />
Materials deadline: May 28, 2013<br />
September-October<br />
closing date: July 12, 2013<br />
Materials deadline: July 30, 2013<br />
november-december<br />
closing date: September 10, 2013<br />
Materials deadline: September 27, 2013
<strong>Selamta</strong><br />
media kit<br />
PAGE 6<br />
Terms &<br />
Conditions<br />
All advertisements in <strong>Selamta</strong> are accepted under the following terms and conditions. No<br />
variation is permitted without written approval from Ethiopian Airlines, the Publisher or<br />
Managing Director of appointed agents acting on behalf of the Publisher or Airline.<br />
1. Cancellation of confirmed bookings is required in writing before the booking<br />
deadline of the relevant issue. If the advertiser insists on cancellation after the<br />
booking deadline, the advertiser will be liable to pay one hundred per cent (100%) of<br />
the contracted advertising rate.<br />
2. Cancellation or postponement of any portion of an advertising contract nullifies<br />
all earned rate and/or frequency discounts for the entire contract. In such cases, the<br />
advertiser or the advertising agency will become liable for the difference between<br />
the contracted rate and the published media kit rate on all of the past insertions.<br />
Frequency discount applies to those advertisements that have been booked to appear<br />
within a 12-month period.<br />
3. All advertisements are accepted and published by the Publisher on the<br />
representation of the advertiser and the advertising agency that both are authorized<br />
to publish the entire contents and subject matter of the advertisement. The advertiser<br />
and the advertising agency shall be held solely responsible for the contents of the<br />
advertisements and Ethiopian Airlines, the Publisher and its appointed agents cannot<br />
be held liable for any claims if material is not supplied to the specifications laid out in<br />
this rate card.<br />
4. In consideration of publication of an advertisement, the advertiser and the<br />
advertising agency will indemnify and hold harmless Ethiopian Airlines, the<br />
Publisher, the magazine, their officers, agents and employees against losses and<br />
expenses (including legal fees) and losses resulting from the publication of the<br />
contents in the advertisement, including, and without limitation to, claims or suits for<br />
libel, violation of right of privacy, defamation, trademark or copyright infringement,<br />
misappropriation or plagiarism.<br />
5. Execution of an order is subject to the Publisher’s approval of copy, including<br />
display, text and illustration. Ethiopian Airlines and/or the Publisher reserves the<br />
right to reject any advertisement for any reason at any time.<br />
6. The Publisher maintains control on the placement of advertisements and reserves<br />
the right to deny special positioning and refund any surcharge fees paid for special<br />
positioning.<br />
7. Ethiopian Airlines reserves the right to change advertising rates on a 60-day notice.<br />
8. If the advertiser or the advertising agency fails to submit advertising material on<br />
time, Ethiopian Airlines, in consultation with the Publisher, Advertising Agency and<br />
Advertiser, reserves the right to repeat a previous advertisement of the correct size/<br />
technical specification or run a house advert or blank page. In any case the advertiser<br />
or the advertising agency will be liable to pay one hundred per cent (100%) of the<br />
contracted advertising rate.
<strong>Selamta</strong><br />
media kit<br />
PAGE 7<br />
9. The Publisher reserves the right to add the word ‘advertisement’ at the top or<br />
anywhere within any page that, in the Publisher’s sole judgement, too closely<br />
resembles the editorial pages of the publication.<br />
10. If the Publisher is asked to compile advertising material for an advertiser or its<br />
agency, the Publisher reserves the right to raise a charge for doing so and will do<br />
so prior to proceeding with the work. The Publisher will endeavor to seek the final<br />
approval of the advertiser or the advertiser’s agent before going to print, but reserves<br />
the right to proceed with publication of said material if the advertiser or its agent has<br />
not responded with authorization before the print submission deadline.<br />
11. If the Publisher has compiled material for an advertiser, the Publisher or its<br />
appointed agents assume no responsibility for any inaccuracies or misrepresentation<br />
thus caused as outlined in point 5 above.<br />
12. The advertiser and the advertising agency are jointly and severally liable for<br />
payment of all invoices for advertising placed. The advertiser and the advertising<br />
agency agree not to make promotional or merchandising reference to Ethiopian<br />
Airlines without written permission of the Publisher.<br />
13. Payment is due 30 days from the date of invoice. All payments should be made in<br />
the currency as stated on the invoice. All rates are quoted as payments due, free of all<br />
withholding taxes and duties unless specified. The Publisher and appointed agents<br />
reserve the right to ask for prepayment from any advertiser or its advertising agency.<br />
14. If charges for Advertisements which have been placed correctly as per this media<br />
kit are not paid in full to Ethiopian Airlines, the Publisher or appointed agency from<br />
the Advertiser’s agency for advertisements which have been placed correctly as<br />
per this media kit, are not paid in full then the Ethiopian Airlines, the Publisher or<br />
appointed agency reserves the right to collect said charges from the advertiser, and<br />
the advertiser’s agency shall execute all assignments. In addition, Ethiopian Airlines<br />
may hold the advertiser and its agency jointly and severally liable for all sums due<br />
to the Publisher or appointed agent, even if the advertiser has previously paid the<br />
agency.<br />
15. A 1.5% per month service charge (18% per annum) will be added to all invoices<br />
30 days or more past due. Where necessary, any legal or collection fee is incurred in<br />
collection efforts will also be added to charges due.<br />
16. The Publisher assumes no responsibility for any errors or omissions in any<br />
advertiser index, or in any advertising typeset by the Publisher. The Publisher is not<br />
liable for any failure to publish or circulate all or any part of any issue because of<br />
circumstances beyond its control. The liability for any error or omission or delay for<br />
which it may be legally held responsible, shall not exceed the cost of the space paid for<br />
and occupied by such individual advertisement.
<strong>Selamta</strong><br />
media kit<br />
Vancouver<br />
Seattle<br />
Montréal Quebec<br />
Portland<br />
Minneapolis<br />
Ottawa<br />
Detroit<br />
Syracuse<br />
Portland<br />
Salt Lake City Denver<br />
Omaha Chicago<br />
Kansas City<br />
Indianapolis<br />
Toronto Rochester<br />
Dayton Boston<br />
Cleveland New York<br />
Cincinnati Philadelphia<br />
San Francisco<br />
Colorado Springs<br />
St. Louis<br />
Washington, D.C.<br />
San Jose<br />
Los Angeles<br />
Santa Ana<br />
San Diego<br />
Memphis<br />
Las Vegas<br />
Nashville<br />
Oklahoma City<br />
Albuquerqe<br />
Little Rock<br />
Phoenix<br />
Columbia<br />
Dallas<br />
Atlanta<br />
Tucson<br />
Houston<br />
San Antonio<br />
New Orleans<br />
Tampa<br />
Miami<br />
Jacksonville<br />
Orlando<br />
Fort Lauderdale<br />
south pacific ocean<br />
INTERNATIONAL ROUTE MAP kEy<br />
Ethiopian destinations<br />
Destinations with special agreements<br />
Code share flights<br />
Future destinations<br />
One-way nonstop<br />
ASKY routes<br />
PAGE 8<br />
International Route Map<br />
north atlantic ocean<br />
São Paulo<br />
south atlantic ocean<br />
Oslo<br />
Copenhagen<br />
Belfast<br />
Edinburgh<br />
Manchester<br />
Warsaw<br />
Dublin<br />
Amsterdam<br />
London<br />
Berlin<br />
Dusseldorf<br />
Brussels<br />
Frankfurt<br />
Prague<br />
Paris Zurich Munich Vienna<br />
Geneva<br />
Budapest<br />
Lyon<br />
Lisbon<br />
Toulouse<br />
Madrid<br />
Aberdeen<br />
Marselle<br />
Barcelona<br />
Luanda<br />
Milan<br />
Rome<br />
Helsinki<br />
Stockholm<br />
Palermo<br />
Larnaca<br />
Beirut<br />
Damascus<br />
Tel Aviv<br />
Cairo<br />
Durban<br />
Dammam<br />
Riyadh<br />
Jeddah<br />
Libreville<br />
Entebbe<br />
Nairobi<br />
Kigali<br />
Brazzaville<br />
Mombasa<br />
Bujumbura Kilimanjaro<br />
Pointe Noire Kinshasa<br />
Zanzibar<br />
Dar es Salaam<br />
Windhoeck<br />
Gothenburg<br />
Cape Town<br />
Lubumbashi<br />
Lusaka<br />
Gaborone<br />
Johannesburg<br />
Bucharest<br />
Istanbul<br />
Harare<br />
Lilongwe<br />
Maputo<br />
Moscow<br />
Kuwait City<br />
Dakar<br />
Bamako<br />
Niamey<br />
N’Djamena<br />
Khartoum<br />
Bahir Dar<br />
Mekelle<br />
Conakry Ouagadougou Abuja<br />
Djibouti<br />
Berbera<br />
Freetown<br />
Cotonou<br />
Monrovia<br />
Lagos Yaounde<br />
Abidjan Lomé<br />
Douala<br />
Accra<br />
Yaounde<br />
Malabo<br />
Juba<br />
Bangui<br />
Dire Dawa<br />
addiS ababa<br />
Sofia<br />
Dubai<br />
Victoria<br />
Muscat<br />
Mumbai<br />
indian ocean<br />
New Delhi<br />
Guangzhou (Canton)<br />
Kolkata (Calcutta)<br />
Bangkok<br />
Kuala Lumpur<br />
Singapore<br />
Jakarta<br />
Beijing<br />
Hong Kong<br />
Hangzhou<br />
Manila<br />
Korea
<strong>Selamta</strong><br />
media kit<br />
PAGE 9<br />
Gambella<br />
Asosa<br />
DeMbiDollo<br />
Domestic Route Map<br />
gore<br />
Humera<br />
Gondar<br />
Bahir Dar<br />
Jimma<br />
Mizan teferi<br />
Arba Minch<br />
Jinka<br />
tana<br />
choke Mountains<br />
Shire Axum<br />
ras Dashan<br />
(4,620M)<br />
siMien Mountains<br />
ADDiS ABABA<br />
koka<br />
zwai<br />
abiata langano<br />
shaMo<br />
abaya<br />
shala<br />
Mekelle<br />
Denakil<br />
Depression<br />
Lalibela<br />
MenDebo<br />
Mountains<br />
ahMar Mountains<br />
red sea<br />
Dire Dawa<br />
Jijiga<br />
ogaDen region<br />
Gode<br />
Kabri Dar<br />
Shilavo<br />
gulf of aden
Sheba<br />
media kit<br />
d u t y - f r e e a n d e n t e r t a i n m e n t g u i d e<br />
Gold – AfricAn Airline<br />
of the YeAr 2011/2012 AwArds
Sheba<br />
media kit<br />
Advertising<br />
Sales<br />
Global SaleS<br />
Azariah Mengistu<br />
International Sales Director<br />
JourneyGroup+C62, LLC<br />
TK International Building<br />
Office #102<br />
Bole Road<br />
Addis Ababa, Ethiopia<br />
Azariah@c62media.com (email)<br />
+251 116 180365 (phone)<br />
+251 116 180367 (alternate)<br />
North americaN SaleS<br />
Sam Voelkel<br />
Business Development Director<br />
JourneyGroup+C62, LLC<br />
418 Fourth Street NE<br />
Charlottesville, VA 22902 U.S.A.<br />
SamV@JourneyGroup.com (email)<br />
+001 434 961 2500 (phone)<br />
+001 434 961 2507 (fax)
Sheba<br />
media kit<br />
Advertising<br />
media iNformatioN<br />
frequency: Sheba is published quarterly — four times per year.<br />
Print run: 20,000 copies<br />
distribution: Aboard all Ethiopian flights, lounges at Bole International Airport,<br />
Ethiopian’s International and Domestic Offices worldwide, travel agents and<br />
travel fairs and at <strong>Selamta</strong><strong>Magazine</strong>.com.<br />
techNical SPecificatioNS<br />
All sizes are expressed as width (w) x height (h)<br />
advertiSemeNt oPtioNS<br />
tWo PaGe SPread<br />
Trim Size: 400mm x 260mm<br />
Type Area: 380mm x 260mm<br />
Gutter: 20mm<br />
Bleed Size: 406mm x 266mm<br />
fUll PaGe (Publication Size)<br />
Trim Size: 200mm x 260mm<br />
Type Area: 180mm x 240mm (10mm inset)<br />
Bleed Size: 206mm x 266mm (3mm added to all sides)
Sheba<br />
media kit<br />
Rates & Dates<br />
Size rate (USd$)<br />
Double Page Spread $9,970.<br />
Full Page OBC $9,550.<br />
Full Page IFC $6,910.<br />
Full Page IBC $6,910.<br />
Full Page ROB $5,275.<br />
freqUeNcy: Discounts are available for multiple placements.<br />
iNSertS: Please contact us for information<br />
GUaraNteed PoSitioNiNG: 15% premium<br />
cloSiNG dateS<br />
Sheba is a quarterly publication which is loaded onto all Ethiopian aircraft on the<br />
first day every other month.<br />
July Edition<br />
Closing Date: May 22, 2012<br />
Materials Deadline: May 30, 2012<br />
October Edition<br />
Closing Date: August 22, 2012<br />
Materials Deadline: August 30, 2012<br />
January Edition<br />
Closing Date: November 22, 2012<br />
Materials Deadline: November 30, 2012<br />
April Edition<br />
Closing Date: February 22, 2012<br />
Materials Deadline: February 30, 2012
Sheba Miles Onboard Application Brochure<br />
[back cover]<br />
[front cover]<br />
[inside front cover] [inside back cover]<br />
• 75,000 distribution every 60 days<br />
• Sheba Miles Members ET’s frequent flyers<br />
• Exclusive opportunity to reach ET’s most loyal customers<br />
• Exclusive opportunity for one advertiser only each cycle<br />
• Placement: outside back cover of brochure<br />
• Cost: $7,500 per 60 days
<strong>Selamta</strong> <strong>Magazine</strong> Digital Edition<br />
[continuous brand expression]<br />
[expanded brand expression with click-through capability]<br />
• Exclusive sponsorship for one<br />
advertiser of <strong>Selamta</strong> unique digital<br />
edition<br />
• Responsive web delivery to any<br />
mobile device — both smartphones<br />
and tablets<br />
• Advertiser’s branding represented<br />
on every feature page<br />
• Active click -thru capability to<br />
advertiser’s website<br />
• New edition every 60 days with<br />
updates throughout<br />
• Cost: $5,000 per month (two-<br />
month minimum contract)