MF_Insight_En_Screen (PDF) - Messe Frankfurt

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Entertainment, Media & Creation
Pulsating lights, fully automatic conference technology and
crystal clear sound
Whether theatre and festival stages, rock concerts or large-scale corporate
and product events – the success of many shows depends on the right
sound, perfect lighting or the right multimedia technology. In the outdoor
exhibition area of Prolight + Sound, for example, visitors were able to expe -
rience these systems in use under real conditions. At the Media Systems
Congress international experts gave presentations on new technologies,
products and services from the fields of media technology and systems
integration. The tenth German Stage Prize – OPUS – honoured the productions
of British director Katie Mitchell. And the Systems Integration Award
(Sinus) was presented to Goethe University Frankfurt and its media tech -
nology service providers.
274
exhibitors in 2002
1,419
exhibitors in 2011
The best four days of the year
Showcasing over 30,000 products and
with more than 1,000 concerts, workshops
and countless product presentations,
Musikmesse is the biggest and
most important event of its kind. In
2011, the German Pianist Award was
conferred for the first time – parallel
to Musikmesse. There was no shortage
of fun for the younger generation either:
at “Music 4 Kids” in Hall 6 they were
able to let off steam at an acoustic
playground of superlatives under the
guidance of expert staff.
Anniversary: ten years of Musikmesse in China
In its tenth anniversary year, Music China not only defended its position as an
influential event in the musical instrument industry. On the exhibitor as well as
the visitor side, it also broke all previous records. 1,419 companies showcased
themselves to the rapidly growing Chinese and Asian market. On the visitor side,
Music China recorded an increase of nine percent with a total of 52,186 visitors.
In the meantime Music China is the industry’s third largest international trade
fair worldwide.
m-es.se/y6FE
Digital makes the world go round
Digitalisation has changed business models, processes and workflows
across all sectors and industries. This concerns all fields of activity
and trades, from production and communication to technology and
infrastructure. Digital has become part of everyday life and brings with
it new demands. Messe Frankfurt hosts a whole series of congress fairs
and events related to this theme. Distributed through the year, these
events showcase digitalisation from different perspectives.
+50%
more participants in 2011 with 94 companies on
three times the amount of space compared to 2010.
Hot topic: social media and email in the marketing mix
The trade fair trio Email-Expo, Search-Expo and UX-Expo
represent the three areas emailing, search engine marketing
and user experience. Marketing managers were offered prac -
tical solutions and an overview of the top trends in online
customer communication. Highlights included the email clinic,
in which experts gave trade visitors valuable tips on how to
optimise their email marketing.
Booming mobile industry
The sixth M-Days – “The home of mobile”– celebrated a highly successful debut
in Messe Frankfurt’s portfolio in 2011. The congress fair, a successful combina -
tion of trade congress, trade fair presentations, the “Show your App” award and
a podium for developers, not only reinforced its position as Germany’s leading
congress fair for the mobile industry; it also proved itself as one of the biggest
of its kind in Europe.
The industry event
for email and
Internet marketing
in Frankfurt
be.connected.
Customer interaction: digital and successful
In autumn, the combination of the Digital Touch, Voice + IP and
Be Connected events presented visions, solutions and technolo gical
implementations in the segments digital customer interaction,
customer dialogue and the latest communication technologies.
In 2011 all three events were held together for the first time under
the auspices of Messe Frankfurt. While Voice + IP is already
entering its seventh year, Digital Touch took place for the first
and Be Connected for the second time.
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