ITXBeijing1202-e (2) (PDF) - Messe Frankfurt

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Page 2 Press Release Intertextile Beijing Apparel Fabrics Beijing, China, China International Exhibition Centre gray, sepia brown with a focus on strong tactile effects, raw aspects and fibrous textiles. The Poetic Scenario – Easy brights and dream-like pastels: coral red, orchid lilac, aqua blue, grass green, turquoise, sun yellow, shell pink, sky blue, anis with a focus on a wide range of fabrics endowed with lightness, fluidity and softness. The Raw Beauty – Colours reflect the aridity of the deserts and the humidity of vegetation: wood brown, terracotta, sienna, khaki, mud green, leaf green with a focus on a celebration of uneven textures through irregular woven yarns: hemp, raffia, straw and paper. The Hedonist Future – Rich saturated pigments: true red, bright orange, hibiscus, atoll green, lapis lazuli, lagoon blue with a focus on graphic facades, pictorial geometrics and playful stripes. Besides the international trend perspective, Fabrics China Trends, located in halls 1A2 for suitings and 8A for women’s wear, foretells a vibrant story as guided through four directional themes. Full of Vitality – Fresh colours from plants seem soft and clean: ivory, milky white, wheat yellow, khaki and olive with a focus on simple and clean weaves and tweeds. What is Suitable? What is Good? – Bright colors such as canary yellow, crystal pink, sky blue and orange enhance dark shades such as gray, navy blue and deep coffee tones with a focus on light fabrics with micro fibres as well as new materials and synthetics. Deco Art – Complex decorative styles produce various colors: full red, mid-tone yellow and indigo create an exotic atmosphere, hues of plant greens along with metals and fluorescent colors with a focus on multi-coloured fabrics in all kinds of finishes.
Page 3 Press Release Intertextile Beijing Apparel Fabrics Beijing, China, China International Exhibition Centre Essence for Spirit – Cyan and smoke grey, shades that seem to have been dyed and washed as well as deep charcoal grey and ink blue outline an atmosphere such as Chinese monochromes with a focus on natural and light textures. Intertextile Beijing Apparel Fabrics takes place from 28 – 30 March 2012 and is organised by Messe Frankfurt (HK) Ltd, the Sub-council of Textile Industry, CCPIT, and the China Textile Information Centre to learn more, please visit www.intertextileapparel.com. For information on all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com Background information on Messe Frankfurt Messe Frankfurt is Germany’s leading trade fair organiser, with 457* million euros in sales and more than 1,769* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com * preliminary numbers (2011)
Page 1: Press February 2012 Press Release I

ITXBeijing1202-e (2) (PDF) - Messe Frankfurt

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