State of the Mobile Enterprise

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APPCELERATOR Q1 2013 MOBILE ENTERPRISE REPORT iOS AND ANDROID REIGN AS TOP ENTERPRISE PLATFORMS Enterprises are most interested in developing applications for the iOS and Android platforms. Apple’s iOS reigns as the top platform of choice, with 80.1% of respondents “very interested” in developing for the iPhone and 79% “very interested” in developing for iPad tablets. Interest in developing for the Android platform is also high, with 64.4% “very interested” in developing applications for Android phones and 52.4% for Android tablets. HTML5 Mobile Web applications are also popular in the enterprise, with 56.1% “very interested” COPYRIGHT © 2013 APPCELERATOR, INC. ALL RIGHTS RESERVED. in developing those types of applications. Appcelerator ran a survey of mobile developers as well, in which we asked them the same question about platform preferences. We compared the findings from this enterprise survey with that developer survey, and found that platform preferences are fairly consistent across developers and enterprises, despite slightly lower interest for Android and iOS among the enterprise respondents. 75.6% of enterprise respondents plan to build consumer-facing mobile apps across two or more operating systems, while 53.8% of respondents said they will be developing for two or more operating systems when building employee-facing apps. As consumers and employees have an increasing number of devices to choose from, the ability to build a mobile app that is available crossplatform is a must to satisfy user expectations and drive adoption. 5
MOVING TO A UX-CENTRIC WORLD Consumers expect innovative experiences across all the devices they are using. Delivering a rich, immersive, transformative mobile experience has become the de facto requirement to ensure wide adoption and success. We were curious to see if enterprises think that user experience matters as much in apps used by internal company employees (for expense reporting, sales enablement, and other internal processes) and by other businesses as it does in consumer apps. A resounding 85.6% of respondents stated that user experience is just as important for B2E and B2B apps as it is for B2C apps. MOBILE PREDICTIONS 2013 6 This heralds the fact that we now live in a user-experiencecentric world where beauty, functionality, and user delight triumph, whether for mobilizing internal enterprise processes or for transforming consumer relationships. With BYOD, users are increasingly bringing their own tablets and smartphones into the enterprise, and with those devices come the apps the employees already use. IT and the LOBs together must deliver a more compelling experience in order to drive a switch to their enterprise-built apps. Enterprises are already witnessing how easy it is for employees to take matters into their own hands and expose APPCELERATOR Q1 2013 MOBILE ENTERPRISE REPORT the company to security risks by using third-party mobile applications that they feel are easier to learn, are easier to use, and deliver greater utility overall. The prevalence of other mobile app options means that B2B and B2E mobile apps cannot be left in “good enough” status. A final point: A compelling, well-designed app actually costs the enterprise less in the long run. Lower training costs, higher adoption rates, and longer intervals in the re-development cycle are all hallmarks of a well-designed mobile app. 64% of enterprise respondents predict that mobile development projects will out number web development projects and will move primarily in-house COPYRIGHT © 2013 APPCELERATOR, INC. ALL RIGHTS RESERVED.
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State of the Mobile Enterprise

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