AdvAncing ouR globAl MoMentuM - Coca-Cola - Psddev.com

share a coke, share the
in 1886, dr. John pemberton created a great-tasting beverage that
was first served as a fountain drink at Jacobs’ pharmacy in downtown
Atlanta, georgia. the business started small, with a modest nine drinks
served per day.
our success with coca-cola ® began by spreading the word.
Asa candler, an Atlanta businessman, drove coca-cola’s popularity
through unique marketing approaches, many of which are still used
today. through his use of coupons and coca-cola-branded souvenir
fans, calendars, clocks and urns, candler pioneered ways of promoting
6 the coca-cola company
the company brand. in 1899, benjamin thomas and Joseph Whitehead
from chattanooga, tennessee, gained the rights to bottle coca-cola and
laid the groundwork for the unrivaled coca-cola bottling and distribution
system the world knows today.
in the 1920s, Robert Woodruff, president of the coca-cola company,
envisioned global expansion for coca-cola and developed a separate
organization within the company specifically designed to market and
sell coca-cola outside the united states. by 1930, coca-cola was
bottled in 27 countries.