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Garrick annual report - Lichfield Garrick

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Who our programme reaches<br />

The <strong>Lichfield</strong> <strong>Garrick</strong> targets a wide cross section of the<br />

community. Schools across the region are approached and<br />

we aim to attract a diverse mix of young people. We invite<br />

local community groups to suggest people who they feel<br />

would benefit from the resource. The information is<br />

circulated to the community via our in house marketing<br />

department, and includes the following strategies:<br />

• Mail shots to all local schools and colleges.<br />

• In house posters and flyers outlining the activities on offer.<br />

• Press releases to local media.<br />

• School visits to outline programme.<br />

• Teacher and youth worker involvement.<br />

How the activities will affect<br />

those experiencing them<br />

The activities within the programme are designed to engage<br />

and enrich those taking part. It is well documented that<br />

creative activities, such as drama and singing, develop a<br />

sense of self esteem and confidence in people of all ages.<br />

The number of applicants wanting to take part in these<br />

activities is further proof that the programme is not only<br />

essential, but can be sustained.<br />

The <strong>annual</strong> Pro Am production offers a chance for amateur<br />

performers, and members of the community, to work<br />

alongside established professional actors and directors, thus<br />

providing a valuable learning experience. The Repertory<br />

seasons offer people in the surrounding areas the chance to<br />

experience drama of a very high standard.<br />

Box office records show that visitors attend the theatre from<br />

a wide radius, giving realistic scope for further audience<br />

development. (See Finance section page 13)<br />

This programme has<br />

significantly raised the<br />

profile of the <strong>Garrick</strong><br />

Theatre and endorses its<br />

commitment to provide<br />

opportunities for all,<br />

regardless of background<br />

or financial means.<br />

Achievements<br />

By running this programme, we have achieved very positive<br />

outcomes which include:<br />

• An increase in new audience at the theatre.<br />

• An increased public awareness of the opportunities and<br />

activities we are providing.<br />

• A wider range of audience demographic attending the<br />

theatre, or benefiting from its outreach work.<br />

• Maintaining a high standard of tutoring production values<br />

and industry expertise.<br />

• Pushing boundaries with new and complex work in the<br />

Studio theatre.<br />

• Improving accessibility for all communities within the<br />

district.<br />

Speakers’ Corner workshops<br />

Speakers’ Corner was established in <strong>Lichfield</strong> in May 2009.<br />

The <strong>Lichfield</strong> <strong>Garrick</strong> continues to provide a series of<br />

workshops help members of the community prepare for<br />

public speaking. Sessions are led by both experienced in<br />

house, and visiting actors.<br />

<strong>Garrick</strong> Theatre & Studio Annual Report 2009/2010 11

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