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Messianics Rising - Barry Yeoman

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in Jerusalem and schlepping it seven hours to<br />

Eilat.”<br />

“Was that evangelism? It might be,” he says.<br />

“We did talk about our love for the Lord as we<br />

did it.”<br />

Back in the United States, as the movement<br />

has boomed, so have its educational institutions.<br />

Some of the nation’s leading evangelical<br />

schools, including Criswell College in Dallas<br />

and Western Seminary in San Jose, Calif., offer<br />

accredited programs in Jewish studies or Messianic<br />

Judaism.<br />

Chosen People Ministries has teamed up<br />

with California’s Biola University to create<br />

a three-year master’s program in Messianic<br />

Jewish studies. The Union of Messianic Jewish<br />

Congregations has an institute — linked informally<br />

to an evangelical seminary in Florida —<br />

to ordain Christ-centered “rabbis.”<br />

Myriad publications on how to win over<br />

Jews are readily available, including theological<br />

journals and a four-volume set titled “Answering<br />

Jewish Objections to Jesus.” An international<br />

umbrella group, the Lausanne Consultation on<br />

Jewish Evangelism, brainstormed about strategies<br />

this summer in Hungary.<br />

Groups such as Jews for Jesus partner with<br />

large evangelical congregations, such as the<br />

McLean Bible Church in Vienna, Va., to train<br />

members in reaching Jewish neighbors and coworkers.<br />

“This is becoming front-page news in evangelical<br />

churches,” says Lon Solomon, McLean’s<br />

pastor.<br />

Only rarely does the issue attract mainstream<br />

attention, as when conservative pundit<br />

Ann Coulter told CNBC talk-show host Donnie<br />

Deutsch earlier this month, “We just want Jews<br />

to be perfected.”<br />

Jewish leaders are far from unified about<br />

how much damage these efforts inflict.<br />

“I am not convinced that this is a major<br />

crisis,” says Rabbi Gary Greenebaum, U.S. director<br />

of interreligious affairs for the American<br />

Jewish Committee, explaining that the number<br />

of actual conversions appears low.<br />

Greenebaum worries, though, that when<br />

churches fund Jewish-directed missionary<br />

work, it creates an obstacle to interfaith dialogue.<br />

Others express more alarm.<br />

“Is it an existential threat to the future of<br />

the Jewish community? No,” says Rabbi Craig<br />

Miller, education director of the anti-missionary<br />

task force at the Jewish Community Relations<br />

Council of New York. “Is it hurting Jewish<br />

individuals? Yes. The loss of any Jewish person<br />

is a tragedy for family and friends, and it’s also<br />

a loss of that person’s creativity and input to the<br />

Jewish community as a whole.”<br />

<br />

D<br />

U nder the clankety-clank of an elevated<br />

train, the vertical banners lining Brooklyn’s<br />

Brighton Beach Avenue welcome visitors<br />

to “Little Russia by the Sea.” Once vibrant with<br />

working-class Jews, then suffering a period of<br />

decline, the Brighton Beach neighborhood was<br />

enlivened in the 1980s by a new wave of immigrants,<br />

many of them Jewish and from the<br />

former Soviet Union. Now pedestrians stroll<br />

past furriers, a Russian ballet school and grocery<br />

stores offering sausage, knishes and<br />

smoked herring.<br />

Through a doorway marked with a Star of<br />

David and up a staircase is the Russian Community<br />

Life Center, a modest cluster of rooms that<br />

has become one of Brooklyn’s missionary hot<br />

spots. On a Saturday morning, 60 immigrants<br />

in black plastic folding chairs watch as center<br />

director Leslie McMillan dons a head scarf and<br />

lights a pair of Shabbat candles. She recites the<br />

traditional Hebrew blessing, but with an addition:<br />

“B’shem Yeshua,” which translates as “in<br />

the name of Jesus.”<br />

The Shabbat candles, a worship leader explains<br />

in Russian, “is like a symbol of the light<br />

of Jesus Christ, our Savior.”<br />

Evangelists have identified Russian Jews<br />

as particularly ripe for their message. They<br />

lived under a government that for decades sup-

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