Canadian Automotive Aftermarket. - Monaco Group

By René Primeau
After decades of building a reputation
as a warehouse distributor providing
efficient, customer-driven service, the
Monaco Group is now at a turning
point: provide its 80-store jobber network
with an efficient banner program
to help increase installer loyalty and
gain market share against competitors.
“In the Monaco Group, we recognize
the importance of offering our
jobber network the marketing tools
they need to hit the market place with
a competitive edge,” says Mr. Daniel
Boyer, sales and marketing manager
with the Monaco Group. “The
automotive aftermarket is constantly
M6
The banner
challenge
challenging the major distributors to
improve their offerings in order to
gain market shares. The banners are an
answer to that challenge: it increases
the loyalty of the buyer coupled with
an increased visibility of his business.
However, for us, everything starts with
proper supply, unequalled professional
service and consumer satisfaction.”
Boyer adds the success of any banner
program comes from how it enhances
the communications between the
front-line jobber staff and the installer.
That communications has to go
beyond selling the auto part. It needs to
build on the professionalism of the jobber
staff and helping the jobber build
loyalty with the installers.
“The most important link in the
chain of success of the banner program
is the jobber,” continues Daniel Boyer.
continued on page 8
Besides enjoying golf and holidays in the sun, Ernesto
and Dominic Monaco like to go fishing occasionally. And
you can be sure the global strategy on the company must
be the topic as they wait for the fish to bite.
At Tenneco,
we have appreciated
the support of
the MONACO Group
for many years.
Thank you for the thrust
you have put in our company
and our Best Wishes for your
50th Anniversary
October 2010 www.ssgm.ca