MAURITIUS - Flyfishingtails

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WELCOMEPhoto taken by Mike Wickins
So Feb is already here and all of the proposed plans to head out fishing to exotic destinations
have been replaced with flat out work. Which I suppose is not a bad thing,
I’d rather be busy than not in these economic times. That said I have planned a nice
annual pilgrimage to Dullstroom in March, and Mauritian bones as the guys at Frontier call
it is not a too distant dream for later in the year, all going to plan.
Some feedback on our distribution and general uptake of FFT...last issue we had a bit of a
glitch in our mailing software, which ended up in an additional 6 000 people being sent the
magazine in error. As you may or may not know, with the CPA now in place, the sending of
unsolicited mail is prohibited, so the error being made we braced ourselves for a backlash.
To our surprise (not
really) of the 6 000
people mailed,
around 50 replied
to us asking to be
removed from the
distribution. Just to
recap....6 000 people
received the mag in
error, and only 50
complained...I think
that screams volumes
as to the quality of
the magazine and
the general acceptance
of its format.
What’s more is that
more than double
the usual number
actually opened the
mag. Seems we have
more fly fishermen
and woman out there
than we thought...
refreshing.
I wish I could tell
you more about the
fantastic trip I’ve just
returned from or the
absolutely amazing
whisky I sipped on
the banks of some far
off river, but alas I’ve
been nowhere, so I’ll
leave the story telling
to those that do it for a living. I finally managed to get some input from Gareth Coombes
who when not traveling the world catching amazing fish, can be found locally on the family
farm in Dullstroom...catching more fish.
If there’s fish in it, Gareth will catch them. He’s an amazing fisherman and one day when I’m
big maybe he’ll teach me some of the tricks he’s come to master. Or better yet, maybe I can
convince him to share more of them through the mag?
Till next issue.
Fly Fishing Tails is a first of its kind in South
Africa. A truly digital only magazine
with a free distribution to all who want
it. It is not a website, but rather a digital
representation of a print magazine, with
the added features and associated benefits
that the digital platform brings.
The content of the magazine is tailored
to bring something to everyone. All the
current offerings in the market place have
lost site of the importance of the novice
fly fisher, and content to a large degree
is catering only to those that know the
game inside and out. We at Fly Fishing
Tails believe in catering to all and as such,
whether you are a beginner with only
a hand full of flies in his or her box, or a
seasoned vet with a photo album full of 6
pounders, Fly Fishing Tails will have
something for you.
Fly Fishing Tails is a monthly magazine and
we urge you to send it on to fellow fly
fishermen all over the globe.
Publisher
Thetha Media Sales
www.thethamedia.co.za
Managing Editor
Warren Hickinbotham
warren@thethamedia.co.za
National Sales Manager
Shane McDonagh
shane@thethamedia.co.za
Office Manager
Kyle Broughton
kyle@thethamedia.co.za
Digital Production Manager
Mishqah Hendricks
mishqah@thethamedia.co.za
Editor
Elri Rautenbach
elri@thethamedia.co.za
Graphic Design/DTP
Cornu Bekker
Accounts
Kirsty De Ville
accounts@thethamedia.co.za
Dorothy Toal
accounts2@thethamedia.co.za
P.O.Box 87745,
Houghton,
2041
Tel: (011) 789-2112
Fax: (011) 789-2115/
086 649 7803
E-mail: info@thethamedia.co.za