The Wonder Thinking Business Plan-o-Rama

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Introduction – Writing a Business Plan Do you have a business plan? Is it like mine? A collection of brilliant & amazing ideas. In. Your. Head. Plans in my head are always awesome. Plans written down are subject to thoughtful inspection. Sigh. I have no written business plan. It’s been easy to ignore. It’s been easy to have a vague idea of my creative business direction & try to do things that seem to help me along that path. So why write a business plan at all? Do you have the feeling it might be time for the next step but you’re not sure what that next step is? Are you getting comfortable with your art/craft/thing but a little part of you wonders if you’re missing the opportunity to stretch a little? Maybe you get an email with a fabulous offer to join a selling website and it’s beautiful and it’s free and the offer expires soon. But you’re in the middle of another project and you’re not sure if this new, fabulous site is really for you, right now. Should you spend your time on the new site or your current project? Cloning technology isn’t widely available to clone another you yet, so some choices must be made… A good business plan is like a road map– it shows you where you’ve been and where you’re going. A glance at the map will tell you if that new site is a really out-of-way detour or if it’s on the route to your destination. Are you planning to increase your retail venues in the coming year? Or will you focus on wholesale? Both? Maybe something else entirely? Some time now thinking about and writing down your direction will keep you on course. So why write a business plan now? Because it’s 2011 baby! Time to get specific about goals and direction. Something about the act of writing clarifies thoughts. One of my favorite sayings is “Nothing works until you do.” (Thanks to Dave Navarro for reminding me of this motivational mantra.) Your business plan won’t get done on its own. Find more tools for building your creative business at www.wonderthinking.com 2
First, think about how your business plan will be used. Is this road map mainly for you? If your business plan is just for your use, the form and content can be creative. The Wonder Thinking Business Plan-o-Rama will help you map your course. (If you think you may want to get a loan or venture capital for your business, you might choose a more traditional business plan than we are creating here. The Small Business Administration has resources for writing a traditional business plan.) Let’s get started! I want to get the most out of this workbook! Please print it out now so you can get started writing your ideas in the margins and answering the questions right away! Find more tools for building your creative business at www.wonderthinking.com 3
Page 1: The Wonder Thinking Business Plan-o
Page 5 and 6: 1.2 Vision - What’s the big pictu
Page 7 and 8: 1.4 Customer Profile - Who buys you
Page 9 and 10: 1.6 Business Structure - What is th
Page 11 and 12: Chapter 3 - Market Analysis Your ma
Page 13 and 14: 3.3 Your Products’ Benefits You w
Page 15 and 16: Chapter 4 - Marketing Your marketin
Page 17 and 18: Chapter 5 - Future Plans What is yo

The Wonder Thinking Business Plan-o-Rama

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