download a PDF version - Kidscreen

30 September 2011
PoetryCorner
Setting the market mood
Fascinated by
kids TV vernacular,
Aardman Rights
head of sales
Alix Wiseman was
inspired to create the
following fun and just
a touch ironic ode to
the language of the
business. We liked it
so much that we
wanted to share and
perhaps inspire a
chuckle as preparation
for the non-stop
gabfest that is
MIPCOM gets
underway
Drill it, Dial it, Deep-Dive it
OK guys let’s brain-dump
It’s time to get pumped!
We’re talking brand DNA
I need everybody’s say
Let’s call a town hall
You can jump on the call
I’ll patch you in and see
If you can share your deck with me
Stick with us; stay focal
We can make this show go glocal!
Let’s discuss it offl ine
Just one more time...
How we gonna build the scaffolding
For this pre-schooly-tween thing?
Where’s our take-away moment?
When’s the tentpole event?
How’s about a fi sh-out-of-water comedy
With a go-to value-add strategy?
We’re after a show-stopper
A darned big cord-cutter!
Let’s connect with the nation
Through every iteration
Consumer touch-points are key
We can mindshare, we CAN agree
Stick to the roadmap
Til it’s all buttoned up
We’ve just got to tackle
Achieving that squirkle!
If it’s not synergistic
Be brave and just park it
Stay on message, keep calm
We can just ride the storm…
Once over the hurdle
We’ll do a round circle
So if you start losing tack
Make sure you push back
It’ll take some deep-diving
Just drill down and keep striving
Go for 360 degrees
And a big bluesky piece
It’s about vertical integration
Touching base at every station
This is cross-platform time
Transmedia down the line
We’re aiming for buy-in
Best of breed’s always win-win
Let’s value-add with care
Repurpose this with fl are
I need your elevator line
Let’s really dial it up this time!
We’ve gotta think outside the box
This show is really gonna POP!
–Alix Wiseman