OFF TO THE RACES - Bluebonnet Electric Cooperative
OFF TO THE RACES - Bluebonnet Electric Cooperative
OFF TO THE RACES - Bluebonnet Electric Cooperative
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BLUEBONNET<br />
Dressing<br />
success<br />
Briannas salad<br />
dressing a thriving<br />
business in Brenham<br />
T<br />
here’s a Brenham<br />
company in<br />
addition to Blue<br />
Bell Ice Cream that<br />
deserves attention<br />
for its longtime<br />
success with tasty recipes from a<br />
family-run operation.<br />
Briannas salad dressings have been<br />
a fixture on store shelves and in restaurants<br />
in Central Texas since 1982. Started<br />
in Austin as Del Sol Food Co., the<br />
business now sells 14 flavors of dressing<br />
throughout the U.S. and in several foreign<br />
countries.<br />
Jerry Brown, president of the company<br />
founded by his family, said, “The<br />
salad dressing aisle is long and high in<br />
supermarkets, but we’re the number one<br />
seller nationally in the specialty category<br />
(which does not include mega-brands<br />
such as Kraft and Wish-Bone). That’s because<br />
we produce small-batch dressings<br />
with high-quality ingredients.”<br />
And, Brown quickly added, “Our<br />
family recipes are truly that. We don’t<br />
employ researchers or chefs. My wife<br />
Kitty has come up with several of our<br />
more recent dressings. My son Carey<br />
Brown and daughter Kristin Sexton also<br />
work here.”<br />
Del Sol has about 50 employees. They<br />
produce between 5,000 to 10,000 cases of<br />
dressings a day with six bottles to a case.<br />
The best seller is poppy seed, a recipe<br />
created by Brown’s mother. Almost as<br />
popular is the blush wine vinaigrette,<br />
Brown said. There are two low-fat and<br />
no-fat flavors, and even though they are<br />
24 TEXAS CO-OP POWER July 2011<br />
profile<br />
By Ed Crowell<br />
quality ingredients, are the No. 1 seller in the specialty category nationally.<br />
not in high demand, last year Women’s<br />
Health magazine picked the lemon tarragon<br />
no-fat flavor as one its 125 Best Packaged<br />
Foods for Women.<br />
All the measuring, mixing and tasting<br />
of the dressings is done in 200-gallon<br />
batches at a single Brenham plant. The<br />
bottling, labeling and shipping happens<br />
there, also. The process is heavily dependent<br />
on a “quality, consistent supply of<br />
electricity,” he said, “and I’m very happy<br />
with the service we get. <strong>Bluebonnet</strong> realizes<br />
we’re sensitive to any problems during<br />
production time and, if something occurs,<br />
they get right on it.”<br />
So who is Briannas? Naturally, the<br />
name was another family creation — a<br />
combination of the names of Brown’s sister<br />
Marianne and her son Brian. n<br />
One in a series of stories about some of<br />
<strong>Bluebonnet</strong> <strong>Electric</strong> <strong>Cooperative</strong>’s commercial<br />
members.<br />
‘Jerry<br />
Sarah Beal photo<br />
Brown's family-recipe Briannas salad dressings, made in small batches of high-<br />
‘<br />
Our family<br />
recipes are truly<br />
that. . . . My wife<br />
Kitty has come<br />
up with several<br />
of our more<br />
recent dressings.<br />
JERRY BROWN,<br />
president of<br />
Del Sol Food Co.<br />
BLUEBONNET ELECTRIC COOPERATIVE EDITION