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OFF TO THE RACES - Bluebonnet Electric Cooperative

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BLUEBONNET<br />

Dressing<br />

success<br />

Briannas salad<br />

dressing a thriving<br />

business in Brenham<br />

T<br />

here’s a Brenham<br />

company in<br />

addition to Blue<br />

Bell Ice Cream that<br />

deserves attention<br />

for its longtime<br />

success with tasty recipes from a<br />

family-run operation.<br />

Briannas salad dressings have been<br />

a fixture on store shelves and in restaurants<br />

in Central Texas since 1982. Started<br />

in Austin as Del Sol Food Co., the<br />

business now sells 14 flavors of dressing<br />

throughout the U.S. and in several foreign<br />

countries.<br />

Jerry Brown, president of the company<br />

founded by his family, said, “The<br />

salad dressing aisle is long and high in<br />

supermarkets, but we’re the number one<br />

seller nationally in the specialty category<br />

(which does not include mega-brands<br />

such as Kraft and Wish-Bone). That’s because<br />

we produce small-batch dressings<br />

with high-quality ingredients.”<br />

And, Brown quickly added, “Our<br />

family recipes are truly that. We don’t<br />

employ researchers or chefs. My wife<br />

Kitty has come up with several of our<br />

more recent dressings. My son Carey<br />

Brown and daughter Kristin Sexton also<br />

work here.”<br />

Del Sol has about 50 employees. They<br />

produce between 5,000 to 10,000 cases of<br />

dressings a day with six bottles to a case.<br />

The best seller is poppy seed, a recipe<br />

created by Brown’s mother. Almost as<br />

popular is the blush wine vinaigrette,<br />

Brown said. There are two low-fat and<br />

no-fat flavors, and even though they are<br />

24 TEXAS CO-OP POWER July 2011<br />

profile<br />

By Ed Crowell<br />

quality ingredients, are the No. 1 seller in the specialty category nationally.<br />

not in high demand, last year Women’s<br />

Health magazine picked the lemon tarragon<br />

no-fat flavor as one its 125 Best Packaged<br />

Foods for Women.<br />

All the measuring, mixing and tasting<br />

of the dressings is done in 200-gallon<br />

batches at a single Brenham plant. The<br />

bottling, labeling and shipping happens<br />

there, also. The process is heavily dependent<br />

on a “quality, consistent supply of<br />

electricity,” he said, “and I’m very happy<br />

with the service we get. <strong>Bluebonnet</strong> realizes<br />

we’re sensitive to any problems during<br />

production time and, if something occurs,<br />

they get right on it.”<br />

So who is Briannas? Naturally, the<br />

name was another family creation — a<br />

combination of the names of Brown’s sister<br />

Marianne and her son Brian. n<br />

One in a series of stories about some of<br />

<strong>Bluebonnet</strong> <strong>Electric</strong> <strong>Cooperative</strong>’s commercial<br />

members.<br />

‘Jerry<br />

Sarah Beal photo<br />

Brown's family-recipe Briannas salad dressings, made in small batches of high-<br />

‘<br />

Our family<br />

recipes are truly<br />

that. . . . My wife<br />

Kitty has come<br />

up with several<br />

of our more<br />

recent dressings.<br />

JERRY BROWN,<br />

president of<br />

Del Sol Food Co.<br />

BLUEBONNET ELECTRIC COOPERATIVE EDITION

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