2012 CANADIAN CONFERENCE FOR CREDIT UNION LEADERS

ONE IN A SERIES OF CREDIT UNION CENTRAL OF CANADA’S CONFERENCES 

Nick Nissley 

Internationally Recognized 

Expert in Narrative 

Approaches to Change 

REGISTER 

BY APRIL 2 nd 

AND SAVE! 

2012 CANADIAN CONFERENCE 

FOR CREDIT UNION LEADERS 

MAY 5–9 WESTIN BAYSHORE, VANCOUVER 

VANCOUVER, BRITISH COLUMBIA 

Donald Tapscott 

Thought leader on the 

strategic value and impact 

of information technology, 

Author of Grown Up 

Digital and Coauthor of 

MacroWikinomics and 

Wikinomics

2012 CANADIAN CONFERENCE 


KEYNOTE SPEAKERS 

2012 is a special year for us to celebrate the credit union difference! 

Canadian credit unions will join with other co-operatives in this country 

and around the globe to mark the UN International Year of Co-operatives. 

We’ll celebrate our strengths, our values and our commitment to the 

communities and members we serve. 

At the 2012 Canadian Conference for Credit Union Leaders we will 

celebrate the successes of the credit union system, as we reaffirm our 

commitment to a future of service to our loyal and valued members. 

From recognizing accomplishments of Canadian credit unions and credit 

union leaders through our national awards programs to celebrating our 

collaborative success throughout the past year, this year’s conference 

program is filled with excitement. It features topical workshops, dynamic 

keynote presentations, networking opportunities and special events that 

will add an air of celebration. 

With a skyline etched against beautiful mountains that overlook the 

Pacific Ocean, Vancouver, British Columbia will play host to the 2012 

Canadian Conference for Credit Union Leaders. Don’t miss out on the 

opportunity to participate in sessions that will push the learning curve 

to new heights, uncover useful techniques and help you to explore the 

far horizon for new ideas. 

Come and join the celebration this spring in Vancouver! 

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CANADIAN CONFERENCE 


Nick 

Nissley 

Internationally Recognized Expert 

in Narrative Approaches to Change 

FEATURED SPEAKERS 

OPENING KEYNOTE - MONDAY AFTERNOON 

Dr. Nick Nissley is an internationally recognized expert in 

narrative approaches to change. He draws upon his story of 

overcoming adversity and serves as an inspirational guide 

in helping leaders give voice to their own stories. And, when 

change requires it, he helps them with rescriptions – teaching 

them how to craft new, healthier stories – for themselves and 

their organizations. 

Currently, Dr. Nissley is the Dean of Business Technologies 

at Cincinnati State, where he supports approximately 2,500 

students in pursing their dreams of a college education and a 

better life. Dr. Nissley who calls himself a possibilitarian, notes 

that he is motivated by the students’ sense of hope. Dr. Nissley 

earned his doctorate of education degree from the George 

Washington University’s Graduate School of Education and 

Human Development, in Washington, D.C. Prior to his present 

Dean position at Cincinnati State, Dr. Nissley has over 20 

years of experience in executive leadership positions in mining, 

healthcare, and educational institutions. 

Most recently, Dr. Nissley spent the past five years in Canada 

where he served as Executive Director at The Banff Centre 

– Canada’s renowned institution of leadership development. 

His previous work experiences have included; serving as Vice 

President of Organization Development and Learning for a 

large U.S. Catholic healthcare system, and serving his alma 

mater, the Milton Hershey School, as Vice President and Chief 

Learning Officer. He has also served as adjunct faculty in 

leadership development programs around the world, including 

the Copenhagen Business School’s Masters Degree Program in 

Leadership & Innovation, as well as Oxford University’s Strategic 

Leadership Programme.




CLOSING KEYNOTE - WEDNESDAY AFTERNOON 

Donald 

Tapscott 

Thought leader on the strategic value 

and impact of information technology, 

Author of Grown Up Digital and 

Coauthor of MacroWikinomics and 

Wikinomics 

Donald Tapsott is one of the world’s leading authorities 

on innovation, media, and the economic and social 

impact of technology and advises business and 

government leaders around the world. He has authored 

or co-authored 14 widely read books including the 1992 

best seller Paradigm Shift. His 1995 hit The Digital 

Economy changed thinking around the world about the 

transformational nature of the Internet and two years later 

he defined the Net Generation and the “digital divide” 

in Growing Up Digital. His 2000 work, Digital Capital, 

introduced seminal ideas like “the business web” and 

was described by BusinessWeek as “pure enlightenment." 

Wikinomics: How Mass Collaboration Changes Everything 

was the best selling management book in the United 

States in 2007 and translated into over 25 languages. 

The Economist called his newest work Macrowikinomics: 

Rebooting Business and the World a “Schumpeter-ian 

story of creative destruction” and the Huffington Post 

said the book is “nothing less than a game plan to fix 

a broken world.” Over 30 years he has introduced many 

ground-breaking concepts that are part of contemporary 

understanding. 

In 2011, Don was re-named to the Thinkers50 Definitive 

List of the Top 50 Business Thinkers in the World, 

earning the ninth spot on the list. He was also a runner 

up as the World's Leading Thinker on Globalization and 

Macrowikinomics was runner up for The Best Business 

Book of the Last Two Years. He is a member of World 

Economic Forum and an Adjunct Professor of Management 

for the Rotman School of Management at the University 

of Toronto. It is hard to imagine anyone who has been 

more prolific, profound and influential in explaining 

the digital revolution and it’s impact on the world. 

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Darrell 

Bricker 

& John Wright 

Canada’s premiere pollsters and 

national best-selling authors of What 

Canadians Think: About Almost 

Everything, and Canuckology: From 

Dollars to Donuts. 


PRESENTATION - MONDAY AFTERNOON 

Canada's premier pollsters, Bricker and Wright, know what 

Canadians are thinking, the changes that are taking place in 

Canada, and what these trends mean for your organization. 

With exclusive access to statistics from thousands of polls 

across Canada and around the world, their presentations 

are highly entertaining and packed with insight and cuttingedge 

stats as current as a month to hours old. 

Everything you ever wanted to know about what's going 

on in the minds of Canadians (and what isn't) is available 

through Darrell Bricker and John Wright. Whatever your 

burning questions are, Bricker and Wright will bring the 

statistics to life through experience, wit and humour. 

When companies and organizations need a better grasp 

on what the public is feeling, they turn to Darrell Bricker 

and John Wright. How much are people willing to spend 

for something? How often do they read the newspaper? 

Do they go to church? What percentages of workers often 

skip lunch, or eat at their desk in order to leave work on 

time? As two of Canada’s top statistical analysts of leading 

pollster Ipsos Reid, Bricker and Wright have the answers to 

these questions, and many more. 

Based on the statistics of 32 million Canadians, you 

will learn why Canadians think the way they do, how it 

will affect you, and what your organization should do to 

capitalize on the opportunity. With data on virtually any 

topic you can imagine, Bricker and Wright not only know 

the statistics; they also break the numbers down, telling you 

what the statistics mean. They’ve uncovered the reasons 

people think and act the way they do, and will help you 

figure out how it applies to your organization, right now. 

Darrell Bricker and John Wright are national best-selling 

authors of What Canadians Think: About Almost Everything, 

and Canuckology: From Dollars to Donuts. Darrell Bricker 

is CEO of Ipsos Global Public Affairs. Prior to joining Ipsos 

Reid, Bricker was director of public-opinion research in 

the office of the prime minister. John Wright is Senior 

Vice President and Managing Director Public Opinion 

Polling Division, Ipsos Public Affairs and Ipsos-Reid’s 

spokesperson for more than a decade, and responsible for 

Canada's leading monthly national opinion poll and analysis 

of leading Canadian trends and opinion indicators.



Chris Catliff 

President and Chief Executive 

Officer, North Shore Credit Union 

Daniel Côté 

Associate Professor, L'École des 

Hautes Études Commerciales, 

Montreal Business School, and 

Fellow, Filene Research Institute 


PLENARY SESSION - TUESDAY MORNING 

Chris Catliff has been President & Chief Executive Officer of North 

Shore Credit Union (NSCU) since 2000. NSCU is located in the sea 

to sky area of Vancouver, British Columbia and has $2 billion in 

on – book assets and $400 million in wealth management assets. 

Prior to his employment at NSCU, Chris was employed in various 

executive positions at Vancity Credit Union. He has served on several 

boards including 10 years with the CUMIS Group and five years as chair. 

Chris has been chair of United Mortgage Group, a mortgage broker 

co-operative, since 2001. Since 2009, he has been a director of 

Credential Financial and became chair in 2011. 

Chris has served on the Operations Committee, The E-Commerce 

Committee, the Card Committee and the Technology Committee of 

Central 1. Other industry groups currently include the Filene Research 

Council in Madison, Wisconsin and the Business Issues Committee and 

Research Advisory Committee for Credit Union Central of Canada. 

Chris believes passionately in the benefits of the credit union alternative 

for financial services and has devoted himself to helping build better 

credit unions, particularly through the effective use of technology, brand 

and staff engagement. 

Daniel Côté is Associate Professor at L’École des Hautes Études 

Commerciales, Montréal, since 1983. He obtained his Ph.D from Louisiana 

State University in 1985. At HEC, he has been involved with le Centre 

de Gestion des Coopératives between 1977 and 2003. He has been the 

director of this Centre from 1992 to 2003. He teaches mostly courses 

on business strategy at the graduate and undergraduate levels. 

Professor Côté has conducted research on co-operatives for more 

than 25 years. He worked on different co-operative sectors (mostly 

agribusiness and finance) and on issues such as management, strategy 

and entrepreneurship. His main concern has always been the management 

of co-operatives in a competitive environment. His work focuses on the 

development of a new co-operative paradigm. He develops the idea that 

co-operative leaders have an incentive to strengthen their co-operative 

identity since it is a source of competitive advantage. His new co-operative 

paradigm is based on issues of loyalty, mobilization through values, 

learning organization, meaning and legitimacy. His approach to research 

is very much action based where fundamental ideas and concepts (such 

as loyalty) are being implemented and tested in real life context with 

existing co-operatives. He has published extensively on these issues. 

He regularly gives conferences on co-operatives both in Canada and 

internationally. He has been very involved in training managers and board 

members of large co-operatives such as the Caisses Desjardins (financial 

co-operatives) and the agricultural co-operatives. In 2004, he received 

the ACE (Association of Co-operative Educators) award for Outstanding 

Contribution to Co-operative Education and Training. 

He is currently teaching a graduate course on co-operative management 

for the Master of Management: Co-operatives and Credit Unions program 

at St-Mary’s University (Canada). He was selected as Fellow of the Filene 

Research Institute in October 2011. 

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WORKSHOP 

STREAMS 

System Priorities 

Directors’ 

Priorities / 

Governance 

Competitive 

Edge 

Leadership 

Financial 

Strategies 

WORKSHOP STREAMS 

ROUND 1 

Tuesday a.m. 

10:15 a.m. - 11:45 a.m. 

A 

Key Federal Policy 

Issues and Credit Union 

Positioning 

B 

Strategy and Narrative: 

So, What's Your Credit 

Union's Story? 

C 

Global Trends and Issues 

Impacting Financial 

Services Institutions 

D 

Credit Union Young 

Leaders Front and Centre 

E 

Up To Code: Credit Unions 

and Financial Stability 

ROUND 2 

Tuesday p.m. 

1:45 p.m. - 3:15 p.m. 

F 

Linking Up: Connecting 

System Leaders 

G 

IT Governance 

H 

The Canadian Mosaic 

Continues To Change 

I 

Defining A Leadership 

Development Strategy 

For Your Credit Union 

J 

Business Analytics: Top 

Line Growth and Bottom 

Line Results 

ROUND 3 

Tuesday p.m. 

3:45 p.m. - 5:15 p.m. 

K 

Market Niches: 

Opportunity For 

Credit Unions? 

L 

The Expanding Scope of 

Board Accountability 

M 

It’s Time To Take 

Social Media Seriously 

N 

The Youth Opportunity 

O 

Changing Landscape 

of Payment Services



SATURDAY MAY 5, 2012 

Registration 

12:00 Noon – 5:00 p.m. noon – 5:00 p.m. 

Registration 

Conference and Companion Program Tours/Activities 

Gala Banquet & Awards Ceremony Seat Selection 

Registrants must reserve banquet seats. A banquet 

seating desk will be open during registration hours 

from Saturday, May 5 – Monday, May 7. 

SUNDAY MAY 6, 2012 

8:30 a.m. – 8:00 p.m. 

Registration, National Young Leaders 

Session & Welcome Reception 

Registration 


PROGRAM SCHEDULE 


Registrants must reserve banquet seats. A banquet seating desk 

will be open during registration hours until Monday, May 7. 

9:00 a.m. – 4:00 p.m. 

NEW! - National Young Leaders Session 

The C.U. Simulator Challenge 

Do you have what it takes to lead the “Next Top Credit Union”… 

or at least a simulated one? 

Hosted by the National Young Leaders Committee, the C.U. Sim 

Challenge will bring together Credit Union CEOs and emerging/ 

young leaders to compete in an interactive simulator experience. 

An appointed CEO will act as a facilitator and lead a group of 

young leaders through a series of scenarios, calling upon each 

participant to map out their strategic decisions. This unique 

opportunity provides young leaders with an experiential learning 

opportunity to collaborate with their peers and gain valuable 

insight from Credit Union CEOs from across the country. 

Young leaders aged 40 and under must register for the Canadian 

Conference in order to participate. Space is based on a firstcome, 

first-serve basis and is limited to only 40 registrants. 

Register for the conference today to avoid disappointment! 

6:30 p.m. – 8:00 p.m. 

Welcome Reception 

Reconnect with friends and associates from across the country 

as we prepare for a terrific conference ahead. 

MONDAY MAY 7, 2012 

7:30 a.m. – 5:00 p.m. 

Registration, Keynote Presentations 

& AGMs 

Registration 



Registrants must reserve banquet seats. A banquet seating desk 

will be open until 5:00 p.m. today. 

8:30 a.m. – 10:00 a.m. 

Credit Union Central of Canada AGM 

10:30 a.m. – 12:00 Noon 

Concentra Financial Services Association AGM 

12:00 Noon – 1:15 p.m. 

Lunch 

1:45 p.m. – 3:15 p.m. noon – 5:00 p.m. 

Canadian Conference Opening Remarks and Keynote 

Presentation 

Keynote Presentation: Celebrate Your Story 

Dr. Nick Nissley, Internationally Recognized Expert in Narrative 

Approaches to Change 

As former Executive Director of Canada’s world-renowned center 

for leadership development – The Banff Centre, and today as 

Dean of Business Technologies at Cincinnati State, Dr. Nick 

Nissley calls himself a possibilitarian. Dr. Nissley believes that 

values-based workplaces engage the hearts of employees. He 

will discuss how the use of storytelling as a leadership strategy 

can lead to positive change and will invite us to explore how 

celebration of our own stories can lead to healthier workplaces 

and communities. 

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3:45 p.m. – 5:00 p.m. 

Keynote Presentation: What are Canadians Thinking? 


Darrell Bricker & John Wright, Canada’s premiere 

pollsters and national best-selling authors of What Canadians 

Think: About Almost Everything, and Canuckology: From Dollars 

to Donuts. 

When companies and organizations need a better grasp on 

what the public is thinking, they turn to Darrell Bricker and 

John Wright. Based on hard statistics of 32 million Canadians, 

Canada’s top statistical analysts at leading pollster Ipsos Reid 

have the data on virtually any topic and the insight to tell you 

what the statistics mean. They’ve uncovered the reasons people 

think and act the way they do, and will help us determine what it 

means for credit unions. 

TUESDAY MAY 8, 2012 

7:30 a.m. – 5:15 p.m. 

Information Desk, Plenary Session & 

Workshops 

Information Desk 


8:30 a.m. – 9:45 a.m. 

Plenary Session: Credit Union 3.0: Re-Inventing Credit 

Unions through Member Loyalty 

Chris Catliff, President and Chief Executive Officer, 

North Shore Credit Union 

Daniel Côté, Associate Professor, L'École des Hautes Études 

Commerciales, Montreal Business School, and Fellow, Filene 

Research Institute 

What is member loyalty? What are the attributes of member 

loyalty? How are credit unions earning member loyalty? 

Drawing on previous work which showed how credit unions 

could benefit by focusing on deepening member loyalty, 

Daniel Côté, an Associate Professor at the prestigious HEC 

Montreal Business School and the Canadian representative 

in the Filene Research Institute’s Fellows program, will talk 

about his research into how credit unions are wrestling with 

these kinds of questions. Dr. Côté will be joined by Chris Catliff, 

President & Chief Executive Officer of North Shore Credit Union 

and a member of Canadian Central’s Research Advisory Council, 

who has drawn on Dr. Côté’s work to shape his credit union’s 

member loyalty strategy. 

10:15 a.m. – 11:45 a.m. 

RounD 1: WoRkShoPS A-E 

A 

Key Federal Policy Issues and Credit Union Positioning 

What’s the federal policy agenda in 2012 for the Canadian credit 

union system? Increasing compliance and regulatory burden, 

the role of the Crown Corporations, Anti-Money Laundering and 

the federal credit union charter to name but few, are significant 

issues facing credit unions. Session panelists will review key 

policy developments and initiatives underway to enhance the 

competitive positioning of credit unions. 

B 

Strategy and Narrative: So, What's Your Credit Union's 

Story? 

“Story” is a leadership tool that can help your credit union 

manage the complexity of the competitive landscape and 

facilitate analysis and action. Session facilitators will help you 

see how narrative structure – characters, roles, plot, storyline, 

and the 'moral to the story' – offers a clean and rigorous 

approach to strategic planning and they'll offer some tools to get 

you started. This exciting and engaging workshop will help to 

take your credit union's strategic planning to the next level. 

C 

Global Trends and Issues Impacting Financial Services 

Institutions 

Credit unions are firmly rooted in local communities, but 

increasingly the impact of global issues in financial services 

are being felt. This session will highlight issues such as: 

innovation and new channel development for optimum customer 

experience; the emphasis on data analytics and technology 

solutions; shrinking margins and struggle for revenue generation, 

and why these trends are important for Canadian credit unions 

to understand. 

D 

Credit Union Young Leaders Front and Centre 

The finalists of the National Credit Union Young Leaders Award 

will present a workshop on a thought provoking topic – not to 

be missed! 

E 

Up to Code: Credit Unions and Financial Stability 

Do credit unions contribute to financial stability? Are they 

positioned to meet Basel III capital requirements? Recent 

research studies present some positive findings. This session will 

review this research and suggest that this could be an important 

point to make to policy makers as they continue to deal with the 

aftermath of the financial crisis.



12:30 p.m. – 1:45 p.m. 

Lunch 

1:45 p.m. – 3:15 p.m. 

RounD 2: WoRkShoPS F-J 

F 


Linking Up: Connecting System Leaders 

An important buzzword in business and associations today 

is collaboration. Working together, sharing information and 

maintaining contact through digital and virtual channels is 

becoming the norm and businesses are finding it is also good for 

business productivity and innovation. Creation of Communities of 

Interest will engage credit union leaders in key system topics and 

initiatives… fostering information sharing, collaboration and idea 

generation at its best. Learn how your credit union can benefit at 

this session. 

G 

IT Governance 

At the Board level it is critical that there is the appropriate 

understanding of both the benefits and the risks associated 

with back office and member facing IT systems. Ensuring that 

the risks have been identified and addressed and that the 

appropriate IT governance is in place to proactively manage 

these risks is a key Board responsibility. 

H 

The Canadian Mosaic Continues To Change 

An update on diversity and reaching out to new groups that 

are beginning to have an impact on Canadian society and the 

consumer marketplace are important features of this workshop. 

This session will provide an opportunity to delve into the 

Canadian Mosaic in search of new members and employee 

talent. 

I 

Defining A Leadership Development Strategy For Your 

Credit Union 

Leadership effectiveness is the key differentiating factor that 

will determine the culture and performance of the overall 

organization. Excellent leaders are more likely to make the right 

decisions, attract and retain staff, and maximize the use of 

resources. All of this increases the probability of success. Attend 

this session and hear about best practices in developing leaders 

and take away tips for developing a leadership development 

strategy for your credit union. 

J 

Business Analytics: Top Line Growth and Bottom 

Line Results 

Leveraging business analytics can give you the instant 

visibility you need to see results that deviate from your plan 

and enable you to make ‘fact based’ adjustments to get 

performance on track. Through illustrated scenarios, this 

workshop will explore the opportunities available to credit 

unions to employ business analytics to grow top line revenue 

and enhance bottom line results. 

3:45 p.m. – 5:15 p.m. 

RounD 3: WoRkShoPS k-o 

K 

Market Niches: Opportunity For Credit Unions? 

Competition for new members is intensifying, especially as 

the large banks refocus on their domestic operations. Session 

facilitators will present findings from case studies into how credit 

unions in Canada and the United States have reached out to four 

niche markets. Also, session attendees will have the chance to 

share their own experiences. Based on the case studies, takeaways 

will be shared for credit unions interested in expanding 

their membership through niche marketing. 

L 

The Expanding Scope of Board Accountability 

Accountability is an area of ongoing change and expansion that 

requires board members to be vigilant and up to date. Legislators 

and regulators who must confront governance issues in boards 

of all types are demanding higher levels of accountability – 

particularly for customer due diligence. Session leaders will 

review new Anti-Money Laundering rules, Foreign Account Tax 

Compliance Act (FATCA), Privacy and much more. 

M 

It’s Time To Take Social Media Seriously 

Social media is maturing as a marketing tool, offering new 

opportunities for brand and relationship-building. Over the last 

two years social media exploded onto the marketing scene. In 

2012, it will evolve from experimental campaigns to social tactics 

that are fully integrated into the overall marketing strategy. 

Social media strategies are moving beyond the primary functions 

of customer service and brand monitoring. Social media is an 

integral channel for information gathering and a tool for decision 

making. Has your credit union responded to this mandate? 

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N 


The Youth Opportunity 

Youth create many opportunities for credit unions. Many leaders 

have been challenged with identifying ways of maximizing these 

opportunities including; gaining more youth market share or 

attracting, developing and retaining youth to meet our future 

leadership needs. Join our young system leaders in a vibrant 

and frank discussion on how to “crack the youth challenge”. 

O 

Changing Landscape of Payment Services 

Emerging payment technologies are creating significant 

opportunities to create value for members. But new entrants 

to the payments services business are challenging the existing 

payments infrastructure and taking market share away from 

financial institutions. How will credit unions participate in a 

changing payments landscape that encompasses mobile, 

contactless, online payments and e-wallets. How will credit 

unions meet the demand of their members for innovative and 

secure payment innovations? 

WEDNESDAY MAY 9, 2012 

7:30 a.m. – 8:45 a.m. 

Pre-Conference Session, Issues Forum, 

Keynote Presentation, Gala Banquet, 

Awards Ceremony & Entertainment 

Pre-Conference Session: Advocacy A.M. – a CU Nation 

Celebration! 

2011 was a great year for credit union federal government 

relations with the 3rd “Hike the Hill”, the first ever Government 

Relations Forum and the launch of the CU Nation – Canadian 

Central’s grassroots advocacy program. But we’ll be up early to 

get started on what’s next. Join us for breakfast with speakers 

who will share tips, tricks and insights into how credit union 

leaders are connecting and communicating with policy makers. 

You must be a registered delegate in order to participate. 

Registration to this event is limited, and on a first-come, firstserve 

basis. So, register today! 

9:00 a.m. – 12:30 p.m. 

Credit Union Issues Forum 

A Celebration of Collaboration 

At last year's Issues Forum we surfaced opportunities for 

system-wide collaboration and over 100 participants expressed 

their willingness to make things happen. As we well know, 

it is action, not simply an expression of good intentions that 

generates positive change! In this year's workshop we will hear 

what progress has been achieved over the last year in a variety 

of truly collaborative projects. We will celebrate progress, 

explore the conditions that led to success, and identify how to 

maintain momentum in continuing to strengthen the Canadian 

Credit Union system for all of us. Join the celebration and 

add your energy and enthusiasm to taking even bolder steps 

together in the future!



12:30 p.m. – 1:45 p.m. 

Lunch 

2:00 p.m. – 3:30 p.m. 

Keynote Presentation 

Donald Tapscott, Thought leader on the strategic 

value and impact of information technology, Author 

of Grown Up Digital and Coauthor of MacroWikinomics 

and Wikinomics. 

Donald Tapscott is one of the world’s leading authorities 

on innovation, media, and the economic and social impact 

of technology and advises business and government 

leaders around the world. In 2011, Don placed in the top 

ten of the Thinkers50 list of the world’s most influential 

management thinkers. He is an inspiring and enthralling 

speaker who engages audiences worldwide. Don will 

discuss the principles of innovation, the next business 

imperatives in corporate architecture, strategy, and 

management and will define the business models and 

tactics required for credit union success. You won’t want 

to miss this insightful presentation. 

6:30 p.m. – 10:30 p.m. 

Reception, Gala Banquet, Awards Ceremony & 

Entertainment 

Join your peers in recognizing the achievements of the 

system’s outstanding individuals and credit unions over 

the past year. We conclude the evening with Canada’s 

own, Martin Dubé, internationally renowned impressionist 

whose repertoire of over 400 celebrity voices will not only 

entertain you but leave you astonished. 


Martin Dubé 

Talented Singer, Impressionist & 

Entertainer 

This astoundingly talented singer/impressionist/entertainer is 

over 400 voices packed into a one-man show. His remarkable 

five-octave vocal range allows him the ability to capture a vast 

selection of your favourite recording voices. From Louis Armstrong 

to Celine Dion – no one is safe from Martin’s vocal grasp. 

Martin’s live show is a journey through the world of music and 

comedy. In fact, it is a symphony of music and comedy fused 

into one package creating a Total Entertainment Experience! 

His array of vocal impressions is unmatched and his talents not 

only include original characters, but also his own soon-to-be 

familiar single voice. 

Martin’s live show is a journey through the world of music and 

comedy, bringing together five decades of songs from rock & roll 

to classical melodies. Truly offering something for everyone, his 

show impressions of artists such as: Michael Jackson, Stevie 

Wonder, Janis Joplin, Celine Dion, Elton John, Axl Rose, Bono, 

Paul Anka, Tina Turner, Enrique Eglesias, Luciano Pavarotti and 

many many more... Unlike most performers who rely on studioproduced 

vocal enhancement and numerous takes to get their 

sound, Martin replicates the original artist’s voice, notes for notes, 

live in front of your eyes and ears! 

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Conference space is limited, 

REGISTER TODAY to avoid 

disappointment. 

Hotel 

Conference organizers have reserved 

room blocks for registrants at the 

following hotel: 

• Westin Bayshore, Vancouver 

Canadian Central does not arrange 

registrant accommodations. Please 

complete the hotel registration form 

provided in this package and fax or mail 

it directly to the hotel at the number or 

address noted. You are encouraged to 

make your reservations by April 12, 2012. 

Reservations will be honoured on a 

first-come, first-serve basis. 

Conference Venue 

All conference sessions will take place at: 

Westin Bayshore, Vancouver 

1601 Bayshore Drive 

Vancouver, BC V6G 2V4 

1-800-937-8461 (Reservations) 

Who Should Attend 

• Directors, CEOs, General Managers, 

Senior executives and managers of 

member credit unions and/or 

provincial/regional Centrals 

• Canadian Credit Union Strategic 

partners, Deposit Insurance 

Corporations and other co-operatives 

Your conference registration 

includes: 

• All Keynote/Plenary Sessions 

and Workshops 

• Conference Meal Functions 

and Networking Breaks 

• Welcome Reception 

• NYLC Simulator Workshop* 

(Young leaders aged 40 and under only) 

• C.U. Nation 

Workshop* 

• Reception, Awards Ceremony, 

Gala Banquet & Entertainment 

*There is limited seating; therefore, space will 

be given on a first-come, first-serve basis. 

CONFERENCE INFORMATION 

Companion Registration 

The conference companion registration fee 

covers attendance at the following events: 

• Welcome Reception 

• Reception, Awards Ceremony, 

Gala Banquet & Entertainment 

Fee Structure 

Member (Early Bird)*................... $995 

(post-marked by April 2, 2012) 

Member (Regular)*.................... $1,095 

(after April 2, 2012) 

Non-Member............................. $1,200 

Young Leaders Registration † ........ $995 

Companion................................... $275 

* Member: registrant from a Provincial/Regional 

Central or affiliated credit union 

† Exclusive to registrants aged 40 and under from 

provincial/regional Centrals and member credit unions 

Cancellations 

All cancellations must be received 

in writing. Registrant substitutions are 

permitted at any time. 

• Full Refund by April 12, 2012 

• Between April 13 – 20, 2012, 

Total Registration fee less 30% 

• No Refund after April 20, 2012 

TWO ways to register: 

1. Online at: www.cucentral.ca. 

Click on 2012 Canadian Conference 

for Credit Union Leaders. 

2. Complete the enclosed registration 

form and return it with payment to: 

Edith Wilkinson, Conference Registrar 

Credit Union Central of Canada 

300 The East Mall, Suite 500 

Toronto, ON, M9B 6B7 

T (416) 232-3421 

F (416) 232-3734 

Registration/Information Desk 

& Tour Desk 

Participants are invited to collect their 

conference materials at the conference 

registration desk during the following times: 

Westin Bayshore, Vancouver 

Saturday, May 5 

12:00 Noon – 5:00 p.m. 

Sunday, May 6 

8:30 a.m. – 8:00 p.m. 

Monday, May 7 

7:30 a.m. – 5:00 p.m. 

On Tuesday and Wednesday, the 

registration desk will act as an information 

desk – hours of operation to be posted. 

A Companion Tour Program will be 

available to all attendees. The tour 

program is organized and operated 

by Rockwood Adventures. Canadian 

Central does not arrange attendee tours. 

See the enclosed tour program for 

reservation details. 

Travel 

Canadian Travel Co-op is the official travel 

agency of this year’s conference. Call 

(905) 336-8200 or 1 (800) 263-5241, 

or fax your requirements directly to 

(905) 336-8753. 

Air Canada has been appointed the 

official airline for the 2012 Canadian 

Conference in Vancouver, BC. Discounted 

air fares to Vancouver are available from 

April 28 – May 16, 2012. 

If booking through another travel agent 

or through Air Canada’s North American 

toll free number, 1 (800) 361-7585, 

be sure to quote Convention 

No. QCKKUFK1 to take advantage 

of special discounted fares.

Printed on Chorus Art Silk, manufactured with 50% recycled, 25% post-consumer waste.

CONFERENCE CONTACTS 

For additional information on the 

conference please contact: 

Conference Registrants: 

Edith Wilkinson 

T (416) 232-3421 

F (416) 232-3734 

wilkinsone@cucentral.com 

Conference Exhibitors/Sponsors: 

Debbie Steeves 

T (613) 796-4974 

debbie.steeves@gmail.com 

2012 CAnADIAn ConFEREnCE FoR CREDIT unIon LEADERS presented by: 

Credit Union Central of Canada 

300 The East Mall, Suite 500, Toronto, ON M9B 6B7 

T (416) 232-1262 F (416) 232-3734 www.cucentral.ca 

Program subject to change without notice. Check for conference updates on Canadian Central’s website www.cucentral.ca 

® HANDS & GLOBE design is a registered certification mark owned by the World Council of Credit Unions, used under license.

2012 CANADIAN CONFERENCE FOR CREDIT UNION LEADERS

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