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WHICH DO YOU LIKE
BEST IN THIS NUMBER?
V VERY
often it is a problem to know what to say next. The advertisers
who use our advertising section have important sales stories
to tell you—but how can they best get your serious attention ?
In their efforts to get the best results they go to the best artists and
ask them to illustrate their advertisements—they ask men and women
who are familiar with the product or the business to write the text
matter so that it will interest you, and still they are not satisfied.
We would like to know what you think about the advertising
pages in this May number. We will be grateful for any suggestions
that you may be generous enough to offer. You will recall that we
offered substantial compensation for the best criticisms of the advertising
in the April SCRIBNER. You have the same opportunity with
this, the May SCRIBNER.
After you have studied the advertisements in this May SCRIBNER
—after you have read them all very carefully, write and tell us what
you consider to be the three best advertisements and the three poorest ones—
then out of your selection write us a one-hundred-word criticism of the
very best one and a one-hundred-word criticism of the very poorest one.
If your criticisms are the best that we receive, we will send you,
without cost to vou, a
$54.00 set of the works of Charles Dickens, Tavistock
Edition. 36 Vols. Bound in Cloth
For the second and third and fourth best criticisms, we will send a set of
Booth Tarkington, 6 Vols. $12.00
F. Hopkinson Smith, 6 Vols. $12.00
John Fox, Jr., 6 Vols. $12.00
CAUTION: 1st — In arriving at your choice, consider the small advertisements as well as the large ones.
2d — Be sure to send in your list of six with your 100-word suggestions.
3d — Be sure to send in your suggestions before the 15th of May, 1916.
Competent advertising men will pass upon your suggestions and make the award. Criticisms from
those interested in the business of advertising are not invited
Awards for Criticisms of the March Advertising
Because nine of the criticisms were of high order and worthy of recognition
six additional awards have been made
NAME CITY BEST ADVERTISEMENT AWARD
First Award J. LEO CHAPMAN Ottumwa, Iowa Pierce-Arrow $50.00 Set of Rudyard Kipling's Works
Second Award GILBERT S. PATTILLO Gloucester, Mass. Royal Baking Powder $12.00 Set of John Fox's Works
Third Award 1