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Close to you - Match Pantone® Colors

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A perfect fit<br />

Clariant, one of the world’s largest and most environmentally<br />

friendly textile colorant producers, and Pan<strong>to</strong>ne Inc.,<br />

crea<strong>to</strong>r of the only globally recognized color reference<br />

system, worked side by side <strong>to</strong> produce SMART, a new<br />

color management and specification system for designers,<br />

retailers and producers. SMART is an “off-the-shelf” color<br />

system, complementary <strong>to</strong> Clariant’s existing cus<strong>to</strong>mized<br />

color management service.<br />

SMART streamlines the color development process and<br />

ensures a color product that can be exactly produced and<br />

delivered anywhere in the world.<br />

The SMART color solution<br />

S SenSIBLe – Consistent, reproducible color. only<br />

Clariant provides <strong>you</strong> with the dyestuffs, the formulation<br />

and technical know-how <strong>to</strong> get the exact PAnTone<br />

<strong>Colors</strong> <strong>you</strong> want, colors that are based on the balanced<br />

use of visual and digital color evaluation.<br />

M MAnAGeABLe – optimized color constancy. Use<br />

SMART <strong>to</strong> ensure a color is the same in varying light<br />

conditions.<br />

A ACCeSSIBLe – PAnTone SMART color swatch cards,<br />

a globally recognized and accepted system, use ecologically<br />

approved dyes and are readily available in 75 countries<br />

worldwide.<br />

R ReLeVAnT – <strong>Colors</strong> are selected from the fashion and<br />

home marketplace so <strong>you</strong> can find the color which <strong>you</strong><br />

are looking for. Plus, every few years new core shades<br />

are added, as well as colors that reflect market trends.<br />

T ToUGH – <strong>Colors</strong> are durable because they’re formulated<br />

<strong>to</strong> maximize colorfastness, lightfastness and durability<br />

<strong>to</strong> washing, dry cleaning and wear.<br />

Your benefits<br />

■ You get a perfect product: Thanks <strong>to</strong> Clariant’s competence<br />

<strong>you</strong> get the PAnTone <strong>Colors</strong> <strong>you</strong> want, faster and<br />

easier than ever before. The SMART system speeds color<br />

development by at least 50%. Because it’s simpler, it’s<br />

faster and reduces <strong>you</strong>r costs.<br />

■ You always get a perfect result because, using state-ofthe-art<br />

technology, Clariant and Pan<strong>to</strong>ne developed each<br />

of the updated 1,925 system shades <strong>to</strong>gether, testing<br />

them on a variety of textile fabrics.<br />

■ Wherever <strong>you</strong> are in the world, <strong>you</strong> can be confident that<br />

what <strong>you</strong> want and what <strong>you</strong> get are identical.<br />

■ Identical because Clariant’s global network of colorant<br />

and application technology specialists are available with<br />

supplies, technical advice and help, around the clock and<br />

around the globe.

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