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In the 1970’s , when Mitchell Binder, designer and owner of <strong>King</strong> <strong>Baby</strong> <strong>Studio</strong> was a teenager, he and his mother<br />
moved from Jackson, Mississippi to Los Angeles. It was when music reflected a new spirit of idealism, and new<br />
found freedoms. Musical artists like Hendrix, Joplin and <strong>The</strong> Dead ruled the airwaves. As Mitchell puts it “it was<br />
the ‘summer of love’ and my mind was officially blown”.<br />
At 15, Mitchell became a jeweler’s apprentice and shortly thereafter began designing on his own. With his<br />
trademark, charismatic personality, he soon made the right contacts and quickly became the ‘go to jeweler’ for<br />
both Hollywood and rock stars. His fans ran the gamut from Liz Taylor to the rock & roll royalty of the era. <strong>The</strong><br />
biker crowd soon caught on, requesting personalized jewelry and buckles. Being an avid biker himself, Mitchell<br />
has always considered the origin of his company “half rock and roll and half outlaw biker.”<br />
Designing with men in mind, he soon realized many women were buying for themselves. In 2007, <strong>King</strong> <strong>Baby</strong><br />
<strong>Studio</strong> officially launched Queen <strong>Baby</strong> for women, with extraordinary success.<br />
Santa Monica based, <strong>King</strong> <strong>Baby</strong> <strong>Studio</strong> offers handcrafted pieces that unite chunky sterling silver with precious<br />
stones and leather. Mitchell’s creations are bold and substantial, featuring edgy motifs such as skulls and daggers<br />
for the <strong>King</strong> <strong>Baby</strong> line, and slightly scaled down feminine motifs such as roses and crowned hearts for the Queen<br />
<strong>Baby</strong>’s out there. Many styles span both collections appealing to that ever expanding “chosen few.”