Fabindia- Fabric of India - NMIMS
Fabindia- Fabric of India - NMIMS
Fabindia- Fabric of India - NMIMS
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SWOT Analysis<br />
STRENGTHS<br />
THREATS<br />
Differentiable products<br />
Brand recognition and loyalty<br />
Diverse product mix<br />
Partnering with suppliers<br />
In-house manufacturing<br />
Price Trends Setter<br />
Different categories <strong>of</strong> stores<br />
Customer Loyalty<br />
Substitute producing<br />
competitors<br />
Not in touch with Fashion<br />
Trends<br />
No specific promotions<br />
strategy<br />
Limited channels <strong>of</strong> business<br />
Sourcing strategy skewed<br />
towards suppliers<br />
Inconsistent quality <strong>of</strong><br />
products<br />
Inconsistent service in stores<br />
In store merchandising &<br />
navigation<br />
Promoting e-business channel<br />
Organic foods market<br />
Customer acquisition<br />
strategies<br />
WEAKNESSES<br />
OPPORTUNITIES
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