A Licensing Opportunity

The World in 2012
Licensing
The World in
The World in 2011 was licensed in 34 countries
with 35 editions in 31 languages.
The World in 2012 will build on this success with
a number of new publishers who have secured
exclusive rights to republish in their region.
We invite you to work with The Economist
and join this prestigious group
of publishers.
The World in… is The Economist’s
annual forecast of the events and
trends that will shape the year ahead.
First published 26 years ago, it is
written by The Economist’s
prestigious journalists, senior
editors from influential global
publications as well as acclaimed
world leaders such as David Cameron
and Hillary Rodham Clinton.
Licensed in 31 languages, our current
partners find it an excellent tool
for increasing revenues, enhancing
over
1 million
global circulation across
90
countries
their portfolios and attracting
new advertisers.
The republishing process for The World
in 2012 is designed to complement
your existing publishing activity.
We will supply you with all the tools
you need in plenty of time for you to
translate and produce your own local
language version.
Your local language edition will go on
sale three weeks after the publication
date of The Economist’s own edition.
Attract
new
advertisers
with a globally
renowned magazine
Join our
elite
group of publishers and become
an exclusive partner of
The Economist
Joining this celebrated international
group of publishers will provide you with:
Exclusive republishing and translation
rights within your region
Permission to co-brand the front cover
with The Economist logo alongside
your own
The option to add your own branded
section of locally focused content to
The World in 2012
The ability to exploit advertising and
circulation revenues in your region
Currently licensed in
34
countries
across the world
‘The World in...’ is an indispensable
tool for readers who want to know
what is going to happen
in the year to come.
In Spain, our licensed edition has
a long tradition of being available
at bookstores and is well known as a
point of reference.
Alvaro Nieto
Deputy Editor of Tiempo
magazine and responsible
for the Spanish edition of
‘The World in...’
Co-brand
your edition with
The Economist logo
‘The World in...’ is unique in almost
every way. Its frequency and content
make it a very exciting product to
launch in any territory.
There is almost zero risk in buying
the licence for ‘The World in...’.
Interest from readers, advertisers,
and prominent figures has made
me expand into neighbouring
territories.
Omar Khalifa
Managing Director,
Omedia Publications,
Egypt