Introduction of a Clinical Forensic Medicine ... - Drexel University

on R&D ($38 billion). Unfortunately, the yield of
new products from R&D is below expectations, thus
the pressure to penetrate the marketplace and
capitalize on advertising is extraordinarily intense.
Concepts of Pharmaceutical Marketing (CRXXX), as
well as Health Policy and Economics (CR625) and
Current Federal Regulatory Issues in Clinical
Research (CR535), both of which are currently
offered in the CROM curriculum, will now form a
cluster of courses that will allow the student to
examine several facets of prescription drug
promotion strategies and practices though the
critical analysis of specific case studies, the
economic impact that drug pricing has on
healthcare costs, as well as issues obfuscating the
governing of best social/economic policies in
healthcare.
¹ According to recent FDA statistics, there are about 10,000 prescription
medications available to the healthcare profession in the United States, and
that number continues to grow. In addition, there are more than 100,000
over-the-counter products currently marketed in the United States,
encompassing about 800 active ingredients and addressing more than 80
therapeutic categories.