Winter 2012 · Down to Earth - Canadian Organic Growers
Winter 2012 · Down to Earth - Canadian Organic Growers
Winter 2012 · Down to Earth - Canadian Organic Growers
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T he<br />
<strong>Down</strong> <strong>to</strong> <strong>Earth</strong><br />
Advertisement Rates<br />
COG–Ottawa Steering Committee recently reviewed the advertisement<br />
rates for <strong>Down</strong> <strong>to</strong> <strong>Earth</strong> and revised them as you will see below.<br />
We have added a combination package for advertisers wishing <strong>to</strong> place ads in<br />
both <strong>Down</strong> <strong>to</strong> <strong>Earth</strong> and the <strong>Organic</strong> Food Direc<strong>to</strong>ry. The <strong>Organic</strong> Food Direc<strong>to</strong>ry<br />
and <strong>Down</strong> <strong>to</strong> <strong>Earth</strong> each attract many online viewers. Additionally, <strong>Down</strong><br />
<strong>to</strong> <strong>Earth</strong> gets prominently displayed at COG-Ottawa’s information booth so<br />
that the public can see the information-packed and attractive newsletter.<br />
Please take a moment <strong>to</strong> look over the advertisement rates below and<br />
share this opportunity with people who might benefit from advertising with<br />
COG–Ottawa.<br />
<strong>Down</strong> <strong>to</strong> <strong>Earth</strong>, CoG-ottawa E-nEws rEGular ratEs<br />
(DtE & oFD PaCkaGE)<br />
Business Card: $15<br />
1/6 page: $20<br />
1/4 page: $30<br />
1/3 page: $40<br />
1/2 page: $60<br />
Full page: $100<br />
NB: <strong>Down</strong> <strong>to</strong> <strong>Earth</strong> reaches not only the members of COG Ottawa but it is on our<br />
website and is archived so the public can consult.<br />
In addition <strong>to</strong> any discounts, COG–Ottawa members enjoy a discount of<br />
20%.<br />
<strong>Organic</strong> Food Direc<strong>to</strong>ry & DTE Package:<br />
Members purchasing one-year ads in both the <strong>Organic</strong> Food Direc<strong>to</strong>ry and<br />
<strong>Down</strong> <strong>to</strong> <strong>Earth</strong> will receive an additional 20% discount on this package.<br />
COG–Ottawa E-News Brief Classified Ads:<br />
Brief listing: $15 for 40 words plus HST of 13%. Members’ price is $10.<br />
HST of 13% applies <strong>to</strong> all advertisements.<br />
All of our communication <strong>to</strong>ols must comply with <strong>Canadian</strong> copyright and<br />
privacy regulations, i.e. <strong>Down</strong> <strong>to</strong> <strong>Earth</strong>, COG O E-News, our web site.<br />
CONTACT: To place an advertisement in <strong>Down</strong> <strong>to</strong> <strong>Earth</strong> and/or COG O E-News,<br />
please contact: ottawachapter@cog.ca or call 613 244 4000 Extension 2.<br />
4 <strong>·</strong> <strong>Down</strong> <strong>to</strong> <strong>Earth</strong> <strong>·</strong> <strong>Winter</strong> <strong>2012</strong><br />
<strong>Organic</strong> Food Direc<strong>to</strong>ry<br />
The <strong>Organic</strong> Food Direc<strong>to</strong>ry is a <strong>to</strong>ol <strong>to</strong> connect organic producers<br />
and consumers through our website. All advertisers in the direc<strong>to</strong>ry<br />
are required <strong>to</strong> become members of COG–Ottawa.<br />
We invite all organic food producers, processors, retailers, and<br />
restaurants <strong>to</strong> list their enterprises in order <strong>to</strong> demonstrate <strong>to</strong> the<br />
public the vigour of the organic industry in Eastern Ontario and<br />
Western Québec and especially <strong>to</strong> attract cus<strong>to</strong>mers.<br />
Producers listing in the <strong>Organic</strong> Food Direc<strong>to</strong>ry are required <strong>to</strong><br />
meet the following criteria:<br />
• Be Certified <strong>Organic</strong> OR Declared <strong>Organic</strong> i.e. products meet the<br />
<strong>Organic</strong> Standards as published by the Canada Food Inspection<br />
Agency. The Application form includes a signed declaration for<br />
both Certified <strong>Organic</strong> and Declared <strong>Organic</strong> producers.<br />
• All vegetable products are produced on land where synthetic<br />
pesticides and fertilizers have not been used for the last three<br />
years.<br />
• All animals are fed 100% organic feeds that meet organic certification<br />
standards, whether they are produced on the farm or<br />
purchased elsewhere.<br />
• Antibiotics, additives, and growth hormones are not used in the<br />
production and processing of meat, dairy, and poultry products.<br />
• Processed products respect the rules for ingredients as stated in<br />
the <strong>Organic</strong> Standards.<br />
The <strong>Organic</strong> Food Direc<strong>to</strong>ry is an effective communication <strong>to</strong>ol and<br />
is very cost-effective. The <strong>Organic</strong> Food Direc<strong>to</strong>ry appears on the<br />
COG–Ottawa website and is consulted more and more frequently at<br />
www.cog.ca/ottawa/ottawa-organic-direc<strong>to</strong>ry. We also publicize<br />
the Direc<strong>to</strong>ry at our information booth.<br />
Pricing information for a period of 12 months:<br />
Basic listing of up <strong>to</strong> 30 words - $30<br />
31-50 words - $45<br />
51 words <strong>to</strong> a maximum of 100 words - $70<br />
Include your logo for $25<br />
HST of 13% will be added <strong>to</strong> all invoices<br />
PaCkaGE DEal: <strong>Down</strong> <strong>to</strong> <strong>Earth</strong> & thE orGaniC FooD<br />
DirEC<strong>to</strong>ry:<br />
Members purchasing one year ads in both the <strong>Organic</strong> Food Direc<strong>to</strong>ry<br />
AND <strong>Down</strong> <strong>to</strong> <strong>Earth</strong> enjoy a 20% discount on this package.<br />
Contact Petra Stevenson <strong>to</strong> arrange for your advertisement in the<br />
<strong>Organic</strong> Food Direc<strong>to</strong>ry: alpenblickfarm@sympatico.ca or (613)<br />
253-2640. Application forms can be downloaded from our website:<br />
www.cog.ca/ottawa.