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The Agglomeration-Differentiation Tradeoff in ... - Yale University

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2.1.3. <strong>The</strong> Profit Function<br />

Conform<strong>in</strong>g to the multiplicative specifications so far, the observed component of the cost<br />

multiplier, ˆ C fl (Equation 5), is specified as:<br />

B<br />

ˆ ⎛ ⎞<br />

Cfl( xl) = exp⎜∑<br />

γ fbxxbl ⎟<br />

(14)<br />

⎝ b=<br />

1 ⎠<br />

where, bl x are the observed cost shifters at distance band b around location l and γ fbx are format<br />

and band specific cost parameters.<br />

Substitut<strong>in</strong>g the expressions for revenue and cost <strong>in</strong>to our profit specification, Equation<br />

(3), then tak<strong>in</strong>g the log transformation, and after mak<strong>in</strong>g some trivial sign reversals, we have a<br />

equation for the transformed profit function that is very similar to equation (1):<br />

( v pr ) ( Cˆ<br />

)<br />

( ) ( ) ( )<br />

16<br />

( )<br />

r c m<br />

π = ln π = ln + ln + ω − ln + ω + ξ + ε<br />

ifl ifl fl fl l fl l il<br />

2.4 Equilibrium Choice Probabilities:<br />

Recall that the idiosyncratic cost shock, ε il , is known to rivals only <strong>in</strong> distribution. Due<br />

to such <strong>in</strong>complete <strong>in</strong>formation about rivals’ profits, a firm cannot exactly predict rivals’ discrete<br />

actions but it can have rational expectations about rivals’ strategies. Hence, for a given set of<br />

pr r c<br />

vectors of price, revenue and cost shocks across all locations ( ω , ω , ω ), firm i can form<br />

rational expectations about the number of firms that will enter the market, N m , and the location<br />

and format choices of the (N m m m m m<br />

-1) enter<strong>in</strong>g rivals, P P1 , P2 ,... PF<br />

(15)<br />

= ⎡<br />

⎣<br />

⎤<br />

⎦<br />

. That is, correspond<strong>in</strong>g<br />

to each format f (f’) firms we will have a vector of lm conditional choice probabilities (CCPs),<br />

{ 1, 2,...,<br />

}<br />

P = p p p<br />

m<br />

f f f flm<br />

m ( Pf ' { pf '1, pf '2 ,..., pf<br />

'l<br />

} ) m<br />

= . For <strong>in</strong>stance, fj<br />

p ( f ' j)<br />

p is a CCP of a f-

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