to read our 'We don't do dumb' book - DHM London

In 2002, Dave created the ‘Beer from the coast’ campaign at his
previous agency Campbell Doyle Dye.
When Adnams came to DHM in 2010 the company had evolved,
they were no longer just a brewery. They now had a chain of
shops, nearly a hundred pubs, a collection of hotels and a
growing spirits business.
With such a diverse range of businesses comes a diverse range
of messages.
Before we could start talking to the public, we needed the
businesses to start talking and dressing alike.
The question was how do we capture their unique personality?