MARKETING & SALES
MARKETING & SALES
MARKETING & SALES
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Master Programme full-time<br />
<strong>MARKETING</strong> & <strong>SALES</strong><br />
YOUR GUIDELINE FOR ADMISSION<br />
Entry requirements Application and<br />
Admission Procedure<br />
Students who have obtained a Bachelor<br />
or university diploma in Business<br />
Administration or a related subject, or<br />
provide proof that they have completed<br />
a degree at a recognised Institution of<br />
Higher Education in Austria or abroad<br />
are judged to have satisfied the academic<br />
entry requirements for the Master<br />
programme in Marketing and Sales.<br />
Minimum number of ECTS credits<br />
required: 180.<br />
PROOF OF ENGLISH LANGUAGE<br />
SKILLS<br />
All applicants who are not native<br />
speakers of English, or who have not<br />
completed a Bachelor programme with<br />
at least 50% of the courses having<br />
been taught in English, are required<br />
to include one of the following<br />
certificates with their applications:<br />
IELTS Academic Training -<br />
minimum score: 6.0<br />
Cambridge Certificate - Level C1<br />
TOEFL iBT - minimum score 90<br />
The IMC University of Applied Sciences<br />
Krems will only accept certificates<br />
obtained in the last two years.<br />
The academic board is responsible for<br />
checking compliance with the entry<br />
requirements on a case-by-case basis<br />
once the prospective student’s complete<br />
application file has been received.<br />
Admission, dates<br />
and deadlines<br />
All details are available under<br />
www.fh-krems.ac.at/en/apply.<br />
STEP ONE<br />
Required documents for your online<br />
application (digital version):<br />
Curriculum vitae<br />
Letter of motivation<br />
Passport<br />
A passport-sized photo<br />
Certified/legalised complete secondary<br />
school leaving certificate or general<br />
university entrance qualification (incl.<br />
stamp and signatures)<br />
Certified/legalised Bachelor degree<br />
certificate/university diploma, other<br />
degree or equivalent (incl. degree<br />
supplement)<br />
Certified/legalised official transcript of<br />
your Bachelor degree or equivalent<br />
Certified/legalised official transcript<br />
of records (list of all completed courses<br />
incl. contact hours and ECTS credits<br />
Record of previous work experience<br />
(if applicable)<br />
Record of completed military or<br />
alternative service, or of your<br />
dispensation (applies to male Austrian<br />
applicants only)<br />
A proof of English language proficiency<br />
(English language certificate or record<br />
of undergraduate degree in English)<br />
STEP TWO<br />
The procedure involves an admission<br />
interview which either will take place<br />
in Krems or will be held via Skype. The<br />
dates for the admission interviews will be<br />
published on the IMC Krems website.<br />
IMPORTANT HINT<br />
If you wish to apply before completing<br />
your Bachelor degree or equivalent,<br />
please submit official confirmation from<br />
your university of your target degree,<br />
the scheduled final exam date and the<br />
qualification you will obtain at the end of<br />
your degree course. You should also add<br />
your official transcripts of records for each<br />
semester to your online application.<br />
MANDATORY REQUIREMENTS FOR<br />
APPLICANTS WITH INTERNATIONAL<br />
CERTIFICATES AND DEGREES<br />
Applicants with international certificates,<br />
must have their documents translated into<br />
German or English and certified/legalised.<br />
For detailed information regarding the<br />
legalisation of documents please visit<br />
our website. We strongly recommend<br />
all international applicants to start the<br />
application for visa and residence permit<br />
as soon as possible as the processing may<br />
take up to six months.<br />
Contact us for any<br />
further details<br />
Our prospective student advisory service<br />
is glad to answer all your queries<br />
regarding your application.<br />
CONTACT<br />
IMC University of<br />
Applied Sciences Krems<br />
Piaristengasse 1,<br />
3500 Krems, Austria, Europe<br />
Prospective student advisory service<br />
0800 80 80 10 (toll free within Austria)<br />
T: +43 2732 802 140 or 515 or 512<br />
E: information@fh-krems.ac.at<br />
I: www.fh-krems.ac.at<br />
www.facebook.com/imcfhkrems<br />
www.fh-krems.ac.at
Curriculum<br />
<strong>MARKETING</strong> & <strong>SALES</strong><br />
full-time<br />
CONTACT<br />
SEMESTER I<br />
HOURS<br />
Marketing Planning, Project Management and<br />
Budgeting<br />
Marketing Planning and Budgeting 2<br />
Project Management 1<br />
Sector-Specific Market Intelligence and Marketing<br />
Metrics<br />
Consumer Behaviour 2<br />
Market Intelligence and Marketing Metrics 2<br />
Integrated Marketing Communications I 8<br />
Public Relations 2<br />
Integrated Marketing Communication I 2<br />
Business Partner Analysis, Individual and Group<br />
Negotiation<br />
Business Partner Analysis 1<br />
Individual and Group Negotiation 1<br />
Marketing Environment 4<br />
Legal Regulations for Marketing and Sales 2<br />
ECTS<br />
Total 15 30<br />
SEMESTER III<br />
CONTACT<br />
HOURS<br />
6<br />
8<br />
4<br />
ECTS<br />
Applied Research and Training 20<br />
Applied Research and Training Semester<br />
Applied Research and Training Seminar 2<br />
Master Thesis 10<br />
Total 2 30<br />
Version 03/2012<br />
SEMESTER II<br />
CONTACT<br />
HOURS<br />
Integrated Marketing Communications II 9<br />
Integrated Marketing Communication II 3<br />
Agency & Expert Management 1<br />
Leadership and Corporate Social Responsibility I 6<br />
Leadership and Human Resources 2<br />
Corporate Social Responsibility and Business<br />
1<br />
Ethics<br />
Research Seminar and Preparation for Master<br />
Thesis<br />
Research Seminar 2<br />
ECTS<br />
Key Account Management I * 11<br />
Account Management 2<br />
Domestic and International Sales 2<br />
Intercultural Negotiation and Cooperation 1<br />
Brand Management I * 11<br />
Brand Development and Strategic<br />
Innovation<br />
3<br />
Intercultural Behaviour and Communication 2<br />
Total 14 30<br />
SEMESTER IV<br />
CONTACT<br />
HOURS<br />
Business Case/Planspiel 2<br />
Business Workshop 2<br />
Leadership and<br />
Corporate Social Responsibility<br />
Change Management 2<br />
4<br />
ECTS<br />
Key Account Management II * 12<br />
Product Design Innovation 2<br />
Budgeting and Performance Management 2<br />
Conflict Management 1<br />
Contractual Law 2<br />
Brand Management II * 12<br />
Strategic Brand and Channel Management 2<br />
Budgeting and Performance Management 2<br />
Conflict Management 1<br />
Patent and Trademark Law 2<br />
Master Thesis 12<br />
Total 11 30<br />
* Semester II and IV: The specialisation Key Account<br />
Management or Brand Management has to be chosen.<br />
www.fh-krems.ac.at<br />
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