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4th PRIVATE BANKING SUMMIT - 2thePoint

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Program<br />

Conference: Wednesday, 31st August 2005<br />

<strong>PRIVATE</strong> <strong>BANKING</strong> <strong>SUMMIT</strong> – ENSURING SUSTAINABLE GROWTH<br />

8.15 Reception with coffee, tea and croissants<br />

8.40 Welcome and introduction of the conference<br />

theme<br />

Dr. Teodoro Cocca, Senior Researcher, Swiss Banking<br />

Institute, University of Zurich, Zurich<br />

WINNING THE RACE FOR NEW CUSTOMERS<br />

8.45 Special Guest: Why I am a client of a Swiss<br />

private bank<br />

Emil Tedeschi, Chairman and Chief Executive Officer,<br />

Atlantic Grupa Ltd., Zagreb, Croatia<br />

INNOVATIVE CONCEPTS FOR FAMILY OFFICES<br />

9.15 New impulses for global estate management:<br />

the GEM concept (practical example)<br />

- A one-stop-one-shop strategy for the affluent<br />

customer<br />

- What does family governance really mean?<br />

- It's time to place the client back in the center<br />

of our attention<br />

Bénédict G.F. Hentsch, Co-Founder, GEM Global Estate<br />

Managers S.A., Geneva, and Chairman,<br />

Banque Bénédict Hentsch & Cie S.A., Geneva<br />

9.50 Questions/Discussion<br />

10.00 Break (coffee and tea)<br />

10.30 Integral wealth management and corporate<br />

finance services: Distant cousins<br />

or twin brothers? (practical example)<br />

- The relevance of industrial assets in the overall<br />

wealth of HNWI<br />

- The selling of industrial assets: The golden door<br />

to new asset gathering?<br />

- Integral wealth management: One-stop-shop<br />

without outsourcing?<br />

- A recent example of integrated, cross-functional,<br />

multi-provider efforts<br />

Dr. Thomas Bächtold, Senior Vice President,<br />

Pictet Family Office, Pictet & Cie, Geneva and Zurich<br />

Dr. Eduardo Schindler, Founder & CEO, <strong>2thePoint</strong>, Zurich<br />

To register, call the booking hotline on +41–44–288 94 51<br />

GENERATING NEW MONEY<br />

11.15 The future belongs to niche players<br />

(practical example)<br />

- The approach of EFG Bank to private banking<br />

- Relationship Managers – At the center of all<br />

endeavours<br />

- What are the prerequisites to be successful?<br />

Jean-Pierre Cuoni, Chairman, EFG Bank, Zurich<br />

12.00 Questions/Discussion<br />

12.15 Lunch<br />

13.45 Keynote speech: A successful international<br />

expansion strategy in private banking –<br />

BNP Paribas (practical example)<br />

François Debiesse, Chief Executive Officer Private Banking,<br />

BNP Paribas, Paris<br />

14.20 Questions/Discussion<br />

THE ART OF ADDING VALUES AND<br />

IMPROVING CUSTOMER LOYALTY<br />

14.30 How to prevent the outflow of assets –<br />

The art of customer loyalty at Coutts Bank<br />

von Ernst Ltd. (practical example)<br />

Thomas Schmidt, Member of the General Management<br />

Committee and Head of Private Banking,<br />

Coutts Bank von Ernst Ltd., Zurich<br />

15.00 Questions/Discussion<br />

15.15 Break (coffee and tea)<br />

8

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