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The Impact of the Hospitality & Tourism Industry on Atlanta

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Comparis<strong>on</strong>s<br />

• $5.1 billi<strong>on</strong> for Summer Olympics (1989 – 1996)<br />

• 2000 SuperBowl - $292 milli<strong>on</strong><br />

• 2003 NBA All-Star Game - $34.2 milli<strong>on</strong> (30,000<br />

attended although arena <strong>on</strong>ly holds 18,000)<br />

• 2007 NCAA Men’s Final Four<br />

$61 milli<strong>on</strong> for <str<strong>on</strong>g>the</str<strong>on</strong>g> State.<br />

$53 milli<strong>on</strong> for Metro <strong>Atlanta</strong> – 75,000 out <str<strong>on</strong>g>of</str<strong>on</strong>g> town<br />

visitors for 3-day event<br />

• Sports Council uses multiplier effect <str<strong>on</strong>g>of</str<strong>on</strong>g> 1.4

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