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House Davion - Amazon Web Services

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THE POWER OF ADVERTISING<br />

In 2253, lngram, the second-largest town on New<br />

Avalon, was holding municipal elections. The front-runners<br />

for mayor were two men named Boyce and Janovic.<br />

Also on the ballot were several other lesser-known candidates<br />

and three or four more write-in campaigns-all in a<br />

town of about five thousand people. There were no residency<br />

requirements to run for office because people<br />

tendedto move back and forth between the handful of early<br />

settlements on New Avalon.<br />

One of the newer residents of lngram was an entrepreneur<br />

named Louis Smithson, who had just arrived to<br />

open a branch of his firm, Smithson Fertilizer. As the political<br />

campaign heated up, Smithson had a public relations<br />

brainstorm that would have planetary repercussions.<br />

Smithson hung a sign outside his office window that<br />

blended right in with the political banners in the main town<br />

square. The sign read, “For good city government, vote<br />

for whomever you like. For crop yields of 10 to 40 percent<br />

higher per acre, vote for Louis Smithson!”<br />

Most of the people of New Avalon were second- and<br />

third-generation pioneers who had never seen a modern<br />

advertising campaign. Needless to say, Smithson won the<br />

election on write-in ballots. Janovic, Boyce, and a couple<br />

of other candidates disputed the election, petitioning that<br />

an undeclared candidate could not be allowed to take office.<br />

Smithson, who had no political ambitions, supported<br />

their suit, and he suggested that Boyce, the number two<br />

vote-getter, be declared the winner. The judge’s decision<br />

was completely unexpected. He not only declared<br />

Smithson the winner of the election, but proclaimed that if<br />

he did not serve his term of office, he would be liable to<br />

prosecution for defrauding the public trust. Though the<br />

mayor’s job was part-time, Smithson’s fertilizer business<br />

suffered both from his neglect and the suspicion of the<br />

townspeople.<br />

Ultimately, Smithson Fertilizer went bankrupt, Janovic<br />

retired from public life, and Boyce succeeded Smithson<br />

as mayor of lngram. The town began to flourish under<br />

Boyce’s guidance, but fell into decline once again when a<br />

competing settlement lured most of the population away<br />

to new jobs. As Avalon City continued to grow, it eventually<br />

annexed lngram, which is now one of the oldest and<br />

most prestigious neighborhoods in the capital.<br />

—From Democratic Exigencies: Experiments in<br />

Government During the Exodus, by Marty Fiore,<br />

Federated Press, 2589<br />

RISE OF NEO-FEUDALISM<br />

Compounding the problem was the rise of Neo-Feudalism<br />

across the planet. The few centers of industry<br />

that did exist on New Avalon generated vast personal<br />

fortunes for their owners. In one decade, a handful of<br />

industrialists had built huge power bases. Economic<br />

power translated into political power, for the common<br />

citizen tended to vote for candidates who had the power to put<br />

bread on the table and tools in their hands. By 2248, most of<br />

these “Industrial Aristocrats” had formed their own private armies<br />

to further their ambitions and as protection against rivals. As the<br />

tenth annual planetary elections drew near, sporadic violence<br />

and civil unrest broke out, but the planet’s central government<br />

was too weak to put it down.<br />

Three months prior to the scheduled Independence Day elections,<br />

Jason Hasek mustered the planetary militia to impose<br />

martial law and to bring the more aggressive power groups to<br />

heel. In a clash at the estate of the Jorgensson family, the<br />

Jorgensson “retainers” routed the militia and killed Jason Hasek.<br />

Almost on signal, there followed a complete breakdown of order,<br />

with each of the so-called “First Families” making a separate bid<br />

for power.<br />

It was left to two surviving officers of the militia, Colonel<br />

Adam <strong>Davion</strong> and Colonel Nathan DuVall, to save New Avalon<br />

from chaos and seemingly inevitable collapse. Both of these officers<br />

were themselves from powerful First Families, but each<br />

knew that if the feudalistic rivalry continued, it would spell doom<br />

for their world. Backed by their own militias, <strong>Davion</strong> and DuVall<br />

set out to unite supporters from their families so that they could<br />

negotiate from a position of strength.<br />

SCHEDRIN’S NEO-FEUDALISM<br />

The idea behind Schedrin’s theory is that previous economic<br />

systems have failed for one of two reasons, always<br />

related to population movement. A system in which vast<br />

numbers of the population were mobile could never become<br />

stable enough to develop its economic potential. With<br />

large population shifts, demographics become difficult, if<br />

not impossible, to determine. Jobs in one part of an economic<br />

area go begging while people in another area do the<br />

same, and neither wages nor taxes can be fairly apportioned.<br />

At the opposite extreme are governments that require<br />

people to remain in the same place indefinitely. In ancient<br />

times, this principle was known as having “pass laws” (the<br />

practice still exists throughout the Draconis Combine and<br />

the Capellan Confederation), and it was an economic disaster.<br />

Though an overly mobile society decreased stability,<br />

no mobility at all imposed such rigidity that the economy<br />

ground to a halt.<br />

Schedrin’s solution was both simple and elegant.<br />

Through Neo-Feudalism, a government could assure its<br />

citizens’ right to move around at will, while ensuring social<br />

stability though enormous tax incentives for families remaining<br />

in a particular locality. The system, in other words, combined<br />

the best aspects of capitalism and socialism. That is<br />

why Schedrin’s theories will never die, andwhy they continue<br />

to offer us so much in the present age.<br />

—From Neo-Feudalism: Ripple from the Past, Wave<br />

of the Future, by Lawrence Robert Head, Perspectives<br />

Press, 2832.

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