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R E C O G N I S I N G G L O B A L E X C E L L E N C E
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Winner<br />
S<br />
Steve Jobs<br />
1955 - 2011<br />
Apple Inc.<br />
Pixar, NeXT Inc.<br />
www.apple.com<br />
www.pixar.com<br />
Post Humous Award<br />
teve Jobs lost his long battle with pancreatic cancer at the age of 56 in October 2011. He is fondly referred to as<br />
the ‘Father of the Digital Revolution’ and synonymous with the terms legendary, futuristic and visionary.<br />
In San Francisco 1971 at the age of 16, Jobs met Steve Wozniak and along with Ronald Wayne the trio went on to<br />
invent the Apple I computer in Jobs’ parents garage five years later. Jobs became the Director of the company and in the<br />
early days recognised the commercial potential of Xerox PARC’s mouse-driven graphical user interface, which led to the<br />
creation of the Apple Lisa, and one year later in 1984, Jobs oversaw the release of the first ever Apple Macintosh.<br />
Leaving Apple to start his own computer development company NeXT in 1985, Jobs developed NeXTSTEP which<br />
became the basis for Mac OS X when Apple bought the company for $427 million in 1996. As part of the deal Jobs was<br />
named Apple advisor, and in 1997 he took control of the company during a period when Apple was floundering and on<br />
the brink of bankruptcy. Quickly turning their fortunes around under Jobs’ leadership, Apple became profitable in 1998<br />
and over the next decade, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone and iPad and on the services<br />
side, the company’s Apple Retail Stores, iTunes Stores and the App Store.<br />
At the time of his death Jobs held 5.426 million Apple shares worth $2.1 billion, as well as 138 million shares in Disney<br />
(which he received in exchange for Disney’s acquisition of Pixar) worth $4.4 billion.<br />
Corporate LiveWire has chosen Steve Jobs to receive this years’ Post Humous Award. Jobs’ is arguably the most influential<br />
inventor since Thomas Edison and through his development of technology he has shaped the world we live in.<br />
The first two quarters of the ‘post Steve Jobs era’ at Apple have generated more revenue ($85.83 billion) than all fiscal<br />
2010 ($65.23 billion), with a net income of $24.12 billion. However, once Jobs’ innovation and technology needs a<br />
revamp we fear that is where Apple may come unstuck. When he passed away he took with him Apple’s singular charismatic<br />
leadership that bound the company and its followers together and elicited extraordinary performance from its<br />
people, the ability to take big calculated risks such as entering and dominating a consumer electronics market that they<br />
have no experience in (e.g. the iPhone), and an unparalleled ability to envision and design new products. Steve Jobs was<br />
truly the Father of the Digital Revolution and the Master of Innovation.<br />
Winner<br />
Netflix<br />
100 Winchester Circle,<br />
Los Gatos,<br />
CA 95032,<br />
United States<br />
+1 (408) 540 3700<br />
www.netflix.com<br />
Most Innovative Firm Of The Year<br />
etflix, Inc. is the market leader in internet subscription service for films and TV shows with more than 23 millions<br />
streaming members globally. The American based provider offers on-demand internet streaming in the<br />
United States, Canada, Latin America, the Caribbean, United Kingdom and Ireland and flat rate DVD-by-mail<br />
in the United States.<br />
For £5.99 a month, Netflix members in the United Kingdom, Ireland and the Americas can instantly watch as many<br />
films and TV programmes as they want, streamed over the internet to PCs, Macs and TVs. Among the large and expanding<br />
base of devices streaming from Netflix are: Microsoft’s Xbox 360, Nintendo’s Wii, and Sony’s PS3 consoles; an<br />
array of Blu-ray disc players, internet connected TVs, home theatre systems, digital video recorders and internet video<br />
players; Apple’s iPhone, iPad and iPod touch; Android and Windows tablets and phones; and Apple TV and Google<br />
TV. In total more than 700 devices that stream from Netflix are available.<br />
Netflix was established in 1997 and started its subscription based digital distribution service in 1999. By 2009 it was<br />
offering a collection of 100,000 titles on DVD and had surpassed 10 million subscriptions. In 2011, the total digital<br />
revenue for Netflix reaches $1.5 billion.<br />
Corporate LiveWire has selected Netflix as its winner of Most Innovative Firm of the Year 2012. After dominating the<br />
market share in the United States, Netflix extended their services to 43 countries and territories by the end of 2011 and<br />
sent Amazon’s Lovefilm scurrying when it launched in the UK and Ireland on January 9, 2012.<br />
Although Netflix continue to make significant profits from their DVD subscription service (52% profit margins) than<br />
it does through the online subscription services (11% profit margins) they have identified that the DVD business is an<br />
outgoing consumer market and have adapted and changed in order to cope with the development of the film and entertainments<br />
sector. Netflix streaming business now takes twice as many subscribers (21.7 million) than the 11.2 million<br />
that the DVD section contributes.<br />
While Netflix state in their shareholder letters that it expects to be able to increase its streaming margin by one percent a<br />
quarter, we expect them to continue to surpass their targets for the remainder of 2012 and wish them every success for<br />
the future.<br />
10 / Global Awards 2012 / CorporateLiveWire CorporateLiveWire / Global Awards 2012 / 11<br />
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