Bookstore Presentation method & motivation

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STORE BUYING Establishing the tenets of our business and translating these into reality should mean that the experience of being in our store is comfortable and inviting. Indeed, as mentioned earlier, our store should reflect our clientele and vice versa. The choices in our purchasing and the ways in which we merchandise our store are the key elements that exemplify the store culture and the clientele interests.
Store Purchasing Decisions Utilising both the computer information at our disposal and our own buying prowess, we choose stock based on a number of variables: •Previous history: how the author/subject has sold •Trends in clients’ interests - e.g. we note that our Australian biographies are selling well and see the need to add to the range •We take note of the publicity campaigns organised and the media engagements confirmed for the author •We recognise gaps in our range and look for stock that will add to a subject area. •We expand our areas of interest to reflect an outlook that is interesting, unusual, ground-breaking.
Page 2 and 3: Bookstore Presentation method & mot
Page 4 and 5: Store Culture We have as our guidin
Page 6: Comfortable and pleasant ambience T
Page 12 and 13: Comprehensive and easily accessed r
Page 14 and 15: STORE PATRONS Anyone and everyone w
Page 18 and 19: Examples of buying decisions based
Page 22 and 23: STORE MERCHANDISING Typical retail
Page 24 and 25: Subtle but effective merchandising
Page 32: Reader’s Feast Bookstore Hopefull

Bookstore Presentation method & motivation

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