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THE DRUM OCT.26.12 www.thedrum.com Pelliet to head up Sony European marketing Following news that Sony is to cut 1000 jobs in its Europe division, the brand has appointed a new group of marketers led by Gildas Pelliet as European head of marketing. Pelliet, formerly the Sony UK and Ireland MD, will be based in the Weybridge office and will be supported by nine platform and product marketing heads. It has also been revealed Shaun Dorrington will be the head of marketing in the UK while Matt Coombe has remained as head of brand and consumer activity. G2 appoints Wolfram as C<strong>TO</strong> G2 has announced the Frank Wolfram as chief technology officer for its EMEA region, beginning in January 2013. For the past 12 years Frank has been C<strong>TO</strong> at SYZYGY Group, a fullservice digital agency, and previously worked as an independent software consultant. Yahoo! hires Google exec Yahoo! CEO Marissa Mayer, on her first day back from maternity leave, announced the hiring of senior Google advertising exec Henrique de Castro as Yahoo!’s COO. De Castro will initially work from the Yahoo! London office because he does not have a US work visa. <strong>The</strong> company said he will transfer to California as soon as he can obtain one. Gyro London appoints Shackle as executive CD Mike Shackle has been appointed as executive creative director of gyro London, replacing Ian Kerrigan who leaves next month. Shackle, the former creative director of TBWA\Singapore and Y&R/Enfatico Beijing, will aim to bolster the agency’s creative offering, working across all of the London office’s accounts, including Virgin Atlantic, FedEx, HP, L’Oreal, Google+, Audi, American Express and Shell. Nick Jefferson, managing director of gyro London, commented that Shackle is “a true creative leader”. He went on to say: “As a Brit who has lived and worked in Asia, North America and Europe, he brings a truly international perspective to our global network. With Mike, gyro London will reach its next level in its unstoppable pursuit of creative innovation and thought leadership for our clients.” Shackle meanwhile said of his appointment: “In this day and age, it’s even more important than ever to create work that ignites real human emotions. After working in Asia and the States, it’s exciting to come home to join an agency that has that belief ingrained into its DNA.” Grey lands Saatchi & Saatchi design director Grey London has announced the appointment of Steve Davies to head up its design department. Davies, previously design director at Saatchi & Saatchi, will oversee design output across all platforms in his new role. He said: “I’m very proud of what I’ve achieved at Saatchi & Saatchi in regard to building a great design department, but Grey is clearly an agency on the up and this was an easy decision to make. <strong>The</strong>y’ve got a fantastic roster of clients – clients you wouldn’t have expected them to have five years ago – and are already producing some really high-quality stuff. I’m looking forward to building up the department and taking that even further.” starts with the right pitch. Creative / Account Handling / PR recruitment pitchconsultants.co.uk / info@pitchconsultants.co.uk / 0121 270 4080 PEOPLE NEws13 Every great relationship As well as being responsible for the development and direction of Grey London’s design department, Davies will report to executive creative director Nils Leonard. Leonard said: “Grey London is about world class talent, and Steve is up there. He shares our vision to create not just ads, but popular culture and he’ll take our aesthetic thinking to the next level.” People on the move... Leo Burnett USA has appointed Mick McCabe as chief strategy officer, where he will oversee research, analytics, shopper marketing and brand strategy. ASOS has appointed former Amazon UK boss Brian McBride as chairman, while M&S executive director of general merchandise Kate Bostock joins as executive director. Woolley Pau Gyro has brought in Andy Jones, previously creative director at Ogilvy Healthworld, as creative director. Carat has announced Anne McCreary as digital strategy director, joining from her role as lead digital strategist at Skive. Guardian News & Media has announced the appointment of Wolfgang Blau as digital strategy director, beginning next April. Haygarth has appointed Benoit Cacheux as head of digital having left Omnicom agency Organic where he headed up its London office. <strong>The</strong> RSPCA has announced the appointment of John Grounds as its new director of marketing and campaigns. Adobe has appointed Jeremy Waite, formerly head of social strategy at TBG Digital, to handle its social strategy for EMEA.