Rethink

Welcome contents
2 WELCOME & NAVIGATION QUICK LINKS
3 TASTE OF BARCELONA
4 TASTE THE EXPERIENCE & RETHINK
5 A CONNECTED LIFE WITH PARTNERS
6 ERICSSON INNOVATION DAY
7 OPPORTUNITIES TO INCREASE CUSTOMER VALUE
8 TURNING PERSONAL INSIGHTS INTO VALUE
9 ERICSSON AT TM FORUM WORLD
10 TV EXPERIENCE GOING SOCIAL!
11 CLOUD VIRTUALIZATION FOR TELCO NETWORKS
Navigation
quick links
Events
ANGA.Com
TM Forum Management World
Ericsson InnovationDay
Taste of Barcelona
Experience clips (Navigate to page 4)
Market trends & insights
The personal information economy
Social media boost value of linear TV
Interview with Mr. Jürgen Urbanski (VP Cloud & Big
Data Architectures & Technologies) at Telco Cloud
World Forum
Press releases / Articles
Ericsson becomes Gold Member of the OpenStack
Foundation
Ericsson acquires ConceptWave
Ericsson to acquire Microsoft Mediaroom
Taste of
Barcelona
Hans V. Press conference summary
Superior performance in focus
Why Taste of
Barcelona?
The Taste of Barcelona Initiative
captures the MWC 2013 insights
with the latest developments
shaping our industry as well
as technology highlights of the
show with the aim to share with
you „The Barcelona Experience“
in a best possible way.
MWC remains the ICT industry’s
most important trade show. This
year, a key-observation was that a
large number of its demonstrations
turned their attention to delivering
superior performance.
The emergence of the Networked
Society is causing its customers
to urgently rethink their business
models. Increasingly, operators are
striving to stand out by labelling
themselves as network developers,
service enablers or service creators.
“The pace of change in our industry is accelerating, driven by broadband,
mobility and the cloud,” sayed Hans Vestberg, CEO, Ericsson. “Our customers
are thinking about the strategic choices they have to make and this
translates into partnership opportunities for Ericsson.”
The Ericsson technology highlights at MWC included the service provider
software-defined networking (SDN) concept. This ensures operators have
the carrier-grade tools they need to build real-time cloud-services platforms
and carrier aggregation for LTE Advanced, designed to deliver high-speed
data over a wide spectrum. Also on show were solutions for meeting the
demands placed on networks by video traffic, including the Ericsson Media
Delivery Network and the company’s newly launched LTE Broadcast.
In addition, Ericsson reinforced its vision of the Networked Society up to
2020 and beyond. Its 5G demo showed how it will be possible to manage
50 billion connections in a sustainable and cost-efficient way. Visitors could
also discover the Window of Opportunity project. This explores the idea of
using a pane of glass to boost indoor coverage, enabling services such
as automated blinds and cloud control.
Hans Vestberg delivered his keynote speech at MWC on February 26. A
video of his address is available here.
Key trends identified @ MWC 2013
1 Smart devices and operating
systems
• Smartphone OS newcomers
take centre stage
• First Firefox OS carrier contracts
• Tizen 2.0 makes Public
Appearance
• Affordable new devices coming
2 Network performance / LTE
• Handset giants pledge their
TD-LTE support
• SK Telecom, Ericsson team for
LTE-A small cells
• Non-line-of-sight Microwave
backhaul
3 Digital services
• IBM and AT&T Mobile Apps
partnership
• NFC and Mobile Payments
• Ericsson and SAP announced
cloud-based M2M solution
• Spotify and Ford SYNC car
connectivity
• Ericsson connected vehicle cloud
with Volvo
4 Transformation for customer
experience
• Key-event experience service
• Mobile order management
solutions
• Telefonica network transformation
to handle cloud
5 Price model innovations
• Telefonica Germany O2 Blue rates
• Vodafone Red Hot price plans
• NTT Docomo Smart life tariffs
• Operator cloud service evolution