RazorfishOutlookReportVol10

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120 cOntact Contact For Additional Information: outlookreport@razorfish.com Media Inquiries: press@razorfish.com About Razorfish Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in social influence marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, McDonald’s and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.
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outlook report VOL 10
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4 There’s no better time to start
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WRITTEN BY The Razorfish Media Team
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Our continued expansion into the au
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“Best of the Web” Most innovati
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sophisticated, taking into account
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16 C3 ratings were born to begin to
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18 percent increase in mobile traff
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20 MULtitasKinG MiGht FinaLLY KiLL
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WRITTEN BY WITH CONTRIBUTOR READ MO
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in a position for future failure. S
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WRITTEN BY WITH CONTRIBUTORS READ M
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marketing standards and activities,
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position to be in when convincing y
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all digital business activity and h
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We have seen our clients quickly mo
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40 Five core observations rose to t
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WRITTEN BY WITH CONTRIBUTOR READ MO
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FaceBooK GooGLe twitter LinKedin wi
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with higher performance languages a
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OUTLOOK REPORT | VOL 10
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52 themselves also increases. And u
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54 Now is the time to ignite a new
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56 Getting started If you’re now
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WRITTEN BY READ MORE The Team at De
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the end. It’s easier than ever be
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64 OVER a single person to manage s
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66 Which is worse: a brand starting
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68 Fan cateGorization. At a basic l
Page 72 and 73: 72 To be successful, retailers and
Page 74 and 75: 74 it. According to eMarketer, “R
Page 76 and 77: 76 strategy or vision. Since the di
Page 79 and 80: WRITTEN BY READ MORE Adam Heimlich
Page 81 and 82: The word “performance” itself a
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Page 87 and 88: Global hubs Seattle help that a bro
Page 91 and 92: WRITTEN BY READ MORE Paul Gelb VP,
Page 93 and 94: milestone was reached. Internet ad
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Page 103 and 104: WRITTEN BY READ MORE Tim Perlstein
Page 105 and 106: 3. chasinG the shinY oBJect It’s
Page 107 and 108: Managing Digital at Delta Q&A with
Page 109 and 110: Basel Salloum Group VP, Technology
Page 111 and 112: Chris Bowler VP, Social Media @bUCK
Page 113 and 114: Ken Hong Managing Director, Razorfi
Page 115 and 116: Pete Stein President, East @pStEIN2
Page 117 and 118: Salim Hemdani Group VP, Experiences
Page 119: Obrigado. Gum xia. Merci. Ta. Danke
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