ADVERTISING SALES KIT - McMichael Moonlight Gala - McMichael ...
ADVERTISING SALES KIT - McMichael Moonlight Gala - McMichael ...
ADVERTISING SALES KIT - McMichael Moonlight Gala - McMichael ...
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<strong>ADVERTISING</strong><br />
<strong>SALES</strong> <strong>KIT</strong>
EVENT CHAIR<br />
Tina Tehranchian<br />
HONORARY CHAIR<br />
Hon. Maurizio Bevilacqua, PC<br />
Mayor, City of Vaughan<br />
HONORARY PATRONS<br />
Rt. Hon. Adrienne Clarkson PC,<br />
CC, CMM, COM, CD<br />
Rupert Duchesne<br />
Joan Goldfarb, LLD h.c. O Ont.<br />
Jim Leech<br />
Charles Pachter,OC<br />
Hon. David R. Peterson, PC, QC<br />
Hon. Pierre S. Pettigrew, PC<br />
Cherry Tabb<br />
Joanne Tod, AOCA, RCA<br />
John H. Tory, QC<br />
Hon. Pamela Wallin, OC, SOM<br />
EVENT COMMITTEE<br />
Joan Bush<br />
Tony Carella<br />
Melani Chong<br />
Raphaela Dunlap<br />
Andrew W. Dunn<br />
Medina Esmail<br />
Sabrina Fiorellino<br />
Marie Fiorellino-Di Poce<br />
Marion Flanagan<br />
Marianne Gelbert- Serrani<br />
Karen Goldenberg<br />
Meegan Guest<br />
Diana Hamilton<br />
Leyla Kashani<br />
Jane Knop<br />
Anita Lapidus<br />
Fleur Leslie<br />
Iain MacInnes<br />
Sheri Majdpour<br />
Jacques Reiss<br />
Stacey Robinson<br />
Felice Sabatino<br />
Marsha Stall<br />
Michael Taglieri<br />
Ingrid Van Weert<br />
Stephen Weir<br />
Alex Wilson<br />
Diane Wilson<br />
EVENT PROFILE<br />
DATE<br />
Saturday, June 8, 2013<br />
7:30 pm - Midnight<br />
Cocktail Attire<br />
TICKET PRICE<br />
<strong>McMichael</strong> Members Early Bird - $250*<br />
Early Bird - $275*<br />
Per Guest - $350*<br />
Group of 10 - $3,000<br />
LOCATION<br />
10365 Islington Avenue<br />
Kleinburg, Ontario<br />
ATTENDANCE<br />
An intimate gathering of<br />
500 Guests<br />
THE EVENING<br />
Silent Auction<br />
Curated Wine & Scotch Tasting<br />
Dancing under the stars<br />
CURATED CULINARY DELIGHTS<br />
CHEF JAMIE KENNEDY<br />
LIVE ENTERTAINMENT<br />
HOLLY COLE<br />
MEDIA PARTNERS<br />
Bell Media – CTV & CP24<br />
Globe and Mail<br />
MCMICHAEL FOUNDATION<br />
BOARD OF DIRECTORS<br />
Christopher M. Henley, Chair<br />
Victoria Dickenson, President<br />
Iain MacInnes, Treasurer<br />
Cathy Williams, Secretary<br />
Upkar Arora<br />
Doris Chan<br />
Don McCutchan<br />
Betty Steinhauer<br />
MCMICHAEL BOARD<br />
OF TRUSTEES<br />
Upkar Arora, Chair<br />
Jamie Cameron, Vice-Chair<br />
Victoria Dickenson, Ex Officio<br />
Charles Brown<br />
Joan Bush<br />
Peter Carayiannis<br />
Tony Carella<br />
Andrew W. Dunn<br />
Diana Hamilton<br />
Neil Harris<br />
Diana MacKay<br />
Linda Rodeck<br />
Richard Self<br />
John Silverthorn<br />
Tina Tehranchian<br />
Diane Wilson<br />
Rosemary Zigrossi<br />
DIRECTORS-IN-TRAINING<br />
Meegan Guest<br />
Jane Knop<br />
Fleur Leslie<br />
MCMICHAEL SENIOR STAFF<br />
Dr. Victoria Dickenson, CEO<br />
Katerina Atanassova, Chief Curator<br />
Susan Benton, Dir. Mktg. & Visitor Exp.<br />
Mary Benvenuto, Dir. Fin. & Ops.<br />
Connie Febbraro, Assoc. Dir. Mktg.<br />
Kim Good, Acting Dir. Development<br />
PROCEEDS<br />
Support excellence in interactive and accessible educational programming and inspirational<br />
exhibitions, creating a lasting impact on Canadian art and culture now and in the future.<br />
*Early Bird ticket sales end March 31, 2013. A tax receipt for approximately 50% will be issued following the event
ADVERTISEMENT IN THE GALA BOOK<br />
• OUTSIDE BACK COVER $3,000<br />
• INSIDE BACK OR FRONT COVER $2,500<br />
• FULL PAGE ADVERTISEMENT $2,000<br />
• ONE-HALF PAGE $1,500<br />
This elegant publication showcases the new spirit and the art of one of Canada’s pre-eminent public<br />
art galleries and its spectacularly sophisticated fundraising event, now in its second successful year,<br />
called “The <strong>Moonlight</strong> <strong>Gala</strong>”. To appeal to our affluent art-loving guests, our 64 pages are lively and<br />
informative, accompanied by outstanding photography, brilliantly designed, perfect bound and<br />
printed on premium paper. It’s a whole new way of looking at a program book, and it’s only the<br />
beginning of what’s in store at the <strong>McMichael</strong> Canadian!<br />
The rate includes print placement in the Program Book and online on the <strong>McMichael</strong> “<strong>Moonlight</strong><br />
<strong>Gala</strong>” micro-site.<br />
2012 GALA PROGRAM
<strong>ADVERTISING</strong> SPECS<br />
We welcome your advertisement and respectfully request that you send us an ad that compliments the<br />
elegant and artistic ideals of our <strong>Gala</strong> Book and the <strong>McMichael</strong>.<br />
Make it beautiful, creative, and distinctive.<br />
‘Need more direction? Just let us know, and we’ll try to help.<br />
Email Michael Taglieri: mtaglieri@assante.com<br />
Deadline for submission: April 30<br />
Please email your advertisement to: Kim Good, kgood@mcmichael.com<br />
Invoice is payable to:<br />
<strong>McMichael</strong> Canadian Art Collection<br />
10365 Islington Avenue, Kleinburg, Ontario L0J 1C0<br />
ATTENTION: Kim Good, Acting Director, Development
TENTATIVE GLOBE & MAIL AD SCHEDULE<br />
• Saturday, April 20 (1/4 page)<br />
• Saturday, April 27; or Saturday, May 4 (full page)<br />
• Saturday, May 11 (1/2 page)<br />
• Thursday, May 16 (1/2 page)<br />
• Saturday, May 25 (1/4 page)<br />
• Saturday, June 15 (1/4 page)<br />
(All ads are 4-colour and will run in either the Front News or Arts section)<br />
Demographic profile of the <strong>McMichael</strong> Canadian Art Collection average visitor:<br />
• Adult (skews toward female) between the ages of 25 to 64<br />
• 66% of visitors are aged 45+<br />
• Post‐secondary education, 68% of visitors have a university degree+ and 35% have either a<br />
graduate degree or a professional designation<br />
• Average household income of approximately $75,000+<br />
• Professional who reads daily newspapers<br />
• Light‐to‐medium TV viewer<br />
• Medium‐to‐heavy radio listener<br />
The majority of visitors are day trippers from Toronto, many of whom are hosting out-of-town Visiting<br />
Friends and Relatives (VFR), which is a critical subgroup of visitors who enjoy the cultural attractions in<br />
and around the city.<br />
The largest segment of visitor is from the Metro Toronto area. 77% of visitors are from Ontario and 86%<br />
are Canadian.<br />
Metro Toronto Area: 47%<br />
Local communities: 12%<br />
Rest of Ontario: 18%<br />
Rest of Canada: 9%<br />
USA: 6%<br />
International: 8%<br />
VISITOR PROFILE<br />
VISITOR DEMOGRAPHICS
2012 EVENT SPONSORS & DONORS
2012 EVENT – A SPECTACULAR EVENING!
1<br />
6<br />
100<br />
2,400+<br />
40<br />
194<br />
6,000+<br />
100,000<br />
80,000<br />
100,000<br />
35,000<br />
McMICHAEL BY THE NUMBERS<br />
2<br />
Number of major galleries in Canada with a mandate to collect Canadian art exclusively<br />
(that would be the <strong>McMichael</strong>)<br />
Members of the Group of Seven buried in a small cemetery on the <strong>McMichael</strong> grounds:<br />
A.J. Casson, Lawren Harris, A.Y. Jackson, Frank Johnston, Arthur Lismer, and Frederick<br />
Varley, plus Robert and Signe <strong>McMichael</strong><br />
Acres of beautiful conservation land, yours to enjoy on your next visit<br />
The number of trees on the <strong>McMichael</strong> grounds<br />
Kilometers: the distance to great art from Toronto City Hall<br />
(closer than the Toronto Zoo, a few clicks more then Pearson)<br />
Works of art donated by Robert and Signe <strong>McMichael</strong> to the Province of Ontario in 1965<br />
Number of works of art in the <strong>McMichael</strong> permanent collection today<br />
Number of works in the Cape Dorset Archive on loan from the West Baffin Eskimo<br />
Co-operative Ltd., based in Nunavut<br />
The current square footage of the greatly expanded original log and fieldstone home<br />
Visitors annually (on average)<br />
The number of students and educators from more than 40 school boards and private<br />
schools who visit us annually<br />
The number of times the <strong>McMichael</strong> represented Camp David, the US Presidential Retreat,<br />
in the movies (“DC 9/11: Time of Crisis” [2003] and “The Sentinel” [2006] starring Michael<br />
Douglas, Kiefer Sutherland and Kim Basinger)
WHY SUPPORT THE MCMICHAEL?<br />
This rustic gallery surrounded by dense woods is the perfect setting for an encounter with Canadian art,<br />
culture and history. Alongside the works of Tom Thomson, the Group of Seven, First Nations and Inuit<br />
artists, the <strong>McMichael</strong> presents diverse, thought-provoking exhibitions which redefine the meaning of<br />
Canadian art.<br />
Just recently the exhibition that took Europe by storm ended its spectacular run at the <strong>McMichael</strong>. Painting<br />
Canada: Tom Thomson and the Group of Seven set new records at the <strong>McMichael</strong>. In just nine weeks,<br />
over 41,000 people walked through the <strong>McMichael</strong>’s front doors to see this remarkable exhibition. The<br />
<strong>McMichael</strong> welcomed visitors from across North America and the world including many regions of Canada<br />
and the United States, Spain, Italy, Germany, Argentina, England, New Zealand, Ireland, China, and<br />
Norway—a testament to the relevance and influence of these iconic works on the world stage.<br />
“… Tom Thomson’s death at Canoe Lake in 1917 was the traumatic catalyst for the formation of the Group<br />
of Seven and in Painting Canada the touring show from Dulwich Picture Gallery London opening today at<br />
the <strong>McMichael</strong> Canadian Collection in Kleinburg the artist is awarded appropriate pride of place As the<br />
exhibition makes clear Thomson was the warm up act who played better than the band. His sketches<br />
presented here in lavish numbers are ravishing particularly remarkable for their description of those liminal<br />
seasonal states like the one we are presently in. —Sarah Milroy, The Globe and Mail, November 3, 2012<br />
“It seems only proper that after a tour of three European cities the finest works of Tom Thomson and the<br />
Group of Seven artists have made their way back home to the painters’ shrine at the <strong>McMichael</strong> Canadian<br />
Art Collection in Kleinburg. Heading up the winding road to the gallery, trucks packed with the paintings<br />
would have passed the graves of six of the eight originators of the masterpieces Arthur Lismer, Frederick<br />
Varley, Lawren Harris, Frank Johnston, AJ Casson and AY Jackson. Missing were JEH MacDonald and<br />
Tom Thomson.” —Daniel Baird, The Toronto Star, November 3, 2012<br />
The <strong>McMichael</strong> believes that everyone can engage in art, and has developed a strategy to make this a<br />
reality. The first step in 2010 was to redesign the grounds around the gallery to provide full access. This<br />
year marked the launch of an inclusive art program including education and public programs that inspire<br />
and support those with cognitive and visual disabilities—the early response has been phenomenal. In<br />
addition and underway right now are the plans to modernize the interior Grand Hall layout and provide<br />
services, such as main level food services and washrooms, and an admission desk designed for different<br />
height requirements.<br />
With the addition of a new Sculpture Garden, the visitors’ encounter with Canadian art now begins on the<br />
walk into the gallery. Nine monumental, mythological works by Ivan Eyre augment the gallery’s<br />
investigation into the relationship between art and nature.
In today’s economy, there is limited funding available from governments and there are many more<br />
organizations competing for the money that people spend on leisure activities. As the <strong>McMichael</strong><br />
approaches its 50th year anniversary in 2016, the excitement is tempered by the realization that it<br />
is a critical time to invest in the preservation of the collection – currently numbering almost 6,000<br />
pieces - as well as in the buildings.<br />
The <strong>McMichael</strong> also sees the need to invest in our local community and contemporary artists. As<br />
well, we would love to expand our Accessible <strong>McMichael</strong> Family Art Programs, which make all<br />
visitors feel welcome by providing consistent, effortless access to the gallery’s programs,<br />
collections and facilities. We would like to support new contemporary artists as we grow our<br />
collection and increase the number of exhibitions. As we investigate ways to share our works and<br />
knowledge across our great country we are constantly investigating new sources of funding. We<br />
believe that art is an essential component in the definition of a country’s culture and identity and<br />
we want to contribute to these discussions with confidence and strength over the long term. The<br />
contributions you make by supporting the <strong>Moonlight</strong> <strong>Gala</strong> are greatly appreciated by our entire<br />
team, and even more importantly, will impact Canadian art and culture now and in the future.<br />
About the <strong>McMichael</strong> Canadian Art Collection<br />
The <strong>McMichael</strong> provides a unique opportunity to enjoy Canadian art, culture and history in a 100 -<br />
acre woodland setting. It is renowned for its unique and truly inspiring Canadian experience. From<br />
the stunning art to the vast surrounding landscape, the <strong>McMichael</strong> celebrates Canada’s art, its<br />
peoples, their cultures and their history. In addition to much-loved works from the collection on<br />
display, the <strong>McMichael</strong> brings internationally acclaimed touring exhibitions to its audience<br />
throughout the year.<br />
History of the <strong>McMichael</strong> Canadian Art Collection<br />
In 1954, Robert and Signe <strong>McMichael</strong> built a country retreat, engaged members of the Group of<br />
Seven and created a northern landscape out of farmland. In 1965, the <strong>McMichael</strong>s generously<br />
donated this home which, after many additions, houses 13 exhibitions spaces and a small theatre<br />
venue, and their significant collection of Canadian art collection to the Province of Ontario. Since<br />
then, the collection has continued to grow through purchases and donations and now offers a<br />
broad exposition of Canadian art which attracts 100,000 visitors each year.<br />
Just had the most wonderful experience at your Gallery<br />
today! You don't just see the paintings - you feel them.<br />
Stunning paintings, beautiful Gallery, amazing setting - I<br />
have probably a half dozen postings on my wall about<br />
my visit there! Bravo to all of you who contribute to<br />
making <strong>McMichael</strong> Gallery a Canadian treasure. I will<br />
be back.<br />
Kind of sad…it’s the last day for this wonderful<br />
exhibit…will miss it…so happy to see the hordes of<br />
people flocking in for the final weekend…walked in the<br />
long lovely drive…felt a bit like a pilgrimage.<br />
From Facebook<br />
<strong>McMichael</strong> Canadian Art Collection<br />
10365 Islington Avenue, Kleinburg, ON L0J 1C0 905.893.1121 www.mcmichael.com