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ICA Annual Report 2011.pdf - International Co-operative Alliance

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Key messages for the IYC<br />

The United Nations <strong>International</strong> Year of <strong>Co</strong>-<strong>operative</strong>s provided a platform to educate the public on<br />

the strength and socio-economic value of co-<strong>operative</strong>s. A media relations firm was appointed and<br />

jointly funded by NCBA and WOCCU; three key messages were agreed as the basis of the public<br />

awareness campaign:<br />

1. <strong>Co</strong>-<strong>operative</strong>s are scalable and successful; the business model legitimises co-<strong>operative</strong>s on<br />

a global level and empowers them to be a major economic force within countries.<br />

• According to the <strong>ICA</strong>’s Global300 report (2011), the world’s largest 300 co-<strong>operative</strong>s<br />

generated revenues of USD 1.6 trillion – which is comparable to the GDP of the world’s<br />

ninth largest economy (Spain).<br />

2. The diverse, values based business provides a sustainable source of revenue for communities<br />

and individuals – which builds lasting economic strength.<br />

• <strong>Co</strong>-<strong>operative</strong>s operate in all sectors of the economy – ranging from banking, credit,<br />

housing, health, retail, consumer, utilities and agriculture.<br />

• <strong>Co</strong>-<strong>operative</strong>s are owned by nearly one billion people across the globe.<br />

• <strong>Co</strong>-<strong>operative</strong>s employ nearly 100 million people – 20 percent more than multinational<br />

enterprises.<br />

3. As member-controlled businesses, co-<strong>operative</strong>s employee democratic principles that people first<br />

• <strong>Co</strong>-<strong>operative</strong>s promote the fullest possible participation in the economic and social<br />

development of all people, including women, youth, older persons, persons with disabilities<br />

and indigenous peoples.<br />

• <strong>Co</strong>-<strong>operative</strong>s innovate to meet the needs of their members, and may offer new products<br />

or services—ahead of competing businesses—because members ask for it.<br />

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