Sales and Marketing Guide. - Intel

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What matters to customers buying a new PC? Processor speed is the top purchase decision for customers. They judge the performance of a PC by its processor. What’s responsible for Better Performance Microprocessor 1 71% Memory Size 17% Internet Connection Speed Graphics 1% 5% • The processor is the “brain” of the PC. • It’s what matters most to customers. SOURCE: Intel Q3 2008 NHM Messaging Study (US, Germany, PRC). 1 Microprocessor includes related aspects such as Multiple Cores, GHz, Multiple Threads, Cache and FSB New Intel® 2010 Core Family Product Strategy. Value proposition. Processor Feature 3 4 Best Better Good Ultimate smart Smart. With a speed boost Start smart • All new Intel Core i3, i5 and i7 processors. • Extreme performance • Intel Turbo Boost Technology • Intel Hyper-Threading Technology • Intel Turbo Boost Technology • Intel Hyper-Threading Technology • Intel HD Graphics • Intel Hyper-Threading Technology • Intel HD Graphics • Same processor brands for notebook and desktop. • All products are new and all in the “performance” segment.
Where does the all new Intel® Core Processor family fit into my PC range? Best Better Good Classic Basic Netbook Ultimate Smart Smart. With a speed boost Start Smart Intel’s classic processor Entry level processing Providing the Internet on small devices What makes the all new 2010 Intel® Core Processor family special? Not just faster. Smarter. Smart technology: 1. Intel® Turbo Boost Technology 1 2. Intel® Hyper-Threading Technology 2 3. Intel® HD Graphics Technology 3 Smart speed: Get more done faster with processors that are built for multitasking. Smart investment: Adapts to customer needs now and down the road. • Recommend that your customers buy their next PC one size smarter. • Recommend the all new 2010 Intel Core Processor family. 1 Intel® Turbo Boost Technology not available on Intel® Core i3 processors 2 Intel® Hyper-Threading Technology not available on Intel® Core i5-750 processor 3 Intel® HD Graphics Technology is available on select models 5 6
Page 1 and 2: Sales and Marketing Guide. NEW FOR
Page 3: Intel’s biggest launch in 5 years
Page 7 and 8: What makes the all new 2010 Intel®
Page 9 and 10: What is the performance like? The n
Page 11 and 12: For a visual representation of the
Page 13 and 14: Product-specific guidance. Desktop
Page 15 and 16: Marketing ideas for SMBs, helping y
Page 18: For Merchandise and Sales Support p

Sales and Marketing Guide. - Intel

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