published at the california institute of technology - Engineering ...

American of the time could see it. That is why corporation
presidents seek the advice of outside management
consultants. That is why anthropologists
can be objecth e about other culture5 but not necessarily
about their own.
Every organization, every society is under the
spell of assumptions so familiar that they are never
really questioned-least of all by those most intimately
involved. The man who is relatively detached
can scrutinize those assumptions. Creativity requires
the freedom to consider "unthinkable" alternatives,
to doubt the worth of cherished practices.
The closer you get to the purposeful action
of this world the less likely it iii that you will have
such freedom. People at the heart of an eiiterpri~c
arc st iit jug w it h