AT A GLANCE 2013 - Anytime Fitness

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FAQ’s How can Anytime Fitness clubs ensure security during unstaffed hours? “The security systems in place at Anytime Fitness clubs are second to none,” says club owner Allen Eason. Integrated surveillance cameras, tailgating detectors, panic buttons, emergency phones and personal security alarms all combine to maximise member safety. Add into the mix, well-lit clubs, state-of-the-art equipment and automated external defibrillators and you’ll be safer working out at Anytime Fitness than in your own home. What type of service can a member expect at Anytime Fitness? Members can access Anytime Fitness clubs 24 hours a day by using computerised pass cards and/or key fobs. In addition, clubs prominently display their staffed hours on the outside of their buildings and on their websites. Staff members provide new members with comprehensive orientations of clubs and their equipment. Personal trainers are available by appointment to help members devise individualised exercise and nutritional program – regardless of a member’s fitness level. At Anytime Fitness, we pride ourselves on offering a friendly and supportive atmosphere in clean and well-maintained facilities. And we respond to all inquiries and requests within 24 hours. What is Anywhere Club Access? Anywhere Club Access means, if you join one Anytime Fitness club, then you can use any of our other clubs at no additional charge. That’s an extremely valuable option when you realise that there are more than 1,900 Anytime Fitness clubs all over the world. Club members have made it clear that they love this benefit because it allows them to work out near their homes, near their workplaces and even when they travel. In this way, Anytime Fitness is unique – no other fitness franchise offers the combination of 24-hour access and reciprocity between clubs. Feel something better Security Systems How can a club securely offer 24-hour access? Using a proprietary access system, Anytime Fitness clubs are open to their members on a 24hour basis. The access system is fully integrated with our member check-in software and onsite security systems, which include closed-circuit television and tailgate detection for entry doors. All this allows members to feel secure in the clubs, even when they are not staffed. On average, approximately 10% of members choose to workout between 10:00pm and 5:00am. Using advanced member tracking software, we know there is rarely only one person in the club during those hours. Even so, the use of personal security devices is strongly encouraged by club owners during non-staffed hours. Typical Entry Procedure The main member entrance door is equipped with a proximity access control system. To gain entrance, the member holds their key fob or membership card in front of a device called a proximity reader. Once the clubs computer system determines if the key is valid, the member is admitted to the club. If more than one person tries to enter the facility on one key/card access, an audible alarm is triggered by the automatic tailgate system as well as an alarm on the computers video tracking system that can be viewed at a later time. Each club is fitted with high resolution surveilance cameras and emergency buttons providing a direct link to emergency and law enforcement services.
Usage Statistics: When do members work-out? While Anytime Fitness members appreciate round-the-clock convenience, only a small percentage of those members workout during the early morning hours. Most members visit our clubs between the hours of 5:00 a.m. and 5:00 p.m. Many of the hours in this time block tend to be staffed. During staffed hours, members can interact with club staff, including personal trainers, member service representatives, and club owners/managers. The chart below illustrates the typical usage pattern at three clubs in our franchise family: Member Visits Per Week 1400 1200 1000 800 600 400 200 0 1198 Member Visits 36 455 38% 384 32% 323 27% 3% 1034 Member Visits 36 316 30.6% 310 30% 372 36% 3.4% 780 Member Visits 16 218 28% 273 35% 273 35% Club #1 Club #2 Club #3 Midnight-5am 5pm - Midnight Noon-5pm 5am-Noon Anytime Fitness Franchise Support For the 5th consecutive year, Anytime Fitness has received a Top 50 Franchisee Satisfaction Award, presented by Franchise Business Review. Eric Stites, president and CEO of Franchise Business Review, describes the FBR 50 award in this way: For someone considering investing in a franchise, no single factor is more important than franchisee satisfaction. This award is so important because it is based on the actual experiences and feedback of the franchisees themselves — the real franchise experts. Franchise Business Review has surveyed hundreds of franchise companies and only the very best receive our prestigious FBR 50 award. Anytime Fitness is obviously doing something right. Feel something better 2%
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AT A GLANCE 2013 - Anytime Fitness

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