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club objectives and ticket pricing in professional team sports

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556<br />

EASTERN ECONOMIC JOURNAL<br />

0 −1<br />

0<br />

(19) A ≥ A( m, p, l) or l ≤ A ( m, p, A )<br />

where A 0 is the capacity of the stadium. In Figure 2 this restriction can be drawn as an<br />

upward slop<strong>in</strong>g l<strong>in</strong>e <strong>in</strong> the p - l diagram, where only the po<strong>in</strong>ts below the l<strong>in</strong>e are<br />

feasible. If the constra<strong>in</strong>t is b<strong>in</strong>d<strong>in</strong>g, the new equilibrium for a profit maximiz<strong>in</strong>g <strong>club</strong><br />

is found at the po<strong>in</strong>t of tangency between this restriction <strong>and</strong> the highest possible isoprofit<br />

curve. Given the properties of the <strong>ticket</strong> dem<strong>and</strong> function, this restriction can<br />

be a convex function. A sufficient condition for the capacity constra<strong>in</strong>t to be convex is<br />

that A pp ≤ 0. However, this does not cause any problem because the second order<br />

conditions are satisfied. The first order conditions can be written as<br />

(20) ( p+ q− μ) A + A = 0<br />

(21) ( p+ q−μ) A − w=<br />

0<br />

(22) 0<br />

A − A = 0<br />

where μ is the positive Lagrange multiplier. Compar<strong>in</strong>g these conditions with the<br />

unconstra<strong>in</strong>ed model reveals that it is theoretically undeterm<strong>in</strong>ed whether the level<br />

of the <strong>ticket</strong> price <strong>and</strong> the dem<strong>and</strong> for talent is higher or lower than <strong>in</strong> the unconstra<strong>in</strong>ed<br />

profit maximiz<strong>in</strong>g model.<br />

l<br />

l 2<br />

l 1<br />

FIGURE 2<br />

Stadium Capacity Restriction<br />

π = 0<br />

E 1<br />

P 1<br />

p<br />

l<br />

E 2<br />

P 2<br />

π = 0<br />

p<br />

−1<br />

0<br />

l =<br />

A ( m, p, A )<br />

π = 0<br />

l<br />

P

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