Destination Personality: Effects on Satisfaction, Identification, Word-of
Destination Personality: Effects on Satisfaction, Identification, Word-of
Destination Personality: Effects on Satisfaction, Identification, Word-of
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Table 3: Correlati<strong>on</strong>s and measurement statistics<br />
Measures X1 X2 X3 X4 X5<br />
<str<strong>on</strong>g>Destinati<strong>on</strong></str<strong>on</strong>g> pers<strong>on</strong>ality X1 1.00<br />
Satisfacti<strong>on</strong> X2 .67* 1.00<br />
Identificati<strong>on</strong> X3 .60* .63* 1.00<br />
Promoting X4 .58* .59* .61* 1.00<br />
Revisit intenti<strong>on</strong>s X5 .52* .53* .51* .43* 1.00<br />
x 4.78 5.51 4.74 4.67 5.13<br />
SD .93 1.46 1.47 1.49 1.80<br />
α .85 .94 .86 .86 -<br />
ρ .80 .90 .79 .79 -<br />
AVE .50 .76 .69 .70 -<br />
* p < .01.<br />
12
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