The Importance of Brand Identity in Consumer Behavior Abstract

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Page 1 and 2: Abstract The Importance of Brand Id
Page 3 and 4: (Birtwistle et. al., 1999; Chowdhur
Page 5 and 6: The confirmatory measure model dete
Page 7: References Aaker, D.A, (1996), Buil
Page 11: *The work reported in this paper wa

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