MLB's 2009 Affordable Ticket Summary - ESPN.com

SAN FRANCISCO GIANTS
• Almost half of the seating capacity at AT&T Park is priced at $20-
25 per ticket. And Monday-Thursday, fans can purchase a View
Reserved outfield ticket for $10.
• Prices for 50 percent of single game ticket inventory has been
reduced by $1 to $5 per ticket for the 2009 season.
• The Giants offer a number of ticket packages. For example, at
Costco Stores, Giants fans can purchase a $24 gift card good for two view reserved tickets to a
2009 Giants home game. Additionally, the Giants have the Cy-Young 4-Pack in honor of 2008 Cy
Young Award winner Tim Lincecum – for $55 fans receive a 4-pack of tickets that includes
Opening Night and the Lincecum Bobblehead giveaway game.
• Dynamic Pricing: The Giants are the first MLB team to institute a dynamic pricing structure which
allows the team to continually readjust ticket prices up to the morning of a game based on market
demand. By using a computer model created by Texas based qcue, the Giants can adjust ticket prices
– up or down – based on the market demand for the game. Dynamic pricing gives the team the
flexibility to keep pace with the secondary ticket market and to adjust prices based on unforeseen
factors that could increase or decrease demand for a specific game. This includes team performance,
the starting pitcher, promotional giveaways or an opponents’ team performance.
• Knothole Gang: The Giants right field wall contains open archways, where fans can walk up and
watch the game free of charge. The Giants also pipe in the team’s radio broadcast so fans can follow
the game more closely.
• The Giants kids’ meal is one of the best deals in the ballpark -- which includes a hot dog, drink,
carrots, cookies and a toy for $4.50.
• The Giants allow food to be brought into the stadium, enabling families to save money on food
and beverages while at a game.