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Emotional Appeals in Persuasive Writing

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<strong>Emotional</strong> <strong>Appeals</strong> <strong>in</strong><br />

<strong>Persuasive</strong> Writ<strong>in</strong>g<br />

Writers and advertisers use<br />

many techniques to<br />

conv<strong>in</strong>ce you to agree<br />

with them or buy their<br />

product.<br />

An emotional appeal tries<br />

to make the reader<br />

connect the writer’s<br />

message with an<br />

important feel<strong>in</strong>g.

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