part 2 - EU Ecolabel Marketing for Products

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Prêt-àà-Porter r fair presss releasse 84 Floweer News article, OOctober 2008
85 8. SPEED activities in Greece 8.1 Activities and conclusions 2006 and 2007 The product groups addressed as part of the acquisition strategy for 2006 were: Bed mattresses. All purposes cleaners. Indoor paints and varnishes Different activities realized included databases formulation, personal contacts by phone calls, letters, emails, and meetings, press work, co-operation and meetings with ASAOS (the Greek CB), translation of material. Acquisition result was three awards for the biggest paints and varnishes industry in Greece, “Vivechrom”. The product group addressed as part of the acquisition strategy for 2007 was “Textiles”. The activities for 2007 were commenced by a research about the textile sector in Greece and the formulation of a database of the basic stakeholders in the Hellenic textile sector. The stakeholders were then directly contacted either by email or by post and invited at the workshop that took place on 26 th of September 2007. Despite the efforts made by the project group, the workshop had very low attendance. Also, in November 2007, an article concerning ecolabel in textile products was published in Hellenic Association of Chemical Engineers (HACE) magazine. The textile sector in Greece has been in decline for the past few years and the textile companies are facing major problems (many close down; others relocate to minimise expenses etc). It is therefore understandable why the workshop was unsuccessful since textile companies are not at the moment in a position to consider their environmental profile or any other promotional moves of the kind. 8.2 Development of the EU Ecolabel in Greece 8.2.1 EU Ecolabel in Greece The Greek Competent Body, ASAOS, is operated by the Ministry of Environment, Planning and Public Works. The Counsel is composed of 11 persons, and Mr. George Stamatiou is the contact person of the Greek Competent Body. The current situation of EU ecolabel in Greece is shown in the following table, for all product groups:
Page 1 and 2: 71 7. BIO IS activities in France 7
Page 3 and 4: 7.2.3 Synergy and cooperation with
Page 5 and 6: 75 The methodology used is based on
Page 7 and 8: 77 7.4.3 Stand at “Prêt-à-Porte
Page 9 and 10: 79 Distribution of marketing materi
Page 11 and 12: 81 However, there were at least 25
Page 13: Mailing sent to textile producers S
Page 17 and 18: 87 The agreed activities for 2008 i
Page 19 and 20: 89 Furthermore, the Marketing Guide
Page 21 and 22: Photographs from the workshop 91
Page 23 and 24: 93 9.3 Strategy and steps in 2008 S
Page 25 and 26: The cattalogue will be continuously
Page 27 and 28: 9.4.7 Press work Lang uage Hung ari
Page 29 and 30: 99 9.4.8 Additional awareness raisi
Page 31 and 32: 9.7 Anneex Hunggary 101 P.O.S. . pr
Page 33 and 34: 103 Quizggame, particcipation cards
Page 35 and 36: Eventt echo in the Hungarian wweb 1
Page 37 and 38: 107
Page 39 and 40: 109
Page 41 and 42: 111 training-module will be tailore
Page 43 and 44: 11.5. 2.4 Adverrtising 113 Ecolabee
Page 45 and 46: 10.77 Anneex Norway Brochhure 115
Page 47 and 48: 11.44 Actioons commpletedd by the e
Page 49 and 50: 119 11.5 Results at the end of the

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