HAM: The Brochure - HAMinfo Terminal

Look at me!
I’m Hamburg Airport
haminfo-terminal.com

Michael Penner
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Ready for a few surprises?
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Michael Penner
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Michael Penner
Michael Penner
Hamburg Tourismus
Aida Cruises
Michael Penner
Hey! This is about me!
Name • Hamburg Airport.
Date of birth • 10 January, 1911 – more than a century of continual investment
in beauty, efficiency and keeping up-to-date.
Connections • 60 different airlines fly to 115 domestic and international
destinations.
Customers • International.
• Around 14 million passengers per year.
• High proportion of business passengers (40 percent).
Career outlook • Very positive.
• Based in Germany’s economic powerhouse: Hamburg
has the best economic outlook and purchasing power
in Germany with above average growth.
• Hamburg reports the highest growth in Europe over
10 years when it comes to incoming tourists.
Audience • Five million people live and work in the metropolitan
region.
Awards • Winner of the renowned Skytrax World Award as
“Best Non-Hub Airport” for 2011 and 2012.
• Winner of European Routes Marketing Award in 2010.
• Highly commended in European Routes Marketing
Award in 2011 and 2012.
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I’m northern Germany’s
no.1 gateway to Europe.
• With almost 1.8 million residents, Hamburg is Germany’s
second-largest city – and the biggest city in Europe that
is not a national capital.
• Five million people live and work in the metropolitan
region, where Europe’s most important traffic routes
meet, connecting Scandinavia with western, eastern
and south ern Europe.
• Easily reachable from anywhere: 1.5 million residents of
the catchment Area can reach Hamburg within 30 min -
utes; 3.2 million within 60 minutes; 5.2 million within 90
minutes.
• The catchment area includes Schleswig-Holstein along
with parts of Lower Saxony, Mecklenburg-Lower Pom -
erania, Bremen and mainland Denmark.
• Hamburg is home to the most millionaires in Germany,
and inhabitants of the city also have the nation’s highest
per capita income 1 and the highest purchasing power. 2
1 Research by Bankhaus Lampe
2 Forecast from Gesellschaft für Konsumforschung (GfK)
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Hamburg Marketing
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I provide access to the
ide al business location.
• The City of Hamburg is one of Germany’s most dynamic
economic regions.
• Hamburg has the country’s highest population growth
rate and purchasing power with above-average economic
growth. 1
• Hamburg is one of Germany’s leaders in new business
start-ups. 2
• According to the Feri Economic Research Institute, Hamburg
has the best economic outlook in Germany.
• Hamburg is Europe’s second-largest container port and
Germany’s largest seaport as well as a major cruise port.
• Hamburg is a global hub for ship financing.
• The Hamburg region is one of the world’s leading locations
for civil aviation, along with Seattle and Toulouse.
• Many international brands and companies call Hamburg
home (e.g. Jungheinrich, Montblanc, Steinway, Nivea).
• Hamburg and the surrounding region also lead the way in
the fields of media and IT, life sciences and wind energy.
1 Eurostat
2 Research by the Initiative for a New Social Market Economy
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Michael Penner
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This is my home. This is
Hamburg!
• The people’s favourite: overnight stays in Hambug increased
by 6.6 percent to 9.5 million in 2011. 1
• Hamburg has the highest 10-year growth rate in Europe for
incoming tourists. 2
• Rivers, lakes and canals lend Hamburg a maritime flair.
• The region is characterised by a booming cruise industry
and around one million cruise passengers use our three
cruise ports every year. This is not far short of Southampton,
one of Europe’s most important cruise embarkation
points.
• Tradition meets modernity: the brick architecture of the old
warehouse district defines the historic skyline but the new
development of HafenCity brings a modern touch of glass.
• Hamburg’s newest landmark, the Elbe Philharmonic Hall,
combines tradition and modernity in one striking structure.
• Hamburg is hip and cosmopolitan, with youthful creative
music and design scenes.
• Hamburg rocks! This is where the Beatles first tasted success.
• Hamburg’s nightlife and lifestyle attract visitors from all over
the world.
1 State Statistical Office for Hamburg and Schleswig-Holstein
2 Research by Hamburg Tourismus GmbH
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Michael Penner
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My vital statistics
• Around 14 million passengers use Hamburg Airport every
year, with more than 200 flights a day serving destinations
all over the world – from Shanghai to New York, from Helsinki
to Dubai, and everywhere in between.
• Around 60 airlines fly non-stop from Hamburg Airport to
115 domestic and international destinations.
• Traditional, experienced and up to date: with its short walking
distances and outstanding infrastructure, the centuryold
airport is a winner.
• Two terminals offer a total of 120 check-in counters.
• The Airport Plaza links the two terminals and houses the
central security checkpoint with 20 separate control
points and fast lane access.
• 40 gates for departing passengers, 53 aircraft stands.
• Two runways of 3,250 and 3,666 metres, for operations by
commercial aircraft up to B747 and A380.
• Schedule-facilitated, no slot constraints, 35-minute connecting
time.
• Operating hours: 06:00– 23:00 (late arrivals until midnight).
• 25-minute rail link direct from terminals to the city centre.
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Gregor Schläger
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What’s in store for you?
We offer two different support programmes, depending on
whether you are introducing a new route to Hamburg’s
network or generating growth on an existing route.
Rebate Programme:
For new routes in Hamburg’s network, we are happy to
support you in the cost-intensive start-up phase.
Reduction on landing, take-off and positioning charges
(programme starts with inaugural flight):
New City Pair
Intercontinental
Year 1: 100%
Year 2: 75 %
Year 3: 50 %
New City Pair
European or Domestic
Year 1: 75%
Year 2: 50%
Route Growth Incentive Scheme:
We reward additional market growth on existing routes.
• Basis: market volume year prior to last (minimum: 2,000
per year).
• Optimal growth (stimulating market) rewarded with EUR
3.00 in 2012, EUR 2.50 in 2013 and EUR 2.00 in 2014 per
additional outbound pax over the course of three years.
• Growth at expense of other carriers on route is rewarded
at reduced rate.
Tailor-made Support
These programmes aren’t all, either. We also work together
with airlines to develop tailor-made packages with advertising
and events focussed on the airline’s target passengers,
travel agents and corporates along with press campaigns,
and we provide introductions to key Hamburg players. We
gauge our success by the success of our airline partners.
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Contact:
Hamburg Airport
Aviation Marketing
Flughafenstr. 1-3
22335 Hamburg
Germany
email: aviationmarketing@ham.airport.de
www.haminfo-terminal.com
Visit HAMinfo Terminal,
our innovative and evergrowing
b2b platform.
Michael Penner