The FM Perfume Consultants Mini-Kit - ScentsForYou

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Selecting Perfumes This is a listing of our FM perfumes in Fragrance Wheel Family order and Classical Family order. http://scentsforyou.co.uk/doc/SelectingPerfumes.doc http://scentsforyou.co.uk/doc/SelectingPerfumes.pdf We open the Selecting Perfumes Booklet, look down the list for ‘Floral Oriental Citrus Fruity Crisp’ and say “In that Fragrance Wheel Group, we have FM283 which is our Luxury Eau de Parfum £16.99 for 100ml, or we have FM 317 which is a Luxury Parfum at £16.99 for 50ml or we have FM237 which is our handbag sized Parfum £7.49 for 15ml. We have samples of each, which would you like to try first?” A choice of 3 FM perfumes is the best possible result, more than 3 and the nose gets confused, less than 3 and and the customer may not make a choice, so what can we do if this happens. Less Than 3? Select adjacent groups and make up the numbers from them. In this case an obvious choice would be 180. If there were no perfumes in the group, choose perfumes closest to where that group would be. For instance if we were looking for 6454 Oriental Citrus Fruity Crisp and we have no FM perfumes in that group, we go to where 6454 would be on the list and chose perfumes on either side of that point. This allows us to say something like “We’ve nothing with exactly that fragrance, but FM142 is slightly fresher and FM201 is slightly richer, and we also have FM42 which FM labels as a man’s perfume, but I think you might like it. We have samples of each, which would you like to try first?” More than 3? Let’s assume the customer likes I Love Love, Fragrance Wheel Family Floral Citrus Fruity Crisp, Classical Family Oriental Floral. If we look in Selecting FM Perfumes we will find 13 FM perfumes to choose from. However there are 2 FM perfumes that match for both sets of perfume families, FM181 and FM239. These are therefore the closest to I Love Love, so we have now reduced 13 options to 2. Just add another from either side of these 2 and you have your trio of perfumes. If you don’t know the Classical Family, you can look it up on Fragrantica.com, or use the Fragrance Wheel Family again.
Identifying Families Short-Cut — For your Eyes Only There is a version of the Identifying Families listing that shows 3 FM numbers that I consider are closest to the fragrance the customer likes so you don’t have to cross-reference lists. http://scentsforyou.co.uk/doc/IdentifyingFamiliesEyesOnly.doc http://scentsforyou.co.uk/doc/IdentifyingFamiliesEyesOnly.pdf This is for your eyes only and should not be shown to customers, or anyone else. It’s the equivalent of highlighting perfumes in your own copy of the Fragrance Bible. There are 4 numbers on the left of each line. The first 3 numbers are the FM perfumes closest to the Fragrance Wheel Family Group. The one in the middle is the NEARest, the ones either side are the next closest. They are often in the same fragrance Wheel group and equally close. The fourth number, in the No. column, is the number of FM perfumes in that group. The Euro-lawyers have advised the FM Group that we should not have any listings that have FM numbers and High Street brands associated. I have asked them to re-consider this as Michael Edwards Fragrance Bible has High Street brands in perfume family group lists, and recommends highlighting as an aid to identifying possible matches. While this is under consideration, this listing is for your eyes only and should not be shown to customers. You can see the customers version on the previous page and could write your own references in the notes section Again this listing is simply to save you the time in cross-checking lists to find suitable FM Perfumes for your customer and must not be used in any form of advertising Sample Case Organiser http://scentsforyou.co.uk/doc/SampleCaseLabels.pdf This is the colour version of the black & white version from 2011 http://fmukblog.wordpress.com/2011/11/24/tidy-up-your-sample-case/ This is a 2 page PDF document of our FM perfumes arranged in either numerical order or fragrance wheel order. Cut out the strips and slide them between the rows of samples in your sample case.
Page 1 and 2: The FM Perfume Consultants Mini-Kit
Page 3: Identifying Families Once you have
Page 7 and 8: FM Perfume Listing http://scentsfor
Page 9 and 10: Perfume Selector Current version 18
Page 11 and 12: The FM Toolkit Data DVDROM & Flashd
Page 13 and 14: Powerpoint Presentations You are we
Page 15 and 16: Other items Order Form http://scent
Page 17 and 18: Frequently Asked Questions Spoilt F
Page 19 and 20: Do we have a Match? A Frequently As
Page 21 and 22: How to Handle Perfume Queries? What
Page 23: A Personal Statement Hi, I’m John

The FM Perfume Consultants Mini-Kit - ScentsForYou

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