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Seton Hall Magazine, Summer 2001 - TLTC Blogs - Seton Hall ...

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Image ads focus on <strong>Seton</strong> <strong>Hall</strong>’s ability to cultivate leaders<br />

<strong>Seton</strong> <strong>Hall</strong> University has<br />

launched a national<br />

advertising campaign to<br />

further strengthen its image<br />

among prospective students,<br />

alumni, staff, opinion leaders<br />

and the general public.<br />

The Institutional Image<br />

Campaign exclusively focuses<br />

on building <strong>Seton</strong> <strong>Hall</strong>’s reputation<br />

as a top-tier Catholic<br />

university backed by strong<br />

academic programs.<br />

Distinguishing <strong>Seton</strong> <strong>Hall</strong><br />

from other schools can be<br />

challenging, considering that<br />

there are more than 3,000<br />

colleges and universities in<br />

the country. “Our research<br />

showed that while people felt<br />

good about <strong>Seton</strong> <strong>Hall</strong> in<br />

general, they couldn’t articu-<br />

high-traffic areas such as<br />

University Libraries, Corrigan<br />

<strong>Hall</strong> and the University Center<br />

have been upgraded to accommodate<br />

more users.<br />

“The wireless project will<br />

make us truly mobile — students<br />

and faculty no longer will<br />

be limited by physical space.<br />

This will open up a highly<br />

interactive classroom,” says<br />

Mel J. Shay, Ed.D., University<br />

provost and executive vice<br />

president for Academic Affairs.<br />

“Students who have been<br />

anchored to a desk because of<br />

wires will now be able to move<br />

easily into small groups without<br />

leaving their laptops behind.”<br />

Wireless benefits also<br />

extend beyond the classroom,<br />

says Bernd Walter, executive<br />

director of Information Technology<br />

Services. “Wireless local<br />

area networking (LAN) allows<br />

us to expand our network infrastructure<br />

to quickly support<br />

academic and administrative<br />

functions. Laptop registration,<br />

distribution and refresh [in<br />

which student laptops are<br />

replaced every two years] are<br />

late why they had this positive<br />

image,” says Patricia Burgh<br />

House, Ed.D. ’01, former<br />

director of the Institutional<br />

Image Campaign. “We wanted<br />

people to have a clearer idea<br />

of who we are, and what we<br />

have to offer to students, the<br />

community and society as a<br />

whole.” For alumni especially,<br />

she points out, the campaign<br />

has far-reaching benefits.<br />

“Building our image increases<br />

the value associated with a<br />

<strong>Seton</strong> <strong>Hall</strong> diploma,” House<br />

says. “Over time, that value<br />

will only continue to grow.”<br />

To develop a positioning<br />

strategy to distinguish <strong>Seton</strong><br />

<strong>Hall</strong> from other institutions,<br />

interviews were conducted<br />

with a wide range of people<br />

examples,” he says. “We’ve<br />

also been able to create mobile<br />

wireless labs to supplement<br />

existing labs when needed.”<br />

Don Carter, M.S., director<br />

of the Teaching, Learning and<br />

Technology Center (<strong>TLTC</strong>),<br />

explains that wireless enables<br />

teachable moments to be<br />

exercised to their full value.<br />

“For example, we are intending<br />

to make the science laboratories<br />

wireless to allow<br />

students to do lab work and<br />

create data directly in the lab<br />

— statistics patterns, lab<br />

reports and spreadsheets.<br />

This is going to give our students<br />

a better sense of how<br />

the worlds of science and<br />

business operate.”<br />

Starting this summer,<br />

<strong>TLTC</strong> is planning demonstrations,<br />

training sessions and<br />

educational programs to help<br />

students and faculty utilize<br />

this new technology. By Fall<br />

Semester 2002, close to 100<br />

percent of faculty members<br />

and students are expected to<br />

be equipped with laptops<br />

with wireless capabilities.<br />

— current and<br />

prospective students,<br />

alumni,<br />

professors, corporate<br />

leaders and<br />

members of the<br />

community.<br />

“What we<br />

found is that<br />

those who had<br />

been touched<br />

by <strong>Seton</strong> <strong>Hall</strong><br />

emerged changed<br />

and went on to<br />

become agents<br />

of change in their<br />

own worlds,”<br />

explains Susan<br />

Diamond, A.P.R.,<br />

assistant vice<br />

president<br />

for University<br />

Relations. “<strong>Seton</strong><br />

<strong>Hall</strong> is a community<br />

where leaders<br />

come to learn.”<br />

Building upon<br />

that idea, the<br />

University is focusing on its<br />

ability to cultivate leaders,<br />

adopting “Where Leaders<br />

Learn” as the campaign’s<br />

core message. The University<br />

also decided to have these<br />

leaders tell the <strong>Seton</strong> <strong>Hall</strong><br />

story in their own words.<br />

Each print ad features a <strong>Seton</strong><br />

<strong>Hall</strong> standout — chosen from<br />

alumni, faculty and students<br />

— who offers a personal<br />

perspective on the University’s<br />

role in helping that<br />

individual become a leader.<br />

The first ad in the campaign<br />

quotes Monsignor<br />

Richard Liddy ’60, Ph.D.,<br />

professor of Catholic Thought<br />

and Culture (see above).<br />

“My years at <strong>Seton</strong> <strong>Hall</strong> laid<br />

the foundation for living a<br />

creative life in service to others,”<br />

he recalls, “but my days<br />

now as professor are even<br />

more intellectually and spiritually<br />

invigorating. I<br />

challenge students as I was<br />

challenged to make the connection<br />

between philosophy<br />

and art, religion and culture,<br />

faith and politics. Whenever<br />

that connection is made, a<br />

‘eureka moment’ happens for<br />

my students and me.”<br />

The second ad features<br />

Linda Hsu, Ph.D., associate<br />

professor of biology. For Hsu,<br />

mentoring young biologists is<br />

what distinguishes her as a<br />

leader. “If I can help them<br />

realize just a little bit more of<br />

their professional and human<br />

potential, then I’ve made a<br />

difference in the world of science,<br />

and the world at large,”<br />

she states in the ad.<br />

The ads have appeared in<br />

The New York Times Education<br />

Life and the Newark Star-<br />

Ledger as well as regional<br />

editions of Newsweek, Time,<br />

U.S. News & World Report,<br />

Fortune, Small Business and<br />

The Catholic Advocate. Additional<br />

“Where Leaders<br />

Learn” ads, including one<br />

featuring Frank Cannata ’55,<br />

are being developed and will<br />

be run in other national<br />

media outlets.<br />

SUMMER <strong>2001</strong> 7

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