Seton Hall Magazine, Summer 2001 - TLTC Blogs - Seton Hall ...
Seton Hall Magazine, Summer 2001 - TLTC Blogs - Seton Hall ...
Seton Hall Magazine, Summer 2001 - TLTC Blogs - Seton Hall ...
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Image ads focus on <strong>Seton</strong> <strong>Hall</strong>’s ability to cultivate leaders<br />
<strong>Seton</strong> <strong>Hall</strong> University has<br />
launched a national<br />
advertising campaign to<br />
further strengthen its image<br />
among prospective students,<br />
alumni, staff, opinion leaders<br />
and the general public.<br />
The Institutional Image<br />
Campaign exclusively focuses<br />
on building <strong>Seton</strong> <strong>Hall</strong>’s reputation<br />
as a top-tier Catholic<br />
university backed by strong<br />
academic programs.<br />
Distinguishing <strong>Seton</strong> <strong>Hall</strong><br />
from other schools can be<br />
challenging, considering that<br />
there are more than 3,000<br />
colleges and universities in<br />
the country. “Our research<br />
showed that while people felt<br />
good about <strong>Seton</strong> <strong>Hall</strong> in<br />
general, they couldn’t articu-<br />
high-traffic areas such as<br />
University Libraries, Corrigan<br />
<strong>Hall</strong> and the University Center<br />
have been upgraded to accommodate<br />
more users.<br />
“The wireless project will<br />
make us truly mobile — students<br />
and faculty no longer will<br />
be limited by physical space.<br />
This will open up a highly<br />
interactive classroom,” says<br />
Mel J. Shay, Ed.D., University<br />
provost and executive vice<br />
president for Academic Affairs.<br />
“Students who have been<br />
anchored to a desk because of<br />
wires will now be able to move<br />
easily into small groups without<br />
leaving their laptops behind.”<br />
Wireless benefits also<br />
extend beyond the classroom,<br />
says Bernd Walter, executive<br />
director of Information Technology<br />
Services. “Wireless local<br />
area networking (LAN) allows<br />
us to expand our network infrastructure<br />
to quickly support<br />
academic and administrative<br />
functions. Laptop registration,<br />
distribution and refresh [in<br />
which student laptops are<br />
replaced every two years] are<br />
late why they had this positive<br />
image,” says Patricia Burgh<br />
House, Ed.D. ’01, former<br />
director of the Institutional<br />
Image Campaign. “We wanted<br />
people to have a clearer idea<br />
of who we are, and what we<br />
have to offer to students, the<br />
community and society as a<br />
whole.” For alumni especially,<br />
she points out, the campaign<br />
has far-reaching benefits.<br />
“Building our image increases<br />
the value associated with a<br />
<strong>Seton</strong> <strong>Hall</strong> diploma,” House<br />
says. “Over time, that value<br />
will only continue to grow.”<br />
To develop a positioning<br />
strategy to distinguish <strong>Seton</strong><br />
<strong>Hall</strong> from other institutions,<br />
interviews were conducted<br />
with a wide range of people<br />
examples,” he says. “We’ve<br />
also been able to create mobile<br />
wireless labs to supplement<br />
existing labs when needed.”<br />
Don Carter, M.S., director<br />
of the Teaching, Learning and<br />
Technology Center (<strong>TLTC</strong>),<br />
explains that wireless enables<br />
teachable moments to be<br />
exercised to their full value.<br />
“For example, we are intending<br />
to make the science laboratories<br />
wireless to allow<br />
students to do lab work and<br />
create data directly in the lab<br />
— statistics patterns, lab<br />
reports and spreadsheets.<br />
This is going to give our students<br />
a better sense of how<br />
the worlds of science and<br />
business operate.”<br />
Starting this summer,<br />
<strong>TLTC</strong> is planning demonstrations,<br />
training sessions and<br />
educational programs to help<br />
students and faculty utilize<br />
this new technology. By Fall<br />
Semester 2002, close to 100<br />
percent of faculty members<br />
and students are expected to<br />
be equipped with laptops<br />
with wireless capabilities.<br />
— current and<br />
prospective students,<br />
alumni,<br />
professors, corporate<br />
leaders and<br />
members of the<br />
community.<br />
“What we<br />
found is that<br />
those who had<br />
been touched<br />
by <strong>Seton</strong> <strong>Hall</strong><br />
emerged changed<br />
and went on to<br />
become agents<br />
of change in their<br />
own worlds,”<br />
explains Susan<br />
Diamond, A.P.R.,<br />
assistant vice<br />
president<br />
for University<br />
Relations. “<strong>Seton</strong><br />
<strong>Hall</strong> is a community<br />
where leaders<br />
come to learn.”<br />
Building upon<br />
that idea, the<br />
University is focusing on its<br />
ability to cultivate leaders,<br />
adopting “Where Leaders<br />
Learn” as the campaign’s<br />
core message. The University<br />
also decided to have these<br />
leaders tell the <strong>Seton</strong> <strong>Hall</strong><br />
story in their own words.<br />
Each print ad features a <strong>Seton</strong><br />
<strong>Hall</strong> standout — chosen from<br />
alumni, faculty and students<br />
— who offers a personal<br />
perspective on the University’s<br />
role in helping that<br />
individual become a leader.<br />
The first ad in the campaign<br />
quotes Monsignor<br />
Richard Liddy ’60, Ph.D.,<br />
professor of Catholic Thought<br />
and Culture (see above).<br />
“My years at <strong>Seton</strong> <strong>Hall</strong> laid<br />
the foundation for living a<br />
creative life in service to others,”<br />
he recalls, “but my days<br />
now as professor are even<br />
more intellectually and spiritually<br />
invigorating. I<br />
challenge students as I was<br />
challenged to make the connection<br />
between philosophy<br />
and art, religion and culture,<br />
faith and politics. Whenever<br />
that connection is made, a<br />
‘eureka moment’ happens for<br />
my students and me.”<br />
The second ad features<br />
Linda Hsu, Ph.D., associate<br />
professor of biology. For Hsu,<br />
mentoring young biologists is<br />
what distinguishes her as a<br />
leader. “If I can help them<br />
realize just a little bit more of<br />
their professional and human<br />
potential, then I’ve made a<br />
difference in the world of science,<br />
and the world at large,”<br />
she states in the ad.<br />
The ads have appeared in<br />
The New York Times Education<br />
Life and the Newark Star-<br />
Ledger as well as regional<br />
editions of Newsweek, Time,<br />
U.S. News & World Report,<br />
Fortune, Small Business and<br />
The Catholic Advocate. Additional<br />
“Where Leaders<br />
Learn” ads, including one<br />
featuring Frank Cannata ’55,<br />
are being developed and will<br />
be run in other national<br />
media outlets.<br />
SUMMER <strong>2001</strong> 7