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groheamerica.com I grohe.ca<br />
Since his appointment in 2005, Paul Flowers has led the GROHE in-house design team to phenomenal<br />
success. Rather than outsourcing to ‘celebrity’ designers, we have chosen to invest in creating a worldclass<br />
design team of our own – an international mix of industry specialists whose understanding of<br />
the market is second to none.<br />
The presentation of a red dot ‘best of the best’ award for GROHE Ondus® in 2007 was the first hint<br />
to the industry that design was now a fundamental brand pillar, in addition to quality, technology and<br />
sustainability. The total red dot award count now stands at an impressive 15 – including three further<br />
‘best of the best’ awards for GROHE Ondus® Digitecture (2009), the Rainshower® Icon hand shower<br />
(2010) and the new Digital Controller (2011).<br />
This commitment to producing the most relevant and inspiring designs in the plumbing industry has also<br />
resulted in GROHE advancing 104 places in the annual iF company ranking – the biggest gain in this<br />
classification, while awards from the USA, UK, China and Japan illustrate the international appeal of<br />
our portfolio.<br />
But perhaps one of the most significant shifts to have occurred in the last five years is the way in which<br />
creativity has been used not only to develop products that add value, but also as a catalyst to change<br />
the entire culture of the company.<br />
GROHE Enjoy Water! | Page 11
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