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7 The Company And Its Values - Miele

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Dr. Eduard Sailer Horst Schübel Dr. Reto Bazzi<br />

Dr. Markus <strong>Miele</strong> Dr. Reinhard Zinkann<br />

FOREWORD<br />

Quality, innovation and emotional appeal is what makes <strong>Miele</strong> so<br />

unique. Of that we are convinced, and that is what we strive to<br />

achieve with our highly motivated workforce and business partners<br />

worldwide.<br />

<strong>Miele</strong> is the only premium brand in the household appliance<br />

industry represented on all five continents. For us, globalisation<br />

is a great opportunity as we see huge potential in many countries.<br />

<strong>Miele</strong> has the same simple but exacting goal everywhere: to produce<br />

the best household appliances, and convince its customers with<br />

state-of-the-art technology and superb quality.<br />

<strong>Miele</strong> is a company and a brand that has earned itself great<br />

trust and confidence, to a degree unparallelled by other manufacturers<br />

in the domestic appliance sector. This is a reason to be<br />

proud, but above all a great obligation. How we fulfil this obligation<br />

is shown in this brochure which we hope will demonstrate the<br />

true essence of both the brand and the company. <strong>And</strong> why <strong>Miele</strong><br />

represents something special.<br />

Senior Management<br />

<strong>Miele</strong> & Cie. KG

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