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I i i • i i r t 12—The Daily Collegian Friday, Dec. 11, 1981 * I candy ' Devilishly Rich I ^ •jp 1 L Sinfully Good £ vXll I Candy Cane Chocolates I t if 4 i m d @eusuns' Greet M S7 $3.oo-value SAVE 15% The Candy Cane Next to Ye Olde College Diner Coupon expires 12/19/81 ' '£*&^$&i*^iit K?i> ' fj
m « * * « Neiman-Marcus: The home of Texas chic By KATHY BAKER Associated Press Writer DALLAS (AP) — In a state not noted for demure reticence, it is perhaps not surprising that Stanley Marcus — the 76-year-old head of the family that founded the ritzy -Neiman-Marcus chain with the famous Christmas catalog —should take sole credit for the rise of "Texas chic." Marcus has turned over the management of the change — founded by his father — to a corporation, but he still retains his role as keeper of the Neiman-Marcus "mystique." Marcus says he got the idea for promoting the bravado of Texas while going to college. "I think maybe I was responsible in a way," he says. "Having gone to school in the East and having had a great deal of difficulty explaining to people what Dallas was, where Dallas was and where Texas was, I realized this was an opportunity to capture the interest of the rest of the country in the Southwest and the western tradition." , Marcus says he started it all in 1936 when he persuaded his father, Herbert, to give a fashion show in Dallas and invite the New York fashion press. The show featured a fur collection based on the "colors of the Southwest." "They saw Dallas and the store and they fell in love with it," Marcus says. "And this interest in the West, I don't think it's temporary. I think it's ¦ B¦ ¦ ...but Stanley Marcus says he was just lucky Jtemsn 0 ©hrtbing Holiday Savings Idea! Clothes from your fall catalogues and specialty stores . . . end-of-season inventory clearance. First quality articles, from the current season, featuring: DAVID BROOKS • LADY HALRIN » COTTAGE TAILOR • MEADOWBANK • KAPPI • ROBERT SCOTT-POINT OF VIEW • DEANS • going to continue. It's one of the few real traditions that's based on fact. The tradition of New England — the Pilgrim fathers — is not as gutsy, not as interesting." In 1907, Herbert Marcus, his sister Carrie and her husband, Al Neiman, returned to Dallas from Atlanta where they had developed a successful public relations business. They passed up a chance to trade the business for the Missouri and Kansas franchises for a new soft drink '— Coca- Cola — and instead sold it for $25,000 cash. With that stake and borrowed funds, the young entrepreneurs came home to found a retail store £o cater to the Wealthy with gracious service in elegant surroundings. Marcus says Dallas did not spawn .Neiman- Marcus, but rather Neiman-Marcus pushed Dallas into a society that might not have welcomed it without the hype and calculated "mystique" of the exclusive and unabashedly Texas-oriented enterprise. "I think we were lucky," Marcus says: "Cer-j tainly there was not much indication that Dallas was going to be what it is today. It was a growing city. The oil was there, but it wasn't very important. After all, what did you do with oil? You had horse-drawn streetcars. You used oil for kerosene and axle grease. "The fact that Dallas has grown into the type of city it is — very cosmopolitan — was helped in ¦B^ ~s£ . s> %MKam SERO • EAGLE'S EYE • DAVID WARREN HERMAN GEIST cJJunn- ^J/Porihingion islamic \^lo(kmg Sheraton-Penn State 240 So. Pugh St. - State College • Thursday, Dec. 10 Noon to 8 PM Friday, Dec. ll lOAMto 5 PM STEA PUJS! w^* STEAK PLUS STEAK PLUS CHICKEN Dinners SHRIMP
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